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For Companies At a Glance
- Tasks: Lead marketing strategy, messaging, and content creation for a fast-growing SaaS company.
- Company: Join a dynamic SaaS scale-up in Edinburgh, helping tech giants innovate faster.
- Benefits: Enjoy a salary up to £60k, equity options, and private medical cover.
- Why this job: Shape the marketing function from scratch and engage with top tech companies.
- Qualifications: Experience in B2B SaaS marketing and strong communication skills required.
- Other info: Remote-first culture with opportunities for growth and team building.
The predicted salary is between 36000 - 60000 £ per year.
North Scout are hiring on behalf of a fast-growing SaaS company in Edinburgh who are helping global tech giants integrate products into new environments faster – reducing complexity and seriously speeding up time-to-market. They’ve grown to ~50 people, secured fresh funding, and now need a Marketing Manager to take the lead on all things messaging, content and strategy – their first proper Marketing hire.
The Opportunity
This is a rare one. You’ll have a blank canvas to build the marketing function from the ground up. You’ll shape the narrative, define how the product is positioned, and create the kind of content that gets noticed by some of the biggest names in tech. You’ll be marketing to senior decision-makers at companies like Google, IBM, Oracle – so this isn’t fluffy lead-gen. It’s thoughtful, precise, credible B2B marketing that speaks to complex, technical audiences. It’s an individual contributor role to start with, but there’s scope to build a team as the business grows. You’ll be working closely with the founders, product, and commercial leads – with a direct line to strategy.
What You’ll Be Doing
- Developing the company’s core messaging and value propositions
- Creating a full range of content – whitepapers, case studies, sales decks, documentation, video scripts, blogs
- Running direct outreach and supporting demand generation activity
- Aligning with product and sales to sharpen GTM strategy
- Spotting opportunities in the US market (with occasional travel if you fancy it)
- Reporting on marketing performance and shaping what success looks like
What You’ll Bring
- Proven experience marketing SaaS products to large technology companies
- Confidence in developing technical B2B messaging – you can speak the language of engineers and decision-makers alike
- Strong written communication and content creation skills
- A balance of creative flair and analytical thinking
- Start-up or scale-up mentality – you’re happy to roll up your sleeves and get stuck in
What’s On Offer
- Salary up to £60,000
- Share options – you’ll have a stake in where this goes
- Private medical cover
- Remote-first culture, but ideally within reach of Edinburgh (they’ve got a modern office and like to use it)
- Clear progression path to Head of Marketing
- The chance to market something genuinely useful to some of the world’s biggest tech players
If you’re ready to build a Marketing function from scratch in a high-growth, well-backed SaaS business – and you know how to cut through with technical audiences – we’d love to chat.
Marketing Manager employer: North Scout
Contact Detail:
North Scout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the SaaS landscape and the specific challenges faced by tech giants. Understanding their pain points will help you tailor your approach and demonstrate your ability to create relevant content that resonates with decision-makers.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in SaaS. Attend industry events or webinars to connect with potential colleagues and gain insights into effective strategies for engaging technical audiences.
✨Tip Number 3
Showcase your understanding of technical messaging by creating sample content pieces that reflect the type of work you'd be doing. This could include a mock whitepaper or case study that highlights your ability to communicate complex ideas clearly.
✨Tip Number 4
Research the company’s current marketing efforts and identify areas for improvement. Being able to discuss these insights during your conversations will demonstrate your proactive mindset and readiness to contribute from day one.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing SaaS products, especially to large technology companies. Use specific examples that demonstrate your ability to develop technical B2B messaging.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for building a marketing function from the ground up. Mention how your skills align with the company's needs and provide examples of past successes in similar roles.
Showcase Your Content Creation Skills: Include samples of your work that demonstrate your strong written communication and content creation skills. This could be whitepapers, case studies, or any relevant marketing materials that showcase your ability to engage technical audiences.
Highlight Your Analytical Thinking: Discuss your experience with reporting on marketing performance and shaping success metrics. Provide examples of how you've used data to inform marketing strategies and improve outcomes in previous roles.
How to prepare for a job interview at North Scout
✨Understand the Company and Its Product
Before the interview, make sure to research the SaaS company thoroughly. Understand their product offerings, target audience, and how they differentiate themselves in the market. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare Your Marketing Strategy Examples
Be ready to discuss specific examples of marketing strategies you've implemented in the past, especially those targeting B2B audiences. Highlight your experience with messaging, content creation, and any successful campaigns that resonate with technical decision-makers.
✨Showcase Your Analytical Skills
Since the role involves reporting on marketing performance, be prepared to discuss how you measure success. Bring examples of metrics you've tracked in previous roles and how you've used data to inform your marketing decisions.
✨Demonstrate a Start-Up Mentality
The company is looking for someone who can thrive in a fast-paced environment. Share experiences where you've had to be adaptable, take initiative, and work collaboratively in a start-up or scale-up setting. This will show that you're ready to roll up your sleeves and contribute from day one.
