Regional Sales Manager (Scotland)

Now Hiring: Regional Sales Manager | Free Trade | Field-Based (Scotland or North England preferred)

We’re looking for a dynamic Regional Sales Manager to lead a high-performing field sales team within the Free Trade channel. This is a fantastic opportunity for a commercially minded leader with a passion for people development and a track record in driving regional growth.

The Role

Reporting to the Head of Sales, your mission will be to lead, coach, and inspire a team to deliver growth across volume, margin, and value — all aligned to a clear commercial strategy.

Key Responsibilities

• Own and drive performance across your regional P&L
• Lead from the front with structured coaching, regular field days, and 1-2-1 development
• Grow OBV while ensuring account retention and new business targets are consistently achieved
• Build capability within your team, empowering them to succeed and grow
• Communicate and activate strategy at a local level
• Ensure flawless execution of brand plans across your territory
• Foster a culture of clarity, trust, and accountability

Role Scope

• Team leadership: 9 direct reports
• Budget: Indirect impact on wider Free Trade commercial performance

Stakeholder Relationships

You’ll work closely with internal sales leadership as well as key regional customers.

✅ About You

• Proven experience in a field-based sales leadership role (ideally within FMCG or drinks)
• Strong commercial acumen and confident managing a P&L
• Exceptional communicator with natural coaching and leadership skills
• Comfortable balancing short-term targets with long-term team and business growth
• Proficient in MS Office (Word, Excel, PowerPoint)

Whether you\’re already managing a regional team or you\’re ready to step up, this is a brilliant opportunity to make a measurable impact in a thriving, ambitious environment.

Interested? Message me directly for more info or apply today!

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