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- Tasks: Lead CRM and email automation strategies to enhance customer journeys.
- Company: Join a fast-growing organisation supporting over 90,000 businesses across the UK and Ireland.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Shape marketing strategies in a tech-driven role that impacts millions.
- Qualifications: Experience with CRM platforms and data-driven campaign execution is essential.
- Other info: This is a strategic leadership role in an award-winning digital growth team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you a tech-savvy automation expert with a passion for delivering high-impact marketing strategies? Ready to take ownership of CRM systems that support millions of users? Read on.
I’m working on behalf of a market-leading, fast-growth organisation that operates at scale - supporting over 90,000 businesses and more than 13 million lives across the UK and Ireland. Backed by a £400m+ turnover global group, their growth story is far from over - and this hire is key to what’s next.
They’re now looking for a CRM & Automation Manager who doesn’t just “do” email marketing, but lives and breathes automation - someone who can own strategy, design complex journeys, and build scalable systems that supercharge lead generation.
DAY TO DAY- Be the automation lead for all CRM/email activity across the UK & Ireland.
- Build and optimise advanced customer journeys, workflows, and triggers.
- Own and evolve the CRM tech roadmap, collaborating with Sales, BI, Marketing & IT.
- Integrate diverse data sources to power smarter targeting and real-time personalisation.
- Create reporting and analytics frameworks that deliver actionable insight.
- Champion best-in-class marketing operations, system hygiene, and campaign scalability.
- Lead on strategy from conception to execution, with full visibility of performance metrics.
- Deep experience with CRM and marketing automation platforms (Marketo, Hubspot, Salesforce Marketing Cloud, etc.)
- Proven track record designing and executing multi-channel, data-driven campaigns.
- Ability to work with SQL, Velocity scripting, and dynamic content.
- Strong experience with lead scoring, attribution modelling, and campaign ROI tracking.
- Strategic thinker with hands-on capability and a passion for marketing tech.
- A natural communicator who thrives in fast-moving, cross-functional environments.
This isn’t just a tactical delivery role — it’s a strategic leadership opportunity to shape how this organisation scales its marketing engine for the future. If you love solving problems with tech, get excited about data, and want to play a central role in an award-winning digital growth team, this could be the career move you’ve been waiting for.
Apply today or contact me directly for a confidential discussion. We’re moving quickly on this one – if it’s of interest, don’t delay.
Locations
Marketing Automation Manager employer: The Portfolio Group
Contact Detail:
The Portfolio Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Familiarise yourself with the specific CRM and marketing automation platforms mentioned in the job description, such as Marketo, Hubspot, and Salesforce Marketing Cloud. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Showcase your ability to design complex customer journeys by preparing examples of past campaigns you've managed. Be ready to discuss how you optimised workflows and improved lead generation through automation.
✨Tip Number 3
Brush up on your SQL skills and be prepared to discuss how you've used data to drive marketing decisions. Being able to demonstrate your analytical capabilities will highlight your strategic thinking and problem-solving skills.
✨Tip Number 4
Network with professionals in the marketing automation field, especially those who have experience in fast-growth organisations. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with CRM and marketing automation platforms. Include specific examples of campaigns you've designed and executed, focusing on your strategic thinking and hands-on capabilities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing automation and how it aligns with the company's goals. Mention your ability to integrate diverse data sources and create actionable insights, showcasing your understanding of the role.
Showcase Technical Skills: Emphasise your technical skills in SQL, Velocity scripting, and dynamic content. Provide examples of how you've used these skills to optimise customer journeys and improve campaign performance.
Highlight Leadership Experience: Since this role involves strategic leadership, be sure to highlight any previous leadership roles or projects where you led a team or initiative. Discuss how you championed best practices in marketing operations and drove results.
How to prepare for a job interview at The Portfolio Group
✨Showcase Your Automation Expertise
Be prepared to discuss your experience with CRM and marketing automation platforms in detail. Highlight specific campaigns you've managed, focusing on how you designed customer journeys and optimised workflows.
✨Demonstrate Strategic Thinking
This role requires a strategic mindset. Be ready to share examples of how you've developed and executed multi-channel campaigns, and how your strategies have led to measurable results.
✨Familiarise Yourself with the Company’s Tech Stack
Research the specific CRM and marketing automation tools used by the organisation. Understanding their tech stack will allow you to speak confidently about how you can integrate and enhance their systems.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Sales, BI, Marketing, and IT, think of examples where you've successfully collaborated across teams. Emphasise your communication skills and ability to thrive in fast-paced environments.
