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- Tasks: Lead the content strategy for our mobile apps, ensuring a seamless user experience.
- Company: Join AJ Bell, a top investment platform in the UK, trusted by over 593,000 customers.
- Benefits: Enjoy a competitive salary, generous holiday, hybrid working, and a range of perks.
- Why this job: Be part of a dynamic team that values creativity and innovation in a supportive culture.
- Qualifications: Experience in digital content strategy, mobile UX, and strong communication skills required.
- Other info: Opportunity to work in a FTSE 250 company with a commitment to inclusivity.
The predicted salary is between 32000 - 48000 £ per year.
We are seeking a strategic, data-driven Senior Executive to support the content ecosystem across our mobile app platforms. You will be involved in the full content lifecycle – from ideation and curation to UX integration and performance analysis – ensuring that our app users receive a cohesive, engaging, and personalised experience. This is a cross-functional role that works closely with product, UX/UI, marketing, SEO and development teams.
Key responsibilities:
- Develop and execute a mobile-first content strategy aligned with business goals and user engagement KPIs for both AJ Bell and Dodl.
- Work with a team of content managers and editors to deliver high-quality, user-centric experiences across app platforms (iOS and Android).
- Collaborate with product and UX teams to define content requirements for features, onboarding flows, push notifications, and personalisation modules.
- Advise on editorial calendars, content tagging frameworks, and in-app copy guidelines for consistency and scalability.
- Monitor content performance through analytics dashboards and optimise based on A/B testing, engagement, and retention metrics.
- Stay current on mobile content trends, competitor strategies, and user behaviour to continuously evolve the content roadmap.
- Champion accessibility and inclusive content practices.
- Drive organic app growth in both iOS and Google Play stores.
- Be responsible for driving app adoption strategies for both AJ Bell and Dodl to boost engagement and user retention.
- Optimise app store listings through keyword research and competitive analysis to improve visibility, rankings, and conversions.
- Be aware of upcoming regulatory and industry updates and work with other teams to deliver timely content changes.
Knowledge and Experience:
- Proven experience in digital content strategy or content marketing, with a focus on mobile apps.
- Strong grasp of mobile UX principles, content design, and platform constraints (iOS Human Interface Guidelines, Android Material Design, etc).
- Experience working with CMS platforms (Drupal, Hygraph), mobile analytics tools (Firebase, Amplitude, Appsflyer etc), and agile Product teams.
- Strong knowledge of SEO for app store optimisation (ASO) and previous experience using ASO tools (AppTweak, App Radar, etc).
- Proven success in scaling content operations and improving engagement through strategic storytelling.
- Excellent communication and cross-functional collaboration skills.
- Preferred experience in financial or investment industries.
At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That’s why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.
Contact Detail:
AJ Bell Management Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior App Content Executive
✨Tip Number 1
Familiarise yourself with the latest mobile content trends and best practices. This will not only help you understand the current landscape but also allow you to speak confidently about how you can contribute to our content strategy during interviews.
✨Tip Number 2
Network with professionals in the digital content and mobile app industry. Attend relevant events or webinars, and connect with people on platforms like LinkedIn. This can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Showcase your understanding of user experience (UX) principles by discussing specific examples of how you've improved content engagement in previous roles. This will demonstrate your ability to collaborate effectively with product and UX teams.
✨Tip Number 4
Research AJ Bell and its products thoroughly. Understanding our business goals and how your role as a Senior App Content Executive fits into the bigger picture will help you articulate your value during discussions with us.
We think you need these skills to ace Senior App Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content strategy, particularly for mobile apps. Emphasise your understanding of mobile UX principles and any previous work with CMS platforms or analytics tools.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your passion for creating user-centric content. Discuss how your strategic approach aligns with AJ Bell's goals and mention specific examples of past successes in content marketing or app optimisation.
Showcase Your Analytical Skills: Since the role involves performance analysis, include examples of how you've used data to drive content decisions. Mention any experience with A/B testing and how it has improved engagement or retention in previous roles.
Highlight Cross-Functional Collaboration: This position requires working closely with various teams. Provide examples of successful collaborations with product, UX/UI, or marketing teams, showcasing your communication skills and ability to work in a cross-functional environment.
How to prepare for a job interview at AJ Bell Management Limited
✨Showcase Your Content Strategy Skills
Be prepared to discuss your experience in developing and executing mobile-first content strategies. Highlight specific examples where you've aligned content with business goals and user engagement KPIs, particularly in the context of mobile apps.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with product, UX/UI, marketing, and development teams in the past. Emphasise your communication skills and ability to work in a team environment.
✨Familiarise Yourself with Mobile UX Principles
Brush up on mobile UX principles and platform constraints like iOS Human Interface Guidelines and Android Material Design. Be prepared to discuss how these principles influence your content decisions and how you ensure a cohesive user experience.
✨Stay Updated on Industry Trends
Research current trends in mobile content and app store optimisation (ASO). Being knowledgeable about competitor strategies and user behaviour will show your commitment to evolving the content roadmap and driving organic app growth.
