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- Tasks: Lead brand strategy and marketing for a dynamic lifestyle apparel brand.
- Company: Join a fast-growing, culture-driven brand based in Manchester.
- Benefits: Enjoy a competitive salary and hybrid work options, with 3 days onsite.
- Why this job: Shape a compelling brand story and drive growth in a creative environment.
- Qualifications: Proven experience in fashion or apparel, with strong commercial instincts.
- Other info: Be part of a high-performing team that values creativity and data-led thinking.
The predicted salary is between 43200 - 72000 £ per year.
Zachary Daniels Recruitment is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what's next, they are ready to push boundaries in the apparel space. A new opening has emerged for a Brand Director to lead the charge in shaping and scaling the brand.
This requires a proven Brand Director, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with.
As Brand Director, you'll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You'll lead the brand's voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth.
Key Responsibilities- Strategic Ownership: Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions.
- Omni-channel Focus: Oversee brand delivery across all customer touchpoints - from eCommerce and social to retail and wholesale.
- Team Leadership: Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability.
- Commercial Accountability: Ensure marketing activity drives acquisition, engagement, and conversion - supporting revenue targets and brand health.
- Creative Direction: Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement.
- Customer Insight: Keep your ear to the ground - use data, customer feedback, and market trends to guide decisions and refine messaging.
- Collaboration: Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops.
What We're Looking For
- A Brand Director with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors.
- Strong understanding of omni-channel strategies and how to tailor messaging across platforms.
- Background in apparel is essential - you'll understand seasonality, product life cycles and go-to-market planning.
- Confident leading a brand from both a creative and commercial perspective.
- Results-driven, innovative and collaborative in style - equally comfortable in the boardroom and the brainstorm.
- An inspiring team leader with a hands-on attitude.
If you're a proven Brand Director ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we'd love to hear from you.
Brand Director employer: IIRUC SERVICE SA
Contact Detail:
IIRUC SERVICE SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network with professionals in the fashion and lifestyle sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the brand landscape.
✨Tip Number 2
Stay updated on current trends in the apparel industry. Follow relevant blogs, podcasts, and social media accounts to understand what’s resonating with consumers and how brands are adapting their strategies.
✨Tip Number 3
Showcase your leadership skills by engaging in community projects or initiatives related to branding or marketing. This not only builds your portfolio but also demonstrates your commitment to driving brand growth.
✨Tip Number 4
Prepare for interviews by developing a clear vision of how you would approach the brand's strategy. Think about specific campaigns or initiatives you could implement that align with their goals and values.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in brand management, particularly within the fashion or lifestyle sectors. Use specific examples that demonstrate your ability to develop and execute successful marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the brand and the industry. Discuss your understanding of omni-channel strategies and how you can contribute to the company's growth. Be sure to mention any relevant achievements that showcase your leadership skills.
Showcase Your Creative Vision: In your application, include examples of past campaigns or projects where you played a key role. Highlight your creative direction and how it led to measurable results, such as increased engagement or revenue growth.
Research the Brand: Familiarise yourself with the brand's identity, values, and current market position. This knowledge will help you tailor your application and demonstrate your genuine interest in the role and the company.
How to prepare for a job interview at IIRUC SERVICE SA
✨Showcase Your Brand Vision
As a Brand Director, it's crucial to articulate your vision for the brand. Prepare to discuss how you would shape and scale the brand's identity, and be ready to share examples of successful strategies you've implemented in the past.
✨Demonstrate Omni-channel Expertise
Highlight your understanding of omni-channel strategies during the interview. Be prepared to discuss how you would ensure consistent messaging across various platforms, from eCommerce to retail, and provide examples of how you've successfully managed this in previous roles.
✨Emphasise Team Leadership Skills
Since you'll be leading a marketing team, it's important to convey your leadership style. Share experiences where you've built and inspired teams, fostering creativity and accountability, and discuss how you plan to champion these values in your new role.
✨Prepare for Data-Driven Discussions
Given the emphasis on commercial accountability, be ready to discuss how you use data and customer insights to inform your marketing decisions. Bring examples of how you've leveraged analytics to drive engagement and conversion in past campaigns.
