Creative Strategist

Creative Strategist

Cardiff Full-Time No home office possible
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I am on the hunt for a Creative Strategist to join a health tech start-up, that is changing the way we track and approach our health and daily life!

The Creative Producer will shape high-impact video content and campaigns. You’ll be the bridge between creative thinking and strategic insight – turning audience data, platform trends, and brand messaging into smart, engaging ideas. Working as part of a tight-knit creative team, you’ll contribute to the development of scripts, storyboards, and narrative arcs that bring ideas to life – from TikToks and YouTube videos to brand campaigns and branded content.

Location – Remote UK (occasional travel to London)

Salary – up to £75K (DOE)

Responsibilities:

  • Develop innovative creative strategies for social media and video content.
  • Work closely with Creative Producers to craft compelling narratives, effective hooks, and engaging on-screen stories.
  • Draft, edit, and perfect scripts, dialogue, and treatments for both branded and editorial content.
  • Transform audience data and campaign goals into high-performing digital content.
  • Collaborate with internal teams (production, performance, client services) to ensure creative work meets brand objectives and key performance indicators.
  • Monitor content performance and refine strategies based on audience engagement.
  • Keep current with digital trends, the creator economy, and platform algorithm changes.

Ideal candidate:

  • Demonstrated success in creative strategy or content development within media, agency, or digital-first settings.
  • Exceptional storytelling ability, with strong command over scriptwriting, dialogue, tone of voice, and content framing.
  • Deep understanding of creating resonant content for YouTube, TikTok, Instagram, and new platforms.
  • Solid grasp of campaign strategy, creative development, and digital engagement best practices.
  • Outstanding communication and a collaborative, problem-solving approach.
  • Adept at balancing creative vision with brand objectives and performance targets.

And what do you get in return? This start up is offering a fast paced, collaborative environment with shares in the business and more.

Please note that due to the volume of applicants we receive, I can only contact those applicants that are deemed relevant for the role.

All applicants must have the full right to work within the uk.

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Contact Detail:

Digital Waffle Recruiting Team

Creative Strategist
Digital Waffle
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