Director of Digital Marketing

Description

We’re seeking a strategic, data-driven, and creative Director of Digital Marketing to lead our digital presence and performance marketing efforts. In this high-impact role, you will develop and execute multi-channel campaigns that drive brand awareness, customer acquisition, and revenue growth. You’ll collaborate cross-functionally to ensure brand consistency and digital excellence.

If you’re passionate about building and scaling marketing programs, optimizing performance metrics, and leading high-performing teams in a fast-paced environment, we want to hear from you.

Key Responsibilities:

• Lead the strategy, development, and execution of all digital marketing efforts across paid media, SEO, email, social, content, and web
• Manage digital marketing budgets to ensure efficient ROI across all campaigns
• Oversee website performance, user experience, conversion rate optimization, and analytics
• Build and manage a high-performing digital marketing team; provide clear goals, mentorship, and performance feedback
• Analyze and report on key metrics to stakeholders; use insights to refine campaigns and strategy
• Partner with creative and operations teams to align messaging and drive integrated marketing efforts
• Manage agency and vendor relationships to ensure deliverables are quality assured, cost-effective, on budget and consistent with brand standards
• Identify emerging trends and technologies to keep the brand on the cutting edge of digital marketing innovation
• Own marketing automation and customer journey mapping to improve engagement and retention

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or related field; MBA a plus
• 5-7+ years of experience in digital marketing
• Deep knowledge of performance marketing (PPC, paid social, programmatic), SEO/SEM, email marketing, and web analytics
• Proven track record of driving growth through data-backed strategies and hands-on execution
• Strong understanding of marketing technology platforms (Google Ads, Meta, HubSpot, GA4, etc.)
• Determined commitment and sense of urgency to follow-up, follow-through, and collaborate with cross-functional teams in a fast-paced environment
• Advanced computer skills (Excel, Outlook, PowerPoint, etc.) and proficient in Excel (Pivot Tables, VLOOKUPs)
• Excellent communication, leadership, and project management skills
• Experience working in multi-location or retail environments is a plus

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