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- Tasks: Lead exciting email and SMS campaigns from planning to analysis.
- Company: Join a dynamic UK-based affiliate business in the iGaming sector.
- Benefits: Enjoy remote work flexibility and a collaborative team culture.
- Why this job: Make an impact with data-driven strategies and innovative marketing techniques.
- Qualifications: Bachelor’s degree and 3+ years in digital marketing, with Ontraport experience preferred.
- Other info: Work with cross-functional teams and enhance your skills in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain. The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making. iGaming experience is essential, with Ontraport experience preferred.
Responsibilities
- Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
- Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
- Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
- Manage customer data: Maintain and enhance email databases and marketing automation journeys.
- Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
- Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
- Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
- 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport.
- Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
- Experience collaborating across teams and presenting to both technical and non-technical stakeholders.
Email Marketing Manager employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Ontraport and its features. Since experience with this platform is preferred, understanding its capabilities will help you stand out during discussions and demonstrate your readiness for the role.
✨Tip Number 2
Showcase your iGaming experience by preparing specific examples of successful email campaigns you've managed in this sector. Highlighting your knowledge of industry trends and audience behaviour can make a strong impression.
✨Tip Number 3
Brush up on your data analysis skills. Be ready to discuss how you've used data to drive decisions in past campaigns, as this role heavily relies on data-driven insights to optimise performance.
✨Tip Number 4
Prepare to discuss your collaboration experiences with cross-functional teams. This role requires working closely with marketing, IT, and sales, so having examples of successful teamwork will demonstrate your ability to align email initiatives with broader business goals.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing, particularly with Ontraport. Include specific examples of successful campaigns you've led and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise in audience segmentation and personalisation. Mention your familiarity with iGaming and how it relates to the role, showcasing your understanding of the industry.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on data-driven decision-making. Provide metrics that demonstrate how your strategies improved ROI and engagement rates in past campaigns.
Highlight Collaboration Skills: Since the role requires collaboration across teams, mention any experiences where you successfully worked with marketing, IT, or sales teams. This will show your ability to align email initiatives with broader business goals.
How to prepare for a job interview at BettingJobs
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience with email marketing technology, especially Ontraport. Highlight specific campaigns you've led, focusing on your strategic planning and execution skills.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data analysis to drive results in past campaigns. Be ready to explain how you identified trends and implemented actionable insights to improve ROI.
✨Emphasise Personalisation and Segmentation Skills
Discuss your approach to audience segmentation and personalisation. Share specific instances where dynamic content and strategic segmentation boosted engagement in your campaigns.
✨Prepare for Cross-Team Collaboration Questions
Since collaboration is key, think of examples where you've worked with different teams like marketing, IT, or sales. Be ready to explain how you aligned email initiatives with broader business goals.
