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- Tasks: Lead digital and social marketing strategies for luxury automotive events.
- Company: Join a prestigious company renowned for luxury automotive and lifestyle events.
- Benefits: Enjoy a 4-day work week, competitive salary, and a dynamic work environment.
- Why this job: Be part of an exciting team in a fast-paced industry with high standards.
- Qualifications: 5+ years in marketing, strong digital skills, and a passion for luxury brands.
- Other info: On-site role in Berkshire; must be available Monday to Thursday.
The predicted salary is between 40000 - 45000 £ per year.
Please Note: This role is a Full-Time, permanent 4 day week role
8am to 6pm (1 hour Lunchbreak) from Monday until Thursday (36 hours) on site in Berkshire based office.
We can only accept applicants who are able to work these hours and days.
Salary £40-45K
Our client enjoys a commanding position within the event industry and is highly renowned for delivering prestigious, luxury automotive and lifestyle events.
The annual calendar now features two very large UK events, in addition to a number of European car tours throughout the year.
As the company grows, they need a team of highly skilled, agile, energetic, and exceptionally motivated individuals to enjoy the journey with them.
It really is an exciting time to join this fast-paced environment, a company that has exacting standards to match the demands of its premium customers and clientele.
If you know you’ll thrive in this environment and being part of this team is exactly where you see yourself, then get in touch, as we’d really love to hear from you.
MARKETING MANAGER RESPONSIBILITIES
This is a new role within the business reporting to the Sales Director, as part of a wider internal Marketing Team.
You will work alongside the Marketing Director to deliver all aspects of the marketing mix to drive the company’s desired strategic objectives and growth targets for the brand.
Alongside the Marketing Director, you will also work with a selection of existing external agencies including creative, PR and media buying.
Your role will encompass the following:
- Manage the annual B2C & B2B CRM programme to drive ticket sales for our April and September events including, the concept and planning through to execution and analysis.
- Develop strategies to enhance the consumer journey through our online and social media touchpoints to maximise exposure and secure ticket purchases.
- Take ownership of the existing event media partnerships to ensure that we are receiving maximum leverage through our annual calendar, achieving our deliverables and exploiting our return on investment.
- Assist the Marketing Director to strengthen the marketing relationships with our automotive & luxury brand sponsors, ensuring that we exceed their expectations as a sponsor partner.
- Work closely with the Marketing Director as a brand guardian ensuring that the consistent voice is maintained in all internal and external communication.
- Alongside the Marketing Director, lead the creation, development and production of all B2C and B2B print & digital assets used to drive interest & awareness in our events.
- Work with our PR agency to drive our desire for a widened annual PR strategy that extends into the luxury & lifestyle sector, alongside automotive.
- Be part of the onsite delivery team at the events.
- Proactively adapt to the ever-changing event landscape, recognising potential and creating opportunities.
The ideal candidate will possess:
Background
- 5+ Years in a broad-based marketing role with a strong bias toward digital & social media.
- An existing Marketing Manager or someone who is looking for the next step in their career.
- Marketing-based degree desirable
- CIM qualification is desirable but not essential.
- Experience working within the automotive and luxury sectors is preferred but not essential.
Skillset
- Strong communication skills and an ability to help lead and motivate a team from within.
- Enthusiastic and ‘hungry’ for success but with a level head.
- Self-motivated but equally a strong team player.
- A ‘hands-on’ approach to a role.
- Process-driven but also a creative thinker; able to clearly articulate ideas and create coherent communications.
- Analytically strong – the role will require ongoing analysis of our activities and their ability to deliver a strong ROI
- Adaptable and responsive to new opportunities.
- Strong copywriting skills and experience in delivering compelling supporting collateral.
- Unwavering attention to detail
Digital & Social Marketing Manager (Luxury Automotive) employer: The Fix Creative Ltd
Contact Detail:
The Fix Creative Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Social Marketing Manager (Luxury Automotive)
✨Tip Number 1
Familiarize yourself with the luxury automotive industry. Research current trends, key players, and successful marketing campaigns within this sector. This knowledge will help you speak confidently about your insights during the interview.
✨Tip Number 2
Showcase your digital and social media expertise by preparing examples of past campaigns you've managed. Be ready to discuss how you drove engagement and ticket sales through innovative strategies.
✨Tip Number 3
Network with professionals in the luxury and automotive sectors. Attend relevant events or join online forums to connect with industry insiders. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Demonstrate your analytical skills by preparing to discuss how you measure the success of marketing initiatives. Be specific about the metrics you use and how they align with ROI, as this is crucial for the role.
We think you need these skills to ace Digital & Social Marketing Manager (Luxury Automotive)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital and social marketing, especially within the luxury automotive sector. Use specific examples that demonstrate your skills and achievements relevant to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury automotive industry and your understanding of the company's values. Mention how your background aligns with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role requires ongoing analysis of marketing activities, include examples in your application that demonstrate your analytical capabilities and how you've used data to drive successful marketing strategies.
Highlight Team Collaboration: Emphasize your ability to work collaboratively with teams and external agencies. Provide examples of past experiences where you successfully led or contributed to team projects, particularly in a fast-paced environment.
How to prepare for a job interview at The Fix Creative Ltd
✨Show Your Passion for Luxury Automotive
Make sure to express your enthusiasm for the luxury automotive sector during the interview. Share any relevant experiences or insights you have about the industry, and demonstrate how your passion aligns with the company's prestigious events.
✨Highlight Your Digital Marketing Expertise
Since this role emphasizes digital and social media marketing, be prepared to discuss specific campaigns you've managed. Provide examples of how you've successfully driven engagement and ticket sales through online platforms.
✨Demonstrate Strong Communication Skills
Effective communication is key in this role. Practice articulating your ideas clearly and confidently. Be ready to discuss how you've led teams or collaborated with external agencies to achieve marketing goals.
✨Prepare for Analytical Questions
The role requires ongoing analysis of marketing activities. Be prepared to discuss how you've measured ROI in past campaigns. Bring examples of metrics you've tracked and how you've used data to inform your strategies.
