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For Companies At a Glance
- Tasks: Lead marketing strategies for Ready-to-Drink brands, focusing on innovation and consumer engagement.
- Company: Join a dynamic team that celebrates creativity and diversity in building iconic global brands.
- Benefits: Enjoy flexible working options and a supportive, inclusive culture that values your contributions.
- Why this job: Shape the future of RTD brands while driving cultural relevance and commercial growth in a vibrant industry.
- Qualifications: 10+ years in marketing within RTD, alcohol, or FMCG sectors with strong leadership and P&L management skills.
- Other info: Opportunity to influence brand evolution and engage in transformative marketing initiatives.
The predicted salary is between 43200 - 72000 £ per year.
About the Function: Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. We’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
About the role: We are entering a new era for Ready-to-Drink (RTD) brands—one that demands pace, creativity, precision, and performance. To lead this transformation, we are excited to introduce the role of Head of Marketing – RTD Brands. This is a rare opportunity for a bold marketing leader to shape and deliver the future of our RTD portfolio in Great Britain. The role focuses on building cultural relevance, consumer recruitment, and commercial growth in a dynamic and high-potential alcohol category. You’ll oversee category strategy, brand building, innovation, and execution, collaborating across local, regional, and global teams. The successful candidate will influence brand development and category evolution.
Role Responsibilities:
- Category & Brand Strategy: Lead the development of insight-led RTD category and brand strategies that incorporate brand building, innovation, RGM, and commercial execution. Ensure strategic clarity and excellence across the marketing mix with a focus on consumer needs and commercial results.
- Global & Regional Collaboration: Work closely with Global Brand Teams and European RTD teams to align brand ambitions with media and promotional investments. Reflect local consumer needs and recruitment goals in global and regional plans.
- Innovation & Pipeline Development: Partner with innovation leads and regional teams to define a forward-looking innovation strategy that promotes long-term growth. Manage an agile pipeline that balances scale, speed, and experimentation to succeed in a changing market.
- Consumer & Shopper-Centric Leadership: Collaborate with consumer and shopper planning teams to embed customer-centricity into decision-making. Lead efforts on consumer behavior insights, cultural relevance, and shopper activation strategies.
- Commercial & P&L Ownership: Support ownership and management of the shadow P&L for RTD brands in GB. Monitor performance, respond to market shifts, and partner with commercial teams to achieve growth and profitability.
- Transformation Initiatives: Redefine media models to drive impulse purchases through in-store media, weather triggers, and digital targeting. Expand presence in lifestyle spaces like festivals and on-trade environments. Deepen cultural engagement through music, fashion, and grassroots experiences. Lead pack architecture strategies for seasonal and culturally relevant packaging. Enhance shopper marketing capabilities using convenience and retail solutions.
Experience / skills required:
- 10+ years in RTD, alcohol, FMCG, or related fast-paced consumer categories.
- Strong leadership skills in cross-functional environments and P&L management.
- Entrepreneurial mindset with a focus on innovation and disruption.
- Passion for coaching and developing high-performing teams.
- Bold strategic thinking and category transformation experience.
Flexible Working Statement: We support flexible working—discuss your needs to help manage your wellbeing and priorities. Our purpose is to celebrate life, everywhere. We foster an inclusive culture where everyone feels valued and can belong, celebrating diversity in all forms. Join us to help shape the next generation of celebrations worldwide. If you require a reasonable adjustment, please mention this when applying.
Head of Marketing - RTD employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - RTD
✨Tip Number 1
Familiarise yourself with the latest trends in the Ready-to-Drink (RTD) market. Understanding current consumer behaviours and preferences will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the RTD and FMCG sectors. Attend industry events or webinars to connect with key players, which can provide insights and potentially lead to referrals for the Head of Marketing position.
✨Tip Number 3
Showcase your leadership experience by preparing examples of how you've successfully led cross-functional teams in previous roles. This will highlight your ability to collaborate effectively, a key requirement for this position.
✨Tip Number 4
Research StudySmarter's values and culture. Tailor your conversations to reflect how your personal values align with ours, especially regarding diversity and inclusion, as this is a significant aspect of our workplace.
We think you need these skills to ace Head of Marketing - RTD
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Head of Marketing - RTD position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV showcases relevant experience in RTD, alcohol, or FMCG sectors. Highlight leadership roles, P&L management, and any innovative marketing strategies you've implemented. Use quantifiable achievements to demonstrate your impact.
Write a Strong Cover Letter: Your cover letter should reflect your passion for marketing and your understanding of the RTD category. Discuss your entrepreneurial mindset and how you can contribute to the company's goals. Make it personal and engaging to stand out.
Showcase Cultural Relevance: In your application, emphasise your ability to connect with diverse consumer groups and your experience in creating culturally relevant marketing strategies. This is crucial for the role, so provide specific examples of past successes.
How to prepare for a job interview at Diageo
✨Showcase Your Strategic Thinking
As the Head of Marketing for RTD brands, you'll need to demonstrate your ability to develop insight-led strategies. Prepare examples of how you've successfully led brand strategies in the past, focusing on consumer needs and commercial results.
✨Highlight Cross-Functional Collaboration
This role requires working closely with global and regional teams. Be ready to discuss your experience in collaborating across different functions and how you’ve aligned brand ambitions with media and promotional investments.
✨Demonstrate Innovation Mindset
Innovation is key in this fast-paced market. Share specific instances where you've driven innovation within a brand or category, and how you managed an agile pipeline to adapt to market changes.
✨Emphasise Consumer-Centric Leadership
The role focuses on consumer behaviour insights and shopper activation strategies. Prepare to talk about how you've embedded customer-centricity into decision-making processes and the impact it had on brand performance.
