Brand Director

Brand Director

Manchester Full-Time 43200 - 72000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead brand strategy and marketing for a dynamic lifestyle apparel brand.
  • Company: Join a fast-growing, culture-led lifestyle brand based in Manchester.
  • Benefits: Enjoy a competitive salary and hybrid work options, with 3 days onsite.
  • Why this job: Shape a compelling brand story and drive growth in a creative environment.
  • Qualifications: Proven experience in brand building within fashion or lifestyle sectors required.
  • Other info: Be part of a high-performing team that values creativity and data-driven decisions.

The predicted salary is between 43200 - 72000 Β£ per year.

Join to apply for the Brand Director role at IIRUC SERVICE SA. Zachary Daniels Recruitment is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what's next, they are ready to push boundaries in the apparel space. A new opening has emerged for a Brand Director to lead the charge in shaping and scaling the brand.

This requires a proven Brand Director, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with.

As Brand Director, you'll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You'll lead the brand's voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth.

Key Responsibilities
  • Strategic Ownership: Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions.
  • Omni-channel Focus: Oversee brand delivery across all customer touchpoints - from eCommerce and social to retail and wholesale.
  • Team Leadership: Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability.
  • Commercial Accountability: Ensure marketing activity drives acquisition, engagement, and conversion - supporting revenue targets and brand health.
  • Creative Direction: Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement.
  • Customer Insight: Keep your ear to the ground - use data, customer feedback, and market trends to guide decisions and refine messaging.
  • Collaboration: Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops.
What We're Looking For
  • A Brand Director with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors.
  • Strong understanding of omni-channel strategies and how to tailor messaging across platforms.
  • Background in apparel is essential - you'll understand seasonality, product life cycles and go-to-market planning.
  • Confident leading a brand from both a creative and commercial perspective.
  • Results-driven, innovative and collaborative in style - equally comfortable in the boardroom and the brainstorm.
  • An inspiring team leader with a hands-on attitude.

If you're a proven Brand Director ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we'd love to hear from you.

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Contact Detail:

IIRUC SERVICE SA Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Brand Director

✨Tip Number 1

Network with professionals in the fashion and lifestyle sectors. Attend industry events, webinars, or local meetups in Manchester to connect with potential colleagues or mentors who can provide insights into the brand landscape.

✨Tip Number 2

Stay updated on current trends in the apparel market. Follow relevant blogs, social media accounts, and news outlets to understand what’s resonating with consumers and how brands are adapting their strategies.

✨Tip Number 3

Showcase your leadership skills by engaging in community projects or initiatives related to branding or marketing. This demonstrates your ability to lead and innovate, which is crucial for a Brand Director role.

✨Tip Number 4

Prepare to discuss your previous successes in building and scaling brands during interviews. Have specific examples ready that highlight your strategic thinking and results-driven approach in the fashion or lifestyle sectors.

We think you need these skills to ace Brand Director

Brand Strategy Development
Omni-channel Marketing
Team Leadership
Commercial Acumen
Creative Direction
Data Analysis and Interpretation
Customer Insight Utilisation
Collaboration Across Functions
Seasonality Understanding
Product Life Cycle Management
Go-to-Market Planning
Performance Marketing
Storytelling and Content Creation
Results-Driven Mindset
Inspiring Leadership

Some tips for your application 🫑

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Brand Director position. Tailor your application to highlight your relevant experience in building and scaling brands within the fashion or lifestyle sectors.

Craft a Compelling CV: Your CV should reflect your commercial instincts and leadership skills. Emphasise your achievements in previous roles, particularly those related to brand strategy, team leadership, and omni-channel marketing.

Write a Strong Cover Letter: In your cover letter, convey your passion for the brand and the apparel industry. Discuss how your background aligns with the company's vision and how you can contribute to their growth. Be sure to mention specific examples of your past successes.

Showcase Your Creative Thinking: As a Brand Director, creativity is key. Include examples of innovative campaigns or strategies you've implemented in the past. This will demonstrate your ability to evolve and elevate brand storytelling, which is crucial for this role.

How to prepare for a job interview at IIRUC SERVICE SA

✨Showcase Your Brand Vision

As a Brand Director, it's crucial to articulate your vision for the brand. Prepare to discuss how you would develop and deliver a bold brand strategy that aligns with the company's identity and commercial goals.

✨Demonstrate Omni-channel Expertise

Be ready to explain your understanding of omni-channel strategies. Discuss how you've successfully tailored messaging across various platforms in previous roles, ensuring a cohesive brand experience.

✨Highlight Team Leadership Skills

Since you'll be leading a marketing team, share examples of how you've built and inspired teams in the past. Emphasise your ability to foster creativity and data-driven decision-making within your team.

✨Prepare for Creative Direction Questions

Expect questions about your approach to creative direction. Be prepared to discuss how you've evolved brand storytelling through digital content and campaigns, and how you engage with the community to enhance brand loyalty.

Brand Director
IIRUC SERVICE SA
Location: Manchester
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