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For Companies At a Glance
- Tasks: Manage and optimise email and multi-channel campaigns to boost performance.
- Company: Join a dynamic CRM team focused on maximising customer satisfaction and value.
- Benefits: Enjoy flexible working options and opportunities for personal growth.
- Why this job: Be part of a collaborative culture that values innovation and creativity.
- Qualifications: Looking for logical problem solvers with a passion for content creation.
- Other info: Opportunity to learn and contribute to exciting marketing strategies.
The predicted salary is between 30000 - 42000 £ per year.
Our Team
The CRM team is a collaborative group of exceptionally talented marketers. We are responsible for the hundreds of millions of automated post-sign-up messages with our customers via multiple channels with the aim of maximising MVF's value we generate per conversion, helping qualification of our leads and maximising both customer and client satisfaction by keeping them informed of the process they are going through with MVF.
The Role
As an Email Marketing Executive, you are accountable for the performance of your allocated markets and campaigns in the CRM team. This includes financial performance (short term and lifetime) vs targets, whilst ensuring you are working effectively with your relevant cross-functional segments of MVF to ensure we are maximising CRM opportunities and supporting MVF's key strategies. The strategies you decide upon for commercial success in your allocated markets should be well thought through, iterated upon, delivered and communicated to align with team-wide strategies. You should also exhibit behaviours and skills that are continuously improved against MVF values! Collaboration across the team and with stakeholders is hugely important and should help the whole team to improve against its goals.
Responsibilities:
- Delivery, optimisation and scheduling of multi-channel (mostly email, but also SMS and Web Push) campaigns to optimise your gross profit contribution to MVF's targets
- Prioritisation of your own time and tasks to deliver effectively against the most important team initiatives
- Contribution towards improving our team delivery processes to ensure we are becoming more effective
- Content and user experiences that you create are relevant, personalised to your audience and constantly improved to a standard you can be proud of
- Exciting testing and innovation upon content and user experiences to constantly improve campaign performance
- Analysis and data-driven decision making to create your own commercial strategies for each audience that will deliver performance against targets and client budgets
- Excellent collaboration with the entire CRM team and other teams in MVF
- Finding opportunities through learning about your audience, the industry and the CRM marketing landscape so you can deliver new and innovative solutions
- Personal contribution towards coming up with and delivering on the team's roadmap and key initiatives
What Success Looks Like:
You’ll make a positive difference towards the company vision and commercial goals. You will deliver excellently and consistently against responsibilities above within the CRM executive role and the role above. You’ll enjoy your work and approach it with the right attitude, aligning yourself with the MVF values.
Our Ideal MVFer:
Logical problem solver
Commercially savvy and able to define and prioritise high-value tasks effectively
Is passionate about delivering world-class content, both through visual design and copywriting.
Creates unique and engaging UX journeys for our users to follow
Seeks to learn every day and helps to improve the team and the company
Understands the importance of data-driven decisions and uses these to improve commercial performance.
Email Marketing Executive employer: MVF
Contact Detail:
MVF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and CRM strategies. This will not only help you understand the industry better but also allow you to speak confidently about innovative solutions during your interactions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in past roles. Being able to discuss specific metrics and outcomes will demonstrate your ability to contribute to our commercial strategies.
✨Tip Number 3
Engage with our current campaigns and content. By understanding what we currently do, you can bring fresh ideas to the table and show how you can enhance our existing processes and user experiences.
✨Tip Number 4
Network with professionals in the email marketing field. Attend webinars or join relevant online communities to gain insights and make connections that could be beneficial for your role at StudySmarter.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and CRM. Focus on your achievements in previous roles, especially those related to campaign performance and data-driven decision making.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the responsibilities outlined in the job description. Mention specific examples of successful campaigns you've managed or contributed to.
Showcase Your Analytical Skills: Since the role requires data-driven decision making, include examples of how you've used analytics to improve campaign performance. Highlight any tools or software you are proficient in that relate to data analysis.
Demonstrate Collaboration Experience: Emphasise your ability to work collaboratively with cross-functional teams. Provide examples of how you've successfully partnered with others to achieve common goals, particularly in a marketing context.
How to prepare for a job interview at MVF
✨Showcase Your Analytical Skills
As an Email Marketing Executive, you'll need to demonstrate your ability to analyse data and make data-driven decisions. Be prepared to discuss specific examples of how you've used analytics to improve campaign performance in the past.
✨Highlight Collaboration Experience
Collaboration is key in this role. Share experiences where you've worked effectively with cross-functional teams. Discuss how you communicated strategies and aligned goals to achieve success together.
✨Demonstrate Creativity in Campaigns
The role requires innovative thinking for content and user experiences. Bring examples of past campaigns where you introduced exciting testing or innovative solutions that led to improved results.
✨Align with Company Values
Familiarise yourself with MVF's values and be ready to explain how your personal values align with theirs. Show enthusiasm for contributing positively to the company vision and how you embody these values in your work.
