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For Companies At a Glance
- Tasks: Lead digital campaigns and create engaging content for premium brands across various platforms.
- Company: Join Accor Group, a global leader in hospitality with over 5,500 hotels and 10,000 restaurants.
- Benefits: Enjoy hybrid work, hotel discounts, annual bonuses, and opportunities for personal growth.
- Why this job: Make a positive impact in hospitality while working in a dynamic, international team.
- Qualifications: 3+ years in digital marketing; strong CMS and analytics skills; fluent in English.
- Other info: Fixed-term contract for 1.5 years; embrace a culture of responsible hospitality.
The predicted salary is between 28800 - 43200 £ per year.
Company Description
Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations. With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality. Become a Heartist, and let your heart guide you into a world where life pulses with passion.
Job Description
Are you passionate about digital commerce and online campaigns? Join our team as the eMerchandising & Cross-Channel Campaigns Manager for Premium Brands in Europe & North Africa based in Warsaw on the fixed-term contract for around 1.5 years. You will take ownership of campaign activation and content creation to deliver engaging onsite experiences and drive conversion across multiple geographies.
What will you do?
- Define the strategy and manage the onsite animation for Premium Brands across desktop, mobile and App platforms, including landing pages and offer pages.
- Lead and coordinate 360° campaigns with internal stakeholders, ensuring full-funnel alignment with business goals and brand briefs.
- Ensure quality, relevancy and attractiveness of web content to enhance user experience and engagement.
- Monitor campaign performance and continuously improve KPIs such as traffic, conversion rates and revenue through testing and data analysis.
- Oversee content creation processes, including coordinating with agencies and copywriters to align with customer segmentation strategies and brand guidelines.
Qualifications
Our ideal profile would be:
- Minimum of 3 years of experience in Digital Marketing, E-Commerce or Content/ Webshop Management.
- Academic background in business or digital marketing.
- Strong command of CMS tools (e.g., AEM) and web analytics platforms (e.g., Google Analytics).
- Fluent in English (additional EU language is a plus).
- Proven ability to work in matrixed, international environments with tight deadlines.
- Strong analytical mindset, communication skills, and customer-centric approach.
Additional Information
What's in there for you?
- Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
- Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, and much more!
- Work in a multi-national team.
- Hybrid way of working (3 days in the office + 2 days at home).
- Talent development opportunities.
- Corporate Social Responsibility activities.
- Fixed-term contract for around 1.5 years.
Are you ready to make a difference in the world of social media and hospitality? If you see yourself thriving in this role, apply today and become part of a dynamic and innovative team.
E-Merchandising & Cross-Channel Campaign Manager employer: Accor Hotels
Contact Detail:
Accor Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Merchandising & Cross-Channel Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital commerce and e-merchandising. Understanding current market dynamics will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the hospitality and digital marketing sectors. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Highlight your analytical skills by sharing how you improved KPIs through data analysis and testing.
✨Tip Number 4
Showcase your familiarity with CMS tools and web analytics platforms. Being able to demonstrate your technical skills will set you apart from other candidates.
We think you need these skills to ace E-Merchandising & Cross-Channel Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, e-commerce, and content management. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital commerce and your understanding of the hospitality industry. Mention specific examples of past campaigns you've managed and the results achieved.
Showcase Analytical Skills: In your application, emphasise your analytical mindset by providing examples of how you've used data analysis to improve campaign performance. Mention any tools you are proficient in, like Google Analytics.
Highlight Team Collaboration: Since the role involves working with internal stakeholders, include examples of successful collaborations in your application. This will show your ability to thrive in matrixed environments and meet tight deadlines.
How to prepare for a job interview at Accor Hotels
✨Show Your Passion for Digital Commerce
Make sure to express your enthusiasm for digital marketing and e-commerce during the interview. Share specific examples of campaigns you've worked on and how they drove engagement and conversion, as this role is all about creating impactful online experiences.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data analysis to improve campaign performance in the past. Be ready to talk about specific KPIs you've monitored and how your insights led to actionable changes that enhanced user experience.
✨Familiarise Yourself with CMS and Analytics Tools
Since the role requires a strong command of CMS tools and web analytics platforms, brush up on your knowledge of these systems. Be prepared to discuss your experience with tools like AEM and Google Analytics, and how you've leveraged them in previous roles.
✨Highlight Your Collaborative Experience
This position involves working with various stakeholders, so be ready to share examples of how you've successfully collaborated in a matrixed environment. Discuss any challenges you faced and how you overcame them to achieve campaign goals.
