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For Companies At a Glance
- Tasks: Lead the go-to-market strategy for a new stocks trading platform.
- Company: Join Crypto.com, a leader in bridging traditional finance and digital assets.
- Benefits: Enjoy flexible work options, competitive pay, and a vibrant team culture.
- Why this job: Shape how the next generation engages with traditional markets and make an impact.
- Qualifications: 3-5 years in product marketing, ideally with stocks/equities experience.
- Other info: Opportunity to work in a fast-paced, innovative environment with a focus on user needs.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors. We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities
- Strategy & Positioning - Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem. Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs. Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC. Work closely with product managers and growth to align product direction with market insights and user behavior.
- Launch Execution - Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.). Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact. Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
- Customer Insights & Market Intelligence - Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap. Track and analyze competitors and emerging fintech trends to stay competitive. Feed insights directly into product, growth, and creative strategy.
- Growth & Retention - Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education. Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and ongoing adoption across sports and crypto ecosystems. Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior. Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
- Performance & Reporting - Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration. Share insights regularly with product, data, and leadership teams to guide growth priorities.
Requirements
- 3-to-5 years of experience in product marketing: ideally stocks/equities background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments.
- Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Product Growth Hacker: TradFi - Stocks/Equities employer: P2P
Contact Detail:
P2P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: TradFi - Stocks/Equities
✨Tip Number 1
Familiarise yourself with the latest trends in both traditional finance and crypto markets. Understanding how these two sectors intersect will help you speak confidently about the product and its positioning during interviews.
✨Tip Number 2
Network with professionals in the fintech and equities space. Attend relevant webinars, conferences, or local meetups to build connections that could provide insights into the industry and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific growth strategies you've implemented in previous roles. Be ready to share metrics and outcomes that demonstrate your ability to drive user acquisition and retention effectively.
✨Tip Number 4
Showcase your analytical skills by discussing tools you've used for performance tracking and campaign analysis. Being able to articulate how you've leveraged data to inform decisions will set you apart from other candidates.
We think you need these skills to ace Product Growth Hacker: TradFi - Stocks/Equities
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Growth Hacker position. Tailor your application to highlight relevant experiences in product marketing, particularly in stocks and equities.
Craft a Compelling CV: Your CV should clearly showcase your experience in launching and scaling B2C products. Highlight specific achievements that demonstrate your ability to drive user acquisition and retention, especially in fast-paced environments.
Write a Tailored Cover Letter: In your cover letter, express your passion for bridging traditional finance with digital assets. Discuss how your skills in communication and copywriting can simplify complex ideas and resonate with target audiences.
Showcase Analytical Skills: Emphasise your analytical mindset by mentioning any experience with marketing analytics tools like GA4 or Mixpanel. Provide examples of how you've used data to inform strategy and improve campaign performance.
How to prepare for a job interview at P2P
✨Understand the Product Landscape
Familiarise yourself with both traditional finance and crypto markets. Be prepared to discuss how you can bridge the gap between these two worlds, especially in terms of user experience and product positioning.
✨Showcase Your Analytical Skills
Highlight your experience with marketing analytics tools like GA4 or Mixpanel. Be ready to provide examples of how you've used data to inform product decisions or marketing strategies in previous roles.
✨Demonstrate Cross-Functional Collaboration
Prepare to discuss instances where you've worked closely with product managers, growth teams, or other departments. Emphasise your ability to align different teams towards a common goal, particularly in fast-paced environments.
✨Craft Compelling Messaging
Think about how you would differentiate the new equities trading platform. Be ready to share ideas on messaging that resonates with various user personas, such as crypto-first investors or traditional retail traders.
