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- Tasks: Lead channel marketing strategies and drive engagement in the cybersecurity sector.
- Company: Barracuda is a global leader in cloud-enabled security solutions, protecting over 200,000 organisations.
- Benefits: Enjoy a supportive team culture, internal mobility, and equity options.
- Why this job: Join a passionate team making a real impact in cybersecurity while growing your career.
- Qualifications: Experience in channel marketing, especially in cybersecurity, with strong relationship-building skills.
- Other info: This role offers flexibility and the chance to adapt to a dynamic market.
The predicted salary is between 36000 - 60000 £ per year.
Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data, and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
We are seeking a dynamic and results-driven Channel Field Marketing Manager with a focus on cybersecurity to develop and execute our Channel Marketing strategy in collaboration with partners. This role is pivotal in aligning marketing initiatives with our business objectives, driving pipeline growth, and enhancing partner-generated leads through innovative demand generation programs and engaging events tailored to the cybersecurity landscape.
What you’ll be working on:
- Strategic Development: Define marketing goals and KPIs that align with overall business objectives to ensure a clear focus on pipeline growth and partner engagement.
- Collaboration with Sales: Work closely with the Sales team to track opportunity conversion rates and optimize demand generation efforts, supporting both new customer acquisition and retention of existing customers.
- Partner Onboarding: Assist in the onboarding process and go-to-market planning for new channel partners, ensuring they are equipped with the necessary tools, resources, and knowledge of our cybersecurity offerings.
- Market Understanding: Articulate product and solution information in the context of cybersecurity challenges and business value, effectively moving prospects through the sales cycle.
- Program Development: Take the lead in developing channel partner programs and activities that drive engagement and results, specifically tailored to the cybersecurity market.
- Tactical Alignment: Align tactical marketing plans with broader marketing strategies, ensuring consistency and effectiveness across all initiatives.
- Adaptability: Remain adaptable to changing market conditions and organizational requirements, demonstrating flexibility in approach and execution.
- Tracking Success: Be comfortable aligning marketing plans with tangible business outcomes using campaign tracking tools.
What you bring to the role:
- Proven experience in channel marketing preferably within the cybersecurity industry.
- Experience in working with VARs, MSPs, and National Accounts.
- Strong understanding of cybersecurity solutions, partner business models, and the buyer’s journey.
- Excellent relationship-building skills with internal and external stakeholders.
- Results-oriented mindset with proficiency in reporting and analytics.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
What you’ll get from us:
- A team where you can voice your opinion, make an impact, and where you and your experiences are valued.
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- In addition, you will receive equity, in the form of non-qualifying options.
Channel Field Marketing Manager employer: Barracuda
Contact Detail:
Barracuda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Field Marketing Manager
✨Tip Number 1
Familiarise yourself with Barracuda's products and services, especially their cybersecurity solutions. Understanding their offerings will help you articulate how your marketing strategies can align with their business objectives during interviews.
✨Tip Number 2
Network with current or former employees of Barracuda on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations for the Channel Field Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful channel marketing campaigns you've led, particularly in the cybersecurity sector. Highlighting measurable outcomes will demonstrate your results-oriented mindset.
✨Tip Number 4
Stay updated on the latest trends and challenges in the cybersecurity landscape. Being knowledgeable about current issues will allow you to speak confidently about how you can drive engagement and results for Barracuda.
We think you need these skills to ace Channel Field Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Channel Field Marketing Manager position. Tailor your application to highlight relevant experience in channel marketing and cybersecurity.
Craft a Compelling CV: Your CV should clearly showcase your experience in channel marketing, particularly within the cybersecurity sector. Use specific examples to demonstrate your achievements and how they align with Barracuda's goals.
Write a Tailored Cover Letter: In your cover letter, express your passion for cybersecurity and how your skills can contribute to Barracuda's mission. Mention specific marketing strategies you've successfully implemented in the past that relate to the role.
Highlight Relevant Skills: Make sure to emphasise your relationship-building skills, analytical abilities, and adaptability in fast-paced environments. These are key traits that Barracuda is looking for in a candidate.
How to prepare for a job interview at Barracuda
✨Understand the Cybersecurity Landscape
Make sure you have a solid grasp of current cybersecurity trends and challenges. Research Barracuda's products and how they fit into the market, as this will help you articulate your understanding during the interview.
✨Showcase Your Channel Marketing Experience
Prepare specific examples from your past roles that demonstrate your experience in channel marketing, especially within the cybersecurity sector. Highlight successful campaigns or partnerships you've developed to show your results-driven mindset.
✨Emphasise Collaboration Skills
Since this role involves working closely with sales teams and partners, be ready to discuss how you've successfully collaborated in previous positions. Share anecdotes that illustrate your relationship-building skills and ability to drive engagement.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about how you would approach onboarding new partners or developing marketing strategies in response to changing market conditions.
