Senior Social Brand Manager - CPD

Senior Social Brand Manager

A DAY IN THE LIFE

Campaigns & Content

• Support marketing team with talent management for local campaign shoots
• Own social activation & content strategy in line with brand calendar
• Invent the big social idea & hook as part of the wider campaign and media plan
• Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
• Create content for advocacy/social-only campaigns & boost best content on paid media

Social Commerce

• Build a bold social commerce strategy on TikTok Shop, identifying top social sellers and aligning activation with key calendar moments driven by NPD and social gems
• Responsible for Amazon Prime Day plans and activation – selecting key influencers, products, and messaging in collaboration with the e.com activation team

Boosting Trend-Led Content

• Own reactive media pot to boost trend-led content

Relationships

• Manage relationships with talent & agents used in paid campaigns
• Identify the right talent – creation of brand tribes & tracking influencer performance in Tracker for paid campaigns

Paid Performance Reporting

• Drive social share of voice performance and report monthly
• Post-campaign analysis of influencer campaigns via Traackr reporting
• Track & report CPV / CPE & optimize spends

Who You Are

• Skills in influencer marketing, social content creation, social platform expertise, reporting, new formats, and talent management
• Creative eye with attention to detail
• Passion for sharing socially relevant information
• Ability to work and communicate effectively with key stakeholders
• Experience working in fast-paced, demanding environments
• Team player who collaborates and supports the wider team
• Proficient in creating and maintaining an authentic brand voice across social platforms
• Understanding of social media management and analytics tools

What We Offer

Our industry-leading benefits package reflects how much we value our people. Enjoy perks like discounts on brands like YSL, CeraVe, Armani, Kiehl\’s, Garnier, private medical and dental insurance, gym discounts, mental health support, family leave, and fertility leave. We also support your growth with training, leadership programs, and expert talks.

Who We Are

L’Oréal operates in 150 markets worldwide, dedicated to creating beauty that moves the world. As the industry leader with €29 billion in sales, we are committed to inclusivity, sustainability, and making a positive impact globally. Our portfolio includes iconic brands like L’Oréal Paris, Maybelline New York, Garnier, and NYX, among others.

How We Recruit

We are committed to diversity, equity, and inclusion, welcoming candidates of all backgrounds and perspectives. We believe that our differences fuel innovation and creativity, making us stronger and more impactful.

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