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- Tasks: Lead in-store marketing for a legendary drinks brand and drive shopper awareness.
- Company: Join a rapidly growing drinks brand with a celebrity connection!
- Benefits: Enjoy remote flexible working and huge professional growth potential.
- Why this job: Be part of a dynamic team with an open-door management culture and exciting challenges.
- Qualifications: Experience in FMCG shopper/trade marketing is essential; drinks industry experience is a bonus.
- Other info: This role offers a starting point for bigger opportunities and ambitious projects.
The predicted salary is between 36000 - 60000 £ per year.
Job Description Driving in-store awareness for legendary brand Job Description Awesome opportunity to join this rapidly growing drinks brand with a celebrity connection! With an exciting remit to drive shopper awareness across all retail channels, you’ll draw on your experience, taking a lead in fixturisation, promotional strategy and experiential event management. As part of a small yet growing team, being comfortable with a non-templated approach and a fair bit of ambiguity (in a good way!) is key! Communication and multistakeholder management will have to be front and centre – from agencies (comms/ POS / PR), brand team, retailer contacts and leadership, you’ll be bringing it all together. We’re keen to chat to those with a solid background in trade/customer marketing and activation – drinks industry experience is a massive bonus! This newly created role is a start point for development of a much bigger scope and ambition to do more is a must! Perks & Benefits Remote flexible working Huge professional growth potential Dream leadership team Open door management culture Requirements FMCG shopper/trade marketing experience Passion for fixturisation/powerful POS Data savvy – insight to action Agency mana…
Retail Marketing Activation Manager employer: Vertex Resourcing
Contact Detail:
Vertex Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Activation Manager
✨Tip Number 1
Familiarize yourself with the latest trends in retail marketing, especially within the drinks industry. Understanding what works and what doesn't can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the FMCG and drinks sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face in retail marketing.
✨Tip Number 3
Prepare to discuss specific examples of your past experiences in trade/customer marketing. Highlight any successful campaigns you've led, particularly those that involved collaboration with multiple stakeholders.
✨Tip Number 4
Showcase your passion for innovative marketing strategies. Be ready to share ideas on how you would approach fixturisation and promotional strategies for a brand with a celebrity connection.
We think you need these skills to ace Retail Marketing Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail marketing, particularly in shopper awareness and promotional strategies. Use specific examples from your past roles that demonstrate your ability to drive results in a similar environment.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the drinks industry and your understanding of the brand's unique position. Discuss how your background in trade/customer marketing aligns with the job requirements and how you can contribute to the team's success.
Showcase Communication Skills: Since communication and multistakeholder management are crucial for this role, provide examples in your application that showcase your ability to collaborate effectively with various teams, including agencies and retailers.
Highlight Data Savviness: Emphasize your ability to turn data insights into actionable strategies. Mention any tools or methodologies you have used to analyze market trends and consumer behavior, as this will be key in driving shopper awareness.
How to prepare for a job interview at Vertex Resourcing
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for the drinks industry and the specific brand during the interview. Share any personal experiences or connections you have with the brand, as this will demonstrate your genuine interest and alignment with their values.
✨Highlight Your Experience in Trade Marketing
Prepare to discuss your previous roles in trade or customer marketing, especially any relevant experience in the FMCG sector. Be ready to provide specific examples of successful campaigns or strategies you've implemented that drove shopper awareness.
✨Emphasize Your Communication Skills
Since the role involves managing multiple stakeholders, it's crucial to showcase your communication skills. Share examples of how you've effectively collaborated with agencies, brand teams, and retailers in past projects, highlighting your ability to bring everyone together.
✨Be Ready for Ambiguity
This position requires comfort with a non-templated approach and some ambiguity. Prepare to discuss how you've navigated uncertain situations in your previous roles and how you can adapt your strategies to meet evolving challenges.
