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- Tasks: Lead content strategy and manage a team for Asian markets.
- Company: Join Legend, a dynamic company revolutionising iGaming and personal finance across 18 countries.
- Benefits: Enjoy flexible working, health insurance, 20 days leave plus extra for your birthday, and a sabbatical.
- Why this job: Be part of a fast-paced team that values growth, creativity, and diverse perspectives.
- Qualifications: 3+ years in content management, strong SEO knowledge, and proven leadership skills required.
- Other info: Legend promotes inclusivity and supports applicants with diverse backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role: We are seeking an experienced Content Manager to join our team. This role will focus on driving content strategy and team leadership across our high-value English-speaking Asian markets, specifically India, Philippines, Malaysia, and Singapore. The successful candidate will be responsible for building and managing a team of regional content specialists while ensuring the highest quality of content delivery across all platforms.
Your Impact:
- Develop & Execute Content Strategies – Craft and implement content strategies tailored to target markets.
- Team Leadership – Recruit, train, and manage a team of regional content specialists to drive engagement and growth.
- SEO & Content Optimisation – Ensure all content adheres to SEO best practices and company style guidelines.
- Collaboration & Market Research – Work closely with SEO teams to identify growth opportunities and create seasonal content plans.
- Performance Monitoring – Track content performance metrics and adjust strategies accordingly.
- Market Awareness – Stay updated on regional gaming regulations and industry trends.
- Content Ownership – Act as the primary point of contact for content-related matters in assigned markets.
What You’ll Bring:
- 3+ years of content management experience, preferably in iGaming or related industries.
- A proven track record of team leadership and development.
- Strong understanding of SEO principles and content optimization.
- Experience with content management systems and SEO tools.
- Excellent project management and organizational skills.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
- 3rd: Take home task - you will be given 3 days to complete the task
- 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
Why Legend?
- Health insurance.
- 20 days annual leave allowance and two extra days to celebrate your birthday and a life event day.
- Flexible working to suit you "work your way".
- Annual discretionary bonus linked to business and personal performance.
- Long-term incentive plan to share in the growth of our business.
- Individual learning and development budget.
- Recharge your batteries between Christmas & New Year (our offices are closed).
- Paid sabbatical when you hit milestones.
- Companywide social events.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we’ll do all we can to support you.
Content Manager (Asian Markets) employer: Legend Corp
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager (Asian Markets)
✨Tip Number 1
Familiarise yourself with the iGaming and sports betting landscape in the Asian markets, especially India, Philippines, Malaysia, and Singapore. Understanding regional trends and regulations will not only help you in interviews but also demonstrate your commitment to the role.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed content teams in the past. Be ready to discuss specific strategies you've implemented that led to measurable growth or engagement.
✨Tip Number 3
Brush up on your SEO knowledge and be prepared to discuss how you've applied SEO best practices in your previous roles. Highlight any tools or systems you’ve used to optimise content and track performance metrics.
✨Tip Number 4
During the interview process, engage with your interviewers by asking insightful questions about their current content strategies and challenges. This shows your proactive approach and genuine interest in contributing to their success.
We think you need these skills to ace Content Manager (Asian Markets)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Content Manager for Asian Markets. Familiarise yourself with the specific requirements mentioned in the job description, such as content strategy development and team leadership.
Tailor Your CV: Customise your CV to highlight relevant experience in content management, particularly in iGaming or related industries. Emphasise your leadership skills and any successful projects that demonstrate your ability to drive engagement and growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content management and your understanding of the Asian markets. Mention specific examples of how you've successfully implemented content strategies and led teams in the past.
Showcase SEO Knowledge: Since the role requires a strong understanding of SEO principles, include examples of how you've optimised content for search engines in your previous roles. This will demonstrate your capability to meet the company's content optimisation needs.
How to prepare for a job interview at Legend Corp
✨Understand the Company Culture
Before your interview, take some time to research Legend's company culture and values. Familiarise yourself with their mission to build better experiences and how they operate in the iGaming and sports betting sectors. This will help you align your answers with what they value.
✨Showcase Your Content Strategy Skills
Be prepared to discuss specific examples of content strategies you've developed in the past. Highlight your experience in tailoring content for different markets, especially in the Asian context, and how you’ve successfully driven engagement and growth through these strategies.
✨Demonstrate Team Leadership Experience
Since the role involves managing a team of regional content specialists, be ready to share your leadership style and experiences. Discuss how you've recruited, trained, and motivated teams in previous roles, and provide examples of how you’ve fostered collaboration and growth.
✨Prepare for SEO Discussions
Given the importance of SEO in this role, brush up on your knowledge of SEO best practices and tools. Be ready to discuss how you’ve implemented SEO strategies in your content management work and how you measure content performance metrics to optimise future content.
