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- Tasks: Manage digital marketing budgets and optimise mobile user acquisition campaigns.
- Company: Join a top-rated trading platform expanding globally with award-winning technology.
- Benefits: Enjoy competitive salary, 25 days leave, private medical insurance, and global exposure.
- Why this job: Be part of a dynamic team driving innovation in the digital assets space.
- Qualifications: 2+ years in mobile user acquisition and proficiency in Google Ads required.
- Other info: Collaborate with creative teams and gain valuable industry experience.
The predicted salary is between 36000 - 60000 £ per year.
We are a leading trading platform that is ambitiously expanding worldwide. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always seeking talented individuals to join our growing team. With double-digit year-on-year growth and offices across the UK, Europe, and Australia, we are one of Europe’s fastest-growing trading platforms. We focus on putting clients first, empowering them to make better trading decisions with intuitive technology, in-depth education, and dedicated support.
We are seeking a highly skilled, experienced, and motivated User Acquisition Specialist to join our Growth team. You will collaborate closely with departments such as Marketing Analytics, Creative, Content, and Product.
Responsibilities:- Manage significant digital marketing budgets across Google UAC campaigns for Android and iOS
- Help define strategy within the specified channel and areas of responsibility
- Onboard and test new acquisition channels across mobile
- Provide clear, concise, and actionable performance marketing reports to senior management and stakeholders
- Contribute to optimizing the conversion funnel to improve ROI
- Work closely with creative teams with a test-and-learn approach to drive creative excellence
- Manage relationships with partners
- At least 2 years of experience in mobile user acquisition
- High proficiency in Google Ads (UAC)
- Data-driven with the ability to work autonomously towards high-level goals
- In-depth knowledge of attribution models across mobile and web
- Strong analytical and reporting skills
- Excellent communication and collaboration skills
- Competitive Salary
- 25 days annual leave
- Private Medical Insurance
- Insurance for you and your family after probation
- Death In Service
- Employee Assistance Program (EAP)
- Season Ticket Loan after probation
- Cycle to Work after probation
- Global exposure
Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values talent, initiative, and creativity. Work alongside industry-leading professionals.
User Acquisition Specialist - Mobile App Campaigns (Google) employer: capital.com
Contact Detail:
capital.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Specialist - Mobile App Campaigns (Google)
✨Tip Number 1
Familiarise yourself with the latest trends in mobile user acquisition, especially focusing on Google Ads UAC. Understanding the nuances of successful campaigns can give you an edge during discussions with our team.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in mobile app campaigns. Engaging with industry experts can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss your previous experiences with data-driven decision-making. Be ready to share specific examples of how you've optimised campaigns and improved ROI, as this will resonate well with our focus on performance.
✨Tip Number 4
Showcase your collaborative skills by thinking of ways you can work with creative teams to enhance campaign effectiveness. Highlighting your ability to work cross-functionally will demonstrate that you're a great fit for our Growth team.
We think you need these skills to ace User Acquisition Specialist - Mobile App Campaigns (Google)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mobile user acquisition and Google Ads. Use specific metrics to demonstrate your success in previous roles, such as growth percentages or budget management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and user acquisition. Mention how your skills align with the company's goals and how you can contribute to their growth strategy.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in past campaigns. Highlight any experience with attribution models and performance reporting.
Highlight Collaboration Experience: Emphasise your ability to work collaboratively with different teams, such as marketing analytics and creative departments. Provide examples of successful projects where teamwork was key to achieving results.
How to prepare for a job interview at capital.com
✨Know Your Google Ads Inside Out
Make sure you have a solid understanding of Google Ads, especially UAC. Be prepared to discuss your previous campaigns, the strategies you implemented, and the results you achieved. This will show your expertise and confidence in handling significant digital marketing budgets.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, come ready with examples of how you've used data to drive decisions in past roles. Discuss specific attribution models you've worked with and how they influenced your user acquisition strategies.
✨Demonstrate Collaboration Experience
This position involves working closely with various teams. Share experiences where you've successfully collaborated with creative, content, or analytics teams. Highlight how these collaborations led to improved campaign performance or innovative solutions.
✨Prepare for Performance Marketing Questions
Expect questions about performance marketing metrics and how you optimise conversion funnels. Be ready to explain your approach to reporting and how you communicate insights to stakeholders, as this is crucial for the role.
