Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing efforts, managing budgets and driving customer acquisition.
- Company: Ribble Cycles is the UK's top premium bike brand known for innovation and quality.
- Benefits: Enjoy a supportive team environment and the chance to work with cutting-edge technology.
- Why this job: Join a passionate team and make an impact in the cycling industry while developing your skills.
- Qualifications: Experience in paid search, social media, and email campaigns is essential.
- Other info: This is a maternity cover role for 12 months with a planned handover phase.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT RIBBLE
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.
ROLE OVERVIEW
We’re seeking a hands-on, commercially focused Performance Marketing Lead to cover a key role in the Digital team. This maternity cover will be responsible for the planning, execution and optimisation of all performance marketing channels, managing budgets against strict cost % targets and driving customer acquisition across markets. The ideal candidate will be data-led and channel-savvy, with strong experience in paid search, paid social, affiliate, and email campaign delivery. You'll join during a planned handover phase and be supported by a wider digital and eCommerce team.
KEY RESPONSIBILITIES
- PPC / Paid Search: Day-to-day ownership of Google Ads and Bing — including search, shopping, and branded campaigns.
- Paid Social: Build and manage campaigns across Meta, TikTok and other relevant platforms.
- Affiliate (AWIN): Maintain and optimise affiliate performance, working with...
Performance Marketing Lead (Maternity Cover - 12 Months) employer: Click To Hired
Contact Detail:
Click To Hired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead (Maternity Cover - 12 Months)
✨Tip Number 1
Familiarise yourself with Ribble Cycles' brand and products. Understanding their unique selling points and target audience will help you tailor your discussions during interviews, showcasing your genuine interest in the company.
✨Tip Number 2
Brush up on your performance marketing metrics and analytics skills. Be prepared to discuss how you've used data to drive successful campaigns in the past, as this role heavily relies on being data-led.
✨Tip Number 3
Network with professionals in the cycling and performance marketing industries. Engaging with others in these fields can provide valuable insights and potentially lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare examples of successful campaigns you've managed across various channels like PPC, paid social, and affiliate marketing. Being able to articulate your hands-on experience will demonstrate your capability for this role.
We think you need these skills to ace Performance Marketing Lead (Maternity Cover - 12 Months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in paid search and social media. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cycling and your understanding of Ribble Cycles' brand. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Data-Driven Achievements: In your application, emphasise your data-led approach by including examples of how you've used analytics to optimise campaigns and drive customer acquisition in past roles.
Highlight Team Collaboration: Since you'll be working with a wider digital and eCommerce team, mention any experience you have in collaborating with cross-functional teams to achieve marketing goals.
How to prepare for a job interview at Click To Hired
✨Showcase Your Data-Driven Mindset
As a Performance Marketing Lead, being data-led is crucial. Prepare to discuss specific metrics you've used in past campaigns and how you've leveraged data to optimise performance. Bring examples of successful campaigns where your analytical skills made a difference.
✨Demonstrate Channel Expertise
Familiarise yourself with the various performance marketing channels mentioned in the job description. Be ready to talk about your experience with PPC, paid social, and affiliate marketing. Highlight any innovative strategies you've implemented in these areas.
✨Prepare for Budget Management Questions
Since managing budgets against strict cost targets is a key responsibility, be prepared to discuss your experience with budget allocation and optimisation. Share examples of how you've successfully managed budgets in previous roles and the impact it had on campaign performance.
✨Emphasise Team Collaboration
You'll be joining a wider digital and eCommerce team, so it's important to demonstrate your ability to work collaboratively. Prepare examples of how you've worked with cross-functional teams in the past, particularly in a fast-paced environment, to achieve common goals.
