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- Tasks: Lead digital marketing strategies and manage a high-performing team to drive growth.
- Company: Join a beloved D2C lifestyle brand with rapid growth and international expansion.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for professional development.
- Why this job: Be part of an innovative team shaping the future of digital marketing in a thriving company.
- Qualifications: Proven experience in senior digital roles and team leadership in fast-paced environments.
- Other info: Located in West Yorkshire, easily commutable from Manchester; we respond to all successful applicants within a week.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a much loved, high growth D2C lifestyle brand. They are a + £50m turnover business who are growing quickly by expanding their product ranges and launching into new international territories. Key to continuing this success is the hiring of a talented Head of Digital / Head of Performance to play a pivotal leadership role, setting the strategy and managing the execution of digital channels with the help of an internal team and 3rd party agencies. They will ensure all marketing strategies are innovative, efficient and in line with wider business objectives.
The role:
- Drive measurable growth via comprehensive digital strategies - channels including but not limited to PPC, Paid Social, Affiliates and Display.
- Mentor and grow the performance marketing team, providing guidance on best practice.
- Oversee a significant digital budget, allocating it appropriately to maximise ROI in line with attribution and econometrics insights.
- Partner with Heads of department to integrate performance marketing into the wider business, ensuring trade and campaign messaging is seamless.
- Use data to provide actionable marketing insights, leveraging new technologies and methodologies.
- Ensure all campaigns are in line with the brand guidelines and communications strategy.
- Report on performance to the board providing strategic insight and recommendations based on data.
- Build a culture of high performance which encourages innovations at all times.
The Person:
- Proven experience in a senior digital / performance role in a fast paced trading environment.
- Experience building and leading a high performance team.
A note for all applicants: We commit to responding to all successful applicants within 1 week. To unsuccessful applicants, whilst we endeavor to provide all candidates with a response unfortunately some do fall through the net due to the high volumes we receive.
Head of Performance Marketing employer: Better Placed
Contact Detail:
Better Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who have experience in D2C brands. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in performance marketing.
✨Tip Number 2
Familiarise yourself with the specific digital channels mentioned in the job description, such as PPC and Paid Social. Consider running small-scale campaigns on these platforms to gain hands-on experience and insights that you can discuss during interviews.
✨Tip Number 3
Research the company’s current digital marketing strategies and performance metrics. Prepare to discuss how you can enhance their existing efforts and align them with broader business objectives during your interview.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully built and mentored high-performance teams in the past. Be ready to discuss your approach to fostering a culture of innovation and collaboration.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and performance marketing. Focus on achievements that demonstrate your ability to drive measurable growth and manage significant budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the brand. Discuss your leadership experience and how you can mentor a performance marketing team, aligning your skills with the job description.
Showcase Data-Driven Insights: In your application, emphasise your ability to use data for actionable marketing insights. Provide examples of how you've leveraged new technologies and methodologies to enhance campaign performance.
Highlight Collaboration Skills: Mention your experience working with cross-functional teams. Explain how you've integrated performance marketing into wider business strategies and ensured seamless messaging across campaigns.
How to prepare for a job interview at Better Placed
✨Showcase Your Leadership Skills
As a Head of Performance Marketing, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and how you foster a culture of high performance.
✨Understand the Brand's Digital Strategy
Research the company's current digital marketing strategies and be ready to discuss how you can enhance them. Familiarise yourself with their product ranges and international expansion plans, as this will show your genuine interest in the role and the brand.
✨Prepare Data-Driven Insights
Since the role involves using data to drive marketing decisions, come prepared with examples of how you've used data analytics in previous roles. Be ready to discuss specific metrics you've improved and how those changes impacted overall business performance.
✨Align with Business Objectives
Be prepared to discuss how you would align performance marketing strategies with broader business goals. Think about how you can integrate marketing efforts across departments and ensure seamless messaging in campaigns, as this is crucial for the role.
