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For Companies At a Glance
- Tasks: Lead global marketing strategies and collaborate with teams across Europe.
- Company: Join Perrigo, a leader in healthcare and consumer products.
- Benefits: Enjoy competitive pay, career growth opportunities, and a dynamic work environment.
- Why this job: Be part of a passionate team driving innovation in medical marketing.
- Qualifications: 8+ years in marketing, strong analytical skills, and leadership experience required.
- Other info: Moderate travel (20-30%) and a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Are you naturally curious, proactive, and passionate about Medical Marketing? We are hiring an experienced Global Marketing Manager to work on a key strategic global category in one of our European Head Offices.
Scope of the Role
- Be the category lead, coordinating and influencing the cross-functional team & senior management stakeholders.
- Develop category strategy to define a clear growth roadmap with a consumer-first approach (product innovation, go-to-market strategy, activations platform).
- Anticipate consumer trends, competition & new regulations and integrate these into our growth strategy roadmap.
- Actively collaborate with top-tier countries across Europe.
- Define and execute the innovation pipeline (concept, research, and development).
- Lead execution of activation toolkits (TVC, digital, POS), with the right consumer insights & touchpoints in partnership with top-tier countries.
- Report, track, learn, and suggest improvements by analyzing the impact on sales of marketing actions.
- Take full P&L ownership including A&P management and optimization.
Experience Required
- Leadership skills with a proven record as a strategic thinker and capable of executing with excellence.
- Stakeholder management skills to influence peers, leadership, executives, and local teams.
- Proven track record in generating growth through creative thinking, NPD management, and 4Ps excellence.
- A strong drive for results, a can-do attitude, and performance tracking.
- Analytical skills and the ability to build KPIs.
- Passionate & driven individual.
- Moderate travel: 20-30% of the time.
- Advanced English proficiency.
- Experience analyzing market data (IQVIA, Nielsen, IRI) & financials (P&L ownership).
- 8+ years preferably in Healthcare, OTC, or FMCG, and someone proactive who leads by example.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Central Marketing Category Manager employer: Perrigo
Contact Detail:
Perrigo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Central Marketing Category Manager
✨Tip Number 1
Familiarise yourself with the latest trends in medical marketing and consumer behaviour. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the growth strategy during interviews.
✨Tip Number 2
Network with professionals in the healthcare and FMCG sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture at Perrigo.
✨Tip Number 3
Prepare to discuss your experience with P&L management and how you've driven growth in previous roles. Be ready to share specific examples that demonstrate your analytical skills and ability to influence stakeholders.
✨Tip Number 4
Research Perrigo's recent marketing campaigns and product innovations. Understanding their current strategies will enable you to tailor your discussions and show how your vision aligns with their goals.
We think you need these skills to ace Central Marketing Category Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the healthcare, OTC, or FMCG sectors. Emphasise your leadership skills and any specific achievements related to category management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for medical marketing and your strategic thinking abilities. Mention how your previous experiences align with the responsibilities of the Central Marketing Category Manager role.
Highlight Analytical Skills: In your application, be sure to mention your experience with market data analysis and financial management. Provide examples of how you've used these skills to drive growth and make informed decisions.
Showcase Stakeholder Management: Demonstrate your ability to influence and collaborate with various stakeholders. Include specific instances where you successfully managed cross-functional teams or influenced senior management in your previous roles.
How to prepare for a job interview at Perrigo
✨Showcase Your Strategic Thinking
As a Central Marketing Category Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed successful marketing strategies in the past, particularly in healthcare or FMCG sectors.
✨Highlight Stakeholder Management Skills
This role requires strong stakeholder management skills. Be ready to discuss how you've influenced peers and senior management in previous roles. Use specific examples to illustrate your ability to collaborate effectively across teams.
✨Demonstrate Analytical Prowess
Analytical skills are crucial for this position. Familiarise yourself with market data analysis tools like IQVIA or Nielsen, and be prepared to discuss how you've used data to drive marketing decisions and track performance.
✨Emphasise Your Passion for Medical Marketing
Show your enthusiasm for medical marketing and consumer trends. Research current trends in the healthcare sector and be ready to share your insights on how they could impact the company's growth strategy.
