Coffee Brand Manager

Coffee Brand Manager

London Full-Time No home office possible
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We are a multi award-winning contract catering company, with a team of trained foodies serving over 45,500 satisfied customers every day. We now have an exciting opportunity for an experienced Coffee Brand Manager to join our team. The primary role of the Coffee Brand Manager is a managing role for BM’s internal private label coffee brand Perkee coffee. Perkee has high business penetration operating in over 90% of our client sites.

This role supports every function in the business that includes coffee shops and works as gatekeeper to any requests including marketing, make-overs, machinery, or beverage related events. As a head of department this role reports to the Managing Director and to the Board of Directors and works in collaboration with the other Heads of Departments within the business as part of the Senior Leadership Team for bm.

Role Responsibilities Overview

  • Collaborate with our Marketing department to drive the look and feel of the brand
  • Develop and manage department budget, tracking sales, costs, and profitability. Implement strategies to maximize revenue and minimize expenses, while maintaining quality and customer satisfaction.
  • Develop and implement a comprehensive strategy for coffee and tea operations, including product selection, sourcing, pricing, and marketing. Take ownership of all third party supplier relationships, building performance through effective partnerships.
  • Advise operational management on the ergonomics and flow of the Coffee Bar working space (paying attention to legislative H&S and Food Safety requirements) – Lead the brand development team efficiently promoting best practice and driving engagement.
  • Manage the brand activation process from conception to completion.
  • Develop and drive the Barista Academy in terms of course content and operations.
  • Implement processes and systems to optimize coffee and tea operations, including inventory management, equipment maintenance, and waste reduction. Identify and address operational challenges to ensure smooth and efficient day-to-day operations for coffee bars.
  • Manage audits, audit outcomes and reporting.
  • Support with the mobilisation of new business wins.
  • Work with the company L&D manager to ensure effective L&D programmes relating to the brand are in place and effectively communicated.
  • Using our internal communications app celebrate the brand, creating excitement and awareness within our teams
  • Support the operational team with hot beverage related projects or enquiries
  • Support the company sales function with competitive proposals, costings, and sales presentations.
  • Promote the brand by attending relevant networking events.
  • Organise and manage internal events to drive the brand and the engagement of the team around it – such as our annual BM Barista Championships and the Perkee Coffee Carnival.
  • Work with the company’s procurement function and support a group led strategy for hot beverages.
  • Stay up to date with industry trends, competition, and customer preferences in the coffee and tea sector. Conduct market research and analysis to identify new opportunities for growth and differentiation.

Skillset – Essential To The Role

  • Proven experience in coffee and tea operations, preferably in a leadership role.
  • Good understanding of Microsoft applications: Excel, Word and PowerPoint.
  • Strong communication and interpersonal skills. Ability to speak in public and able to present to small and larger audiences.
  • Good knowledge of coffee sourcing, trading, roasting and distribution.
  • Good working knowledge of coffee machines and grinders.
  • Business acumen and the able to develop and execute strategic plans. Experienced in managing, setting and controlling budgets.
  • Flexibility to adapt to changing market trends and customer preferences

Our Benefits Include

  • An annual day off for your birthday!
  • Monthly masterclasses with Michelin-starred chefs.
  • Fully funded development courses ranging from levels 2 to 7.
  • Discounts and cashback at a wide variety of retail and leisure outlets.
  • Cycle-to-work scheme.
  • Freedom Friday – a paid day off to volunteer at a charity of your choice.
  • Free lunch every workday!
  • 24/7 access to the Mental Health Charter App.
  • Enhanced parental leave benefits.
  • Paid leave for fertility treatments.
  • Grandparent leave to support your loved ones with their new arrival.

Explore all benefits and more by visiting BM Caterers website

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Food and Beverage Services

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Contact Detail:

BM Caterers Recruiting Team

Coffee Brand Manager
BM Caterers
Location: London
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