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- Tasks: Lead product marketing strategies and create impactful content for our Experience Platform.
- Company: Join Sitecore, a leader in digital experience platforms trusted by top brands worldwide.
- Benefits: Enjoy a vibrant culture, growth opportunities, and the chance to work with innovative teams.
- Why this job: Be part of a dynamic team driving digital connections and making a real impact in the industry.
- Qualifications: 7-10+ years in product marketing, preferably in MarTech or DXP; strong communication skills required.
- Other info: Sitecore values diversity and offers an inclusive workplace for all.
The predicted salary is between 43200 - 72000 £ per year.
About Us: Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries.
About the Role: The Senior Product Marketing Manager for the Sitecore Experience Platform will play a pivotal role in developing and executing strategic positioning and messaging to drive the success of our products. This individual will collaborate closely with cross-functional teams, including revenue marketing, product, design, and content. You will work directly with our Director of Product Marketing, focusing on the big picture of Sitecore’s vision to deliver leading-edge content and experience-led solutions for our customers.
The Product Marketing team works cross-functionally to create Sitecore’s positioning and messaging, create compelling content (presentations, data sheets, playbooks, case studies, whitepapers, etc.) and drive market awareness, sales success, and product adoption by telling a compelling, differentiated Sitecore story, backed by deep market and customer understanding.
What You’ll Do:
- Refine positioning and messaging for our digital experience portfolio to differentiate our products by understanding the market problems they solve, the challenges our customers face, and how they realize value with solutions built on our platform.
- Create high-impact marketing collateral such as sales presentations, product datasheets, case studies, and whitepapers to support sales efforts and educate customers about our products and drive key product launches.
- Support the Analyst Relations function in the DXP related reports by answering the questionnaires, participating in inquiries, briefings, etc.
- Work with GTM (sales, pre-sales, marketing) teams and product management teams to implement targeted go-to-market strategies and field readiness initiatives.
- Identify and prioritize key segments and personas with targeted positioning and messaging that drive acquisition, conversion, and expansion.
- Partner with the demo marketing team to create world-class demos for use in marketing events, analyst evaluations, and to bring product web pages to life.
- Develop sales tools including playbooks, presentations, and demo stories that effectively communicate solution benefits.
- Support revenue marketing with strategies on how to create demand for our products.
- Partner with our market insights team to create research, thought leadership, and competitive intelligence materials.
- Become an expert on the commercial aspects of our portfolio, including pricing and packaging and articulation of customer ROI.
What You Need to Succeed:
- 7-10+ years’ experience in a product marketing or solution consulting role in enterprise software.
- Experience in marketing technology (MarTech) software a must.
- Experience in content management, digital asset management, or DXP space is a distinct advantage.
- Ability to navigate ambiguity, drive clarity, and influence go-to-market strategies.
- Ability to work cross-functionally, partnering optimally with sales, marketing, and product teams across Sitecore to meet common goals.
- Great written and verbal communication and influencing skills with a knack for simplifying the complex and creating and conveying compelling narratives.
- Self-motivated with a track record of leading projects from concept to completion in a fast-paced and dynamic environment.
- Demonstrated experience creating presentations, writing blogs, delivering webinars, and presenting to customers, analysts, etc.
- Fantastic storytelling skills and ability to communicate and translate technical issues to business values.
- Excellent PowerPoint skills required.
- Passionate about digital experience and the value it creates for businesses and consumers.
Why you should click ‘Apply’: Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel it’s never been a better time to join Sitecore as we look to grow by 30% YoY. Great team and company culture! Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably. Sitecore is proud to be an equal opportunity workplace.
How we hire: At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Senior Product Marketing Manager - Experience Platform employer: Sitecore
Contact Detail:
Sitecore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - Experience Platform
✨Tip Number 1
Familiarise yourself with Sitecore's products and their unique selling points. Understanding the Experience Platform and how it differentiates itself in the market will allow you to speak confidently about its benefits during interviews.
✨Tip Number 2
Network with current or former employees of Sitecore on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 3
Prepare to discuss your experience in MarTech and how it relates to the role. Be ready to share specific examples of how you've successfully driven product marketing initiatives in the past, as this will demonstrate your capability for the position.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation on a relevant topic related to digital experiences. This will not only highlight your communication abilities but also your passion for the industry, making you stand out as a candidate.
We think you need these skills to ace Senior Product Marketing Manager - Experience Platform
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly read the job description for the Senior Product Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, especially in enterprise software and MarTech. Use specific examples that demonstrate your ability to create impactful marketing collateral and drive go-to-market strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also reflects your passion for digital experiences. Mention specific projects or achievements that relate to the role and explain why you want to work at Sitecore.
Showcase Your Storytelling Skills: Since storytelling is crucial for this role, consider including a brief section in your application that illustrates your ability to simplify complex concepts and convey compelling narratives. This could be a short example of a successful project or presentation you've delivered.
How to prepare for a job interview at Sitecore
✨Understand Sitecore's Vision
Before the interview, make sure you have a solid grasp of Sitecore's mission and how their Experience Platform fits into the digital landscape. Familiarise yourself with their key products and the value they provide to customers, as this will help you articulate how your experience aligns with their goals.
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, storytelling is crucial. Prepare examples of how you've effectively communicated complex ideas in previous roles. Be ready to discuss specific campaigns or projects where your narrative helped drive engagement or sales.
✨Prepare for Cross-Functional Collaboration
Highlight your experience working with diverse teams, such as sales, product management, and marketing. Be prepared to discuss how you’ve navigated challenges in cross-functional settings and contributed to successful go-to-market strategies.
✨Demonstrate Your Passion for Digital Experience
Sitecore values candidates who are passionate about digital experiences. Share your insights on current trends in MarTech and DXP, and discuss how you believe these can shape customer interactions. This will show your enthusiasm and understanding of the industry.
