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- Tasks: Lead and implement innovative omni-channel marketing plans across SEA.
- Company: Join a global leader in the sporting goods industry, known for its dynamic culture.
- Benefits: Enjoy competitive salary, remote work options, and opportunities for personal growth.
- Why this job: Be part of a team that drives exciting consumer experiences both online and offline.
- Qualifications: 5+ years in brand marketing or sales, preferably in sports; strong leadership skills required.
- Other info: Opportunity to shape the future of omni-channel marketing in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
Purpose & Overall Relevance for the Organization: Lead, develop and ensure excellent implementation of Omni-channel (Wholesale, Retail and eCom) marketing plans across SEA.
Key Responsibilities:
- Lead the creation and implementation of seasonal Omnichannel (Wholesale, Retail and eCom) marketing plans in alignment with APAC and global strategy.
- Develop detailed DTC marketing calendar (Franchise + Own Retail + eCom) for different store formats in alignment Country/cluster BA categories.
- Deliver account marketing plans for wholesale key accounts in close collaboration with the Sales and country/cluster BA categories.
- Lead and develop a true omni-channel process with a focus on digital solutions.
- Liaise with SEA C/C, APAC and global markets on best-practice solutions.
- Plan, develop and implement bespoke campaigns.
- Plan and manage annual CAPEX budget.
- Drive and share input of country/cluster specific needs to APAC BA team.
- Drive and initiate an exciting consumer experience online and offline.
- Support Key Trading Zone attack in cooperation with channels.
- Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
- Lead and provide VM team with comprehensive campaign execution manual and In-store communications plan for all campaigns.
- Own wholesale space development (SIS).
- Support and drive BA projects / campaigns as needed, and work with BA team in holistic / 360 planning and execution of campaigns.
- Support marketing budgeting process by guiding investment decisions and savings across channels.
- Recruit best in class people and provide people management guidance.
- Lead, develop and retain talents to foster a high-performance culture and to contribute to improving our eNPS.
Knowledge, Skills and Abilities:
- Progressive experience in brand marketing and/or sales (preferably in the sporting goods industry).
- Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team.
- Proven project management experience.
- Retail space management /ISC/ VM experience & knowledge.
- Understanding of CE practices and retail digitalization.
- Advanced user of MS Office suite of products.
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
- At least 5 years experience in related field.
- Proven track record in the field of team management.
- Experience in both market and above market organization preferred.
Senior Manager, OmniChannel Activation SEA employer: ADIDAS SINGAPORE PTE LTD
Contact Detail:
ADIDAS SINGAPORE PTE LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, OmniChannel Activation SEA
✨Tip Number 1
Network with professionals in the sporting goods industry, especially those who have experience in omni-channel marketing. Attend industry events or webinars to connect with potential colleagues and learn about best practices.
✨Tip Number 2
Familiarise yourself with the latest trends in digital solutions and retail space management. Being knowledgeable about current technologies and strategies will help you stand out during interviews.
✨Tip Number 3
Prepare to discuss your previous experiences in team management and project execution. Be ready to share specific examples of how you've led successful campaigns or improved employee engagement.
✨Tip Number 4
Research StudySmarter's values and culture to align your responses during the interview. Demonstrating that you understand our mission and how you can contribute will make a positive impression.
We think you need these skills to ace Senior Manager, OmniChannel Activation SEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing and sales, particularly in the sporting goods industry. Emphasise any leadership roles and project management experience that align with the responsibilities of the Senior Manager position.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of omni-channel marketing strategies. Discuss specific examples of campaigns you've led and how they contributed to business goals, showcasing your ability to drive consumer engagement both online and offline.
Showcase Leadership Skills: Highlight your experience in team management and employee engagement. Provide examples of how you've developed talent and fostered a high-performance culture, as these are key aspects of the role.
Research the Company: Familiarise yourself with the company's omni-channel approach and recent marketing initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in the role and the organisation.
How to prepare for a job interview at ADIDAS SINGAPORE PTE LTD
✨Showcase Your Omni-Channel Expertise
Make sure to highlight your experience with omni-channel marketing strategies. Discuss specific campaigns you've led that integrated wholesale, retail, and eCommerce, and how they aligned with broader business goals.
✨Demonstrate Leadership Skills
As a Senior Manager, you'll need to lead teams effectively. Prepare examples of how you've developed talent and fostered a high-performance culture in previous roles. Be ready to discuss your approach to coaching and motivating team members.
✨Prepare for Budget Discussions
Since managing the annual CAPEX budget is part of the role, be prepared to discuss your experience with budgeting processes. Share examples of how you've guided investment decisions and achieved savings across channels in past positions.
✨Understand Market Trends
Stay updated on the latest trends in the sporting goods industry and retail digitalisation. Be ready to discuss how these trends can influence omni-channel strategies and consumer experiences, showcasing your knowledge of best practices.
