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- Tasks: Lead marketing strategy, messaging, and content creation for a fast-growing SaaS company.
- Company: Join a dynamic SaaS scale-up in Edinburgh, helping tech giants streamline product integration.
- Benefits: Enjoy a salary up to £60k, equity options, private medical cover, and a remote-first culture.
- Why this job: Shape the marketing function from scratch and engage with top tech companies like Google and IBM.
- Qualifications: Experience in B2B SaaS marketing, strong communication skills, and a creative yet analytical mindset.
- Other info: Opportunity for career progression to Head of Marketing and occasional travel to the US market.
The predicted salary is between 36000 - 60000 £ per year.
North Scout are hiring on behalf of a fast-growing SaaS company in Edinburgh who are helping global tech giants integrate products into new environments faster – reducing complexity and seriously speeding up time-to-market. They’ve grown to ~50 people, secured fresh funding, and now need a Marketing Manager to take the lead on all things messaging, content and strategy – their first proper Marketing hire.
This is a rare opportunity. You’ll have a blank canvas to build the marketing function from the ground up. You’ll shape the narrative, define how the product is positioned, and create the kind of content that gets noticed by some of the biggest names in tech.
You’ll be marketing to senior decision-makers at companies like Google, IBM, Oracle – so this isn’t fluffy lead-gen. It’s thoughtful, precise, credible B2B marketing that speaks to complex, technical audiences.
It’s an individual contributor role to start with, but there’s scope to build a team as the business grows. You’ll be working closely with the founders, product, and commercial leads – with a direct line to strategy.
What You’ll Be Doing- Developing the company’s core messaging and value propositions
- Creating a full range of content – whitepapers, case studies, sales decks, documentation, video scripts, blogs
- Running direct outreach and supporting demand generation activity
- Aligning with product and sales to sharpen GTM strategy
- Spotting opportunities in the US market (with occasional travel if you fancy it)
- Reporting on marketing performance and shaping what success looks like
- Proven experience marketing SaaS products to large technology companies
- Confidence in developing technical B2B messaging – you can speak the language of engineers and decision-makers alike
- Strong written communication and content creation skills
- A balance of creative flair and analytical thinking
- Start-up or scale-up mentality – you’re happy to roll up your sleeves and get stuck in
- Salary up to £60,000
- Share options – you’ll have a stake in where this goes
- Private medical cover
- Remote-first culture, but ideally within reach of Edinburgh (they’ve got a modern office and like to use it)
- Clear progression path to Head of Marketing
- The chance to market something genuinely useful to some of the world’s biggest tech players
If you’re ready to build a Marketing function from scratch in a high-growth, well-backed SaaS business – and you know how to cut through with technical audiences – we’d love to chat.
Marketing Manager employer: North Scout
Contact Detail:
North Scout Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Research the company thoroughly before your interview. Understand their product offerings, target audience, and recent developments in the SaaS industry. This will help you tailor your conversation and demonstrate your genuine interest in their mission.
✨Tip Number 2
Prepare to discuss specific examples of your previous marketing campaigns, especially those targeting B2B audiences. Highlight how you developed messaging that resonated with technical decision-makers and the results achieved.
✨Tip Number 3
Showcase your understanding of the competitive landscape. Be ready to discuss how you would position the company's products against competitors like Google and IBM, and what unique value propositions you would suggest.
✨Tip Number 4
Emphasise your adaptability and willingness to take on various roles within a start-up environment. Share examples of how you've successfully navigated challenges in previous positions, as this will resonate well with their scale-up mentality.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Marketing Manager position. Tailor your application to highlight your relevant experience in SaaS marketing and your ability to communicate with technical audiences.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing B2B marketing strategies, particularly for SaaS products. Use quantifiable achievements to demonstrate your impact in previous roles, such as successful campaigns or growth metrics.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for building a marketing function from the ground up. Highlight your understanding of the tech industry and your ability to create content that resonates with senior decision-makers at large companies.
Showcase Your Content Skills: Since the role involves creating various types of content, consider including samples of your work or links to relevant projects in your application. This could include whitepapers, case studies, or any other materials that demonstrate your writing and strategic thinking abilities.
How to prepare for a job interview at North Scout
✨Understand the Company and Its Product
Before the interview, make sure to research the company thoroughly. Understand their product offerings, target audience, and how they differentiate themselves in the SaaS market. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare Your Marketing Strategy Examples
Be ready to discuss specific marketing strategies you've implemented in the past, especially those targeting B2B audiences. Highlight your experience with content creation, messaging, and any successful campaigns that resonate with technical decision-makers.
✨Showcase Your Analytical Skills
Since the role involves reporting on marketing performance, be prepared to discuss how you measure success. Bring examples of metrics you've tracked in previous roles and how you've used data to inform your marketing strategies.
✨Demonstrate a Start-Up Mentality
The company is looking for someone who can thrive in a fast-paced environment. Share experiences where you've had to be adaptable, take initiative, and work collaboratively in a start-up or scale-up setting. This will show that you're ready to roll up your sleeves and contribute from day one.
