CRM and Content Manager

People at Pret work hard, have fun, learn a lot and really grow. Right now, we’re looking for a passionate CRM and Content Manager to join us.

Pret is an international on-the-go food and drink retailer, founded in 1986, with the idea of bringing quality, fresh food and organic coffee to an uninspiring British industry. Our mission is to bring joy through organic coffee, freshly prepared food and exceptional customer service to millions around the world.

Pret now runs over 500 shops across the UK, France, USA, and Hong Kong, with additional shops run by franchise partners in the UK, US, Dubai, Singapore, India, Canada, Kuwait and several European cities. The business now has a global turnover of ~£1B.

If you’re successful in this application, you will be joining the UK and EU Marketing team to lead our CRM and Digital content execution.

The Role

As the CRM and Digital Content Manager, you will be responsible for supporting the Head of Digital Marketing in developing an integrated multi-channel approach to our owned properties (CRM, SMS, APP and Web) focusing on driving commercial value and creating brand value through your execution.

You will partner with the broader digital team and MarTech product owners in the development and execution of our CRM strategy across marketing and automated journeys and is central in the ongoing development of the CRM platform (Braze) capability.

What will I be doing?

• Ownership of all UK CRM comms for Pret.co.uk and Pret Delivers, including retention and loyalty journeys.
• Help define and analyse Pret UK’s core customer segment, and approach to segmented personalisation.
• Manage UK CMS to ensure website and app content is optimised, taking a holistic customer view of our owned digital ecosystem.
• Methodically monitor and report on channel-specific performance, summarise key insights and recommend actions to improve performance to key stakeholders on a weekly and monthly basis (as relevant).
• Management of all APP and Web content, including the briefing of, and update of digital assets.
• Working in partnership with design and digital marketing team to create clear and consistent comms across channels.

Skills and experience

• Experience in a CRM role in a retail or high growth business as well as D2C eCommerce business.
• A proven track record of success in scaling digital business through cross-channel user acquisition, conversion and retention initiatives.
• Strong with Excel and ability to analyse different digital data sets, comfortable using Google Analytics.
• Experience briefing and supporting with eCom content creation for digital channels.
• Experience using CMS systems to manage website content and changes (Braze).
• Data driven and 100% customer-oriented.
• A creative thinker, who uses data and performance to make decisions and plans for growth.

Pret offers:

• Competitive salary and annual bonus.
• 33 days holiday a year including Bank Holidays.
• Private healthcare.
• Life assurance.
• Pret pension scheme.
• Season ticket loan.
• Free lunch and drinks.
• 50% discount in Pret shops worldwide.
• Great reward and recognition events.
• Legendary parties.

At Pret, we embrace a hybrid working model, with our team spending three days a week in the office.

The deadline for applications for this role is Friday 31st January 2025.

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