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- Tasks: Lead marketing strategy, messaging, and content creation for a fast-growing SaaS company.
- Company: Join a dynamic SaaS scale-up in Edinburgh, helping tech giants innovate faster.
- Benefits: Enjoy a salary up to £60k, equity options, private medical cover, and remote work flexibility.
- Why this job: Shape the marketing function from scratch and engage with top tech companies like Google and IBM.
- Qualifications: Experience in B2B SaaS marketing, strong communication skills, and a creative yet analytical mindset.
- Other info: Opportunity for career progression to Head of Marketing as the team grows.
The predicted salary is between 36000 - 60000 £ per year.
North Scout are hiring on behalf of a fast-growing SaaS company in Edinburgh who are helping global tech giants integrate products into new environments faster – reducing complexity and seriously speeding up time-to-market. They’ve grown to ~50 people, secured fresh funding, and now need a Marketing Manager to take the lead on all things messaging, content and strategy – their first proper Marketing hire.
This is a rare opportunity. You’ll have a blank canvas to build the marketing function from the ground up. You’ll shape the narrative, define how the product is positioned, and create the kind of content that gets noticed by some of the biggest names in tech.
You’ll be marketing to senior decision-makers at companies like Google, IBM, Oracle – so this isn’t fluffy lead-gen. It’s thoughtful, precise, credible B2B marketing that speaks to complex, technical audiences.
It’s an individual contributor role to start with, but there’s scope to build a team as the business grows. You’ll be working closely with the founders, product, and commercial leads – with a direct line to strategy.
- What You’ll Be Doing
- Developing the company’s core messaging and value propositions
- Creating a full range of content – whitepapers, case studies, sales decks, documentation, video scripts, blogs
- Running direct outreach and supporting demand generation activity
- Aligning with product and sales to sharpen GTM strategy
- Spotting opportunities in the US market (with occasional travel if you fancy it)
- Reporting on marketing performance and shaping what success looks like
- What You’ll Bring
- Proven experience marketing SaaS products to large technology companies
- Confidence in developing technical B2B messaging – you can speak the language of engineers and decision-makers alike
- Strong written communication and content creation skills
- A balance of creative flair and analytical thinking
- Start-up or scale-up mentality – you’re happy to roll up your sleeves and get stuck in
What’s On Offer
- Salary up to £60,000
- Share options – you’ll have a stake in where this goes
- Private medical cover
- Remote-first culture, but ideally within reach of Edinburgh (they’ve got a modern office and like to use it)
- Clear progression path to Head of Marketing
- The chance to market something genuinely useful to some of the world’s biggest tech players
If you’re ready to build a Marketing function from scratch in a high-growth, well-backed SaaS business – and you know how to cut through with technical audiences – we’d love to chat.
Marketing Manager employer: North Scout
Contact Detail:
North Scout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Research the company thoroughly before your interview. Understand their product, target audience, and recent developments in the SaaS industry. This will help you tailor your conversation and demonstrate your genuine interest in their mission.
✨Tip Number 2
Prepare to discuss specific examples of your previous marketing campaigns, especially those targeting B2B audiences. Highlight how you developed messaging that resonated with technical decision-makers, as this is crucial for the role.
✨Tip Number 3
Network with current or former employees of the company on platforms like LinkedIn. This can provide you with insider insights about the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Be ready to discuss your vision for building the marketing function from the ground up. Think about strategies you would implement and how you would align with product and sales teams to drive success in a fast-paced environment.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Manager in a SaaS environment. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should showcase your experience in B2B marketing, particularly in SaaS. Highlight specific achievements, such as successful campaigns or content you've created that resonated with technical audiences.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for building a marketing function from scratch. Discuss how your skills in messaging and content creation can help the company reach its goals, especially in targeting large tech companies.
Showcase Your Technical Understanding: Since the role involves marketing to technical decision-makers, demonstrate your ability to communicate complex ideas clearly. Include examples of how you've successfully engaged similar audiences in the past.
How to prepare for a job interview at North Scout
✨Understand the Company and Its Product
Before the interview, make sure to research the company thoroughly. Understand their product offerings, target audience, and how they differentiate themselves in the SaaS market. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare Your Marketing Strategy Examples
Be ready to discuss specific marketing strategies you've implemented in the past, especially those targeting B2B audiences. Highlight your experience with content creation, messaging, and any successful campaigns that resonate with technical decision-makers.
✨Showcase Your Analytical Skills
Since the role involves reporting on marketing performance, be prepared to discuss how you measure success. Bring examples of metrics you've tracked in previous roles and how you've used data to inform your marketing strategies.
✨Demonstrate a Start-Up Mentality
The company is looking for someone who can thrive in a fast-paced environment. Share experiences where you've had to be adaptable, take initiative, and roll up your sleeves to get the job done. This will show that you're a good fit for their culture.
