Search Engine Optimization Specialist

SEO Specialist

City, London, Hybrid

SEO, Content Optimisation, HREFLANG, Website Migration, Google Search Console, SEMrush, Analytics

SEO Specialist is required to join a leading digital team within global insurance leader. This is a fantastic opportunity to join a forward-thinking organisation that places digital innovation at the heart of its operations. As SEO Specialist, you’ll collaborate with content, development and product teams to enhance organic search performance across a large estate of multilingual websites.

Key Responsibilities:

• Deliver technical and on-page SEO updates via a proprietary CMS.

• Implement and maintain a cohesive international SEO strategy with a focus on regional localisation.

• Collaborate with marketing and content teams to produce SEO-optimised, user-centric content.

• Conduct keyword, topic, competitor, and user intent research to inform content development.

• Carry out site audits and deliver actionable insights to improve organic visibility.

• Monitor SEO KPIs including rankings, traffic, click types, and leads, presenting reports in a clear, engaging format.

• Drive test-and-learn initiatives, measuring and scaling successful SEO experiments.

• Support website migrations and ensure SEO continuity across changes.

• Contribute to process documentation, knowledge sharing, and SEO tooling within the wider team.

Key Requirements:

• Minimum 2 years\’ experience in an SEO role, ideally in a global or multi-language context.

• Deep understanding of search engine behaviour and modern algorithmic updates (e.g. E-E-A-T, Helpful Content).

• Proficiency in tools like Google Search Console, SEMrush, Google Analytics, Excel/Google Sheets.

• Comfortable handling large data sets and identifying performance trends.

• Strong communicator able to collaborate across functions and cultures.

• Experience in B2B or financial services sectors is advantageous.

• Bonus points for knowledge of AI tools, APIs, or Python scripting for automation and analysis.

Join a company that values curiosity, collaboration, and continuous learning. You\’ll be part of a diverse, driven team with a clear vision, access to cutting-edge tools, and opportunities to grow professionally.