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- Tasks: Lead paid social strategies for Google B2B and manage a dynamic team.
- Company: Join GroupM, a leader in media and advertising services.
- Benefits: Enjoy a full-time role with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital media, shaping best practices and driving impactful campaigns.
- Qualifications: Experience in digital media, leadership, and managing large-scale paid social activities required.
- Other info: This is a UK-based role; applicants must have the right to work in the UK.
The predicted salary is between 43200 - 72000 £ per year.
The Paid Social, Senior Account Associate Director is the paid social lead for Google B2B and is responsible for delivering category-defining capabilities and services across paid social activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the paid social channel specifically, and leading a team (including ultimate responsibility for quality of work within this team).
What we need from you:
- Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy.
- Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team.
- Oversee development and creation of paid social best practices in region coordinating with global NA / APAC team to ensure consistency across regions.
- Be the primary contact point between the Media Activation team and regular stakeholders both internal & external for their account(s).
- Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders.
- Develop in-depth knowledge of all paid social platforms and related bid-management platforms, operating as an in-agency expert in your field of specialism.
- Manage and develop vendor relationships within paid social, identifying new platforms, partners & integrations.
- Develop thought leadership pieces & case studies throughout the course of the year.
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams.
- Gain a more strategic understanding of the client’s business and KPIs, keeping up to date with latest industry news.
- Ownership of channel specialism forecasting, brand study and optimisation methodologies.
- Ownership of channel specialism test ideation in partnership with Analytics.
- Motivational Leader, leading by example while encouraging and coaching juniors on the team.
- Provide timely and actionable feedback to the team to aid in their development.
- Continually monitor and watch after Essential satisfaction across client teams.
- Strong and effective communication across all levels; ability to establish and maintain effective relationships.
- Understand when & how to escalate issues to Senior Client Director and senior management.
- Provide awareness and recognition for jobs well done.
- Oversee and ensure the successful onboarding of new Essentials.
- Thoughtfully craft professional development plans for your reports and contribute to the development of training materials.
A Little Bit About You:
- Proven experience at Activation Director level in a Digital Media or Advertising role.
- Proven Project Management, Leadership and People Management Experience.
- Experience with planning and running large-scale paid social activity on Meta, Twitter, and LinkedIn.
- Excellent knowledge of media planning fundamentals.
- Experience of managing paid social vendor relationships.
- Regularly contributes to paid social best practices and campaign processes.
- Experience with Google Analytics (plus certification) desirable.
- Experience with programmatically-bought paid social activity desirable.
- Some experience with paid search, programmatic display & reservation-based buying desirable.
(Please note this is a UK based role and requires individuals to have the right to work in this location.)
Social, Senior Associate Director employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social, Senior Associate Director
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media, especially on platforms like Meta, Twitter, and LinkedIn. Being able to discuss recent developments or case studies during your interview will demonstrate your expertise and passion for the field.
✨Tip Number 2
Network with professionals in the digital media and advertising sectors. Attend industry events or webinars where you can meet potential colleagues or clients, as building relationships can give you an edge when applying for this role.
✨Tip Number 3
Prepare to showcase your leadership skills by thinking of examples where you've successfully managed teams or projects. Highlighting your ability to motivate and develop others will resonate well with the expectations for this senior position.
✨Tip Number 4
Research GroupM's current campaigns and their approach to paid social. Understanding their strategies and being able to suggest improvements or new ideas during your discussions will show that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Social, Senior Associate Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media and advertising, particularly in paid social activities. Emphasise your leadership skills and any project management experience that aligns with the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid social media and how your background makes you a perfect fit for the Senior Associate Director position. Mention specific achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Knowledge: Demonstrate your understanding of the latest trends in paid social media and how they can benefit GroupM. Include insights on platforms like Meta, Twitter, and LinkedIn, and discuss any innovative strategies you've implemented in past roles.
Highlight Team Leadership Experience: Since this role involves leading a team, be sure to include examples of how you've successfully managed and developed teams in previous positions. Discuss your approach to mentoring and providing feedback to junior staff.
How to prepare for a job interview at GroupM
✨Showcase Your Leadership Skills
As a Senior Associate Director, you'll be expected to lead a team. Be prepared to discuss your leadership style and provide examples of how you've motivated and developed your team in previous roles.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in paid social media, especially on platforms like Meta, Twitter, and LinkedIn. Be ready to share insights on how these trends can impact campaign strategies.
✨Prepare for Strategic Discussions
Understand the client's business and KPIs thoroughly. Be prepared to discuss how you would align paid social strategies with their overall marketing goals and demonstrate your strategic thinking.
✨Highlight Your Communication Skills
Effective communication is key in this role. Prepare to discuss how you've built relationships with clients and stakeholders, and provide examples of how you've handled challenging conversations or escalated issues.
