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For Companies At a Glance
- Tasks: Create and edit engaging content to boost brand awareness and drive organic traffic.
- Company: Join Airwallex, a leading global payments platform valued at US$6.2 billion.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a passionate team driving innovative marketing strategies in a fast-paced startup.
- Qualifications: 5+ years in SEO content management; strong writing and project management skills required.
- Other info: This role is based in London and offers a chance to impact the fintech industry.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.
About The Team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
What You’ll Do
As a Growth Content Manager at Airwallex, you’ll be responsible for creating and editing high-quality content that builds brand authority, drives awareness and education around our products, and ultimately boosts organic traffic and conversions in EMEA. Your primary focus will be leading content production to fuel SEO growth – ensuring everything you produce is optimised for search, aligned with our brand voice, and genuinely engaging for our audiences. You’ll collaborate closely with the SEO team and cross-functional stakeholders to identify topics, trends, and opportunities that support our business goals.
This role requires strong project management and writing skills, a solid understanding of SEO best practices, and the ability to work both independently and collaboratively. You will also collaborate closely with the regional EMEA marketing team, including content, design, growth and campaigns team members. This role will be part of the Global Marketing team, reporting to the Global Content Director, and will be based in London, UK.
We’re looking for someone who can think strategically and creatively—balancing SEO performance with broader brand storytelling. If you’re a proactive, detail-oriented content marketer with a passion for impactful writing, this could be the perfect opportunity for you.
What You Bring…
- Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets.
- Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach.
- Collaborate with cross-functional teams—including design, product marketing, and regional marketers—to ensure content consistency and impact.
- Manage the editorial calendar and oversee content production timelines.
- Manage a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions.
- Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards.
- Support the publishing and formatting of content within our Content Management System (CMS).
- Leverage AI tools effectively to enhance content creation and efficiency.
- Establish and optimise workflows for content planning, development, and approval.
- Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations).
- Partner closely with the SEO team to grow traffic in line with quarterly goals.
- Ensure all content aligns with the Airwallex brand voice, tone, and editorial style.
- Track and report on content performance to measure impact and guide future strategy.
- Oversee and manage the translation and publishing of growth content for French and Dutch markets.
Skills & Qualifications
- Minimum of 5 years’ experience in SEO content management, with a strong track record of driving organic growth.
- Exceptional writing, editing, and grammar skills, with a keen eye for detail.
- Experience in B2B content marketing, preferably within the finance or fintech sector.
- Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders.
- Hands-on experience using content management systems (CMS) to publish and manage digital content.
- Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics.
- Expertise in SEO content best practices, including Google’s E-E-A-T guidelines.
- Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment.
- Ability to navigate ambiguity, take initiative, and drive projects forward independently.
- Bachelor’s degree.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
Manager, EMEA Growth Content employer: Airwallex
Contact Detail:
Airwallex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, EMEA Growth Content
✨Tip Number 1
Familiarise yourself with Airwallex's brand voice and values. Understanding how they communicate will help you align your content ideas with their messaging, making you a more attractive candidate.
✨Tip Number 2
Stay updated on the latest trends in SEO and content marketing, especially within the fintech sector. Being able to discuss current strategies and tools during interviews will demonstrate your expertise and passion for the role.
✨Tip Number 3
Network with professionals in the fintech and B2B content marketing space. Engaging with industry peers can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 4
Prepare examples of your previous work that showcase your ability to drive organic growth through SEO content strategies. Being ready to discuss specific metrics and outcomes will highlight your effectiveness as a content manager.
We think you need these skills to ace Manager, EMEA Growth Content
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Growth Content Manager position. Tailor your application to highlight how your skills and experiences align with what Airwallex is looking for.
Showcase Your Writing Skills: Since this role requires exceptional writing and editing skills, include samples of your previous work that demonstrate your ability to create engaging and SEO-optimised content. Make sure these samples reflect your best writing style.
Highlight Relevant Experience: Emphasise your experience in SEO content management and B2B content marketing, particularly within the finance or fintech sectors. Use specific examples to illustrate how you've driven organic growth in past roles.
Align with Company Values: Airwallex values diversity and equal opportunity. In your application, express your commitment to these values and how they resonate with your personal beliefs and professional experiences.
How to prepare for a job interview at Airwallex
✨Showcase Your SEO Knowledge
Make sure to highlight your understanding of SEO best practices during the interview. Be prepared to discuss specific strategies you've implemented in the past that have successfully driven organic growth, as this role heavily focuses on SEO-driven content.
✨Demonstrate Project Management Skills
Since the position requires strong project management abilities, come equipped with examples of how you've managed content production timelines and coordinated with multiple stakeholders. This will show your capability to handle the demands of the role.
✨Prepare for Collaboration Questions
Expect questions about your experience working with cross-functional teams. Be ready to share examples of how you've collaborated with design, product marketing, or other departments to create cohesive and impactful content.
✨Emphasise Your Writing Skills
As a Growth Content Manager, exceptional writing and editing skills are crucial. Bring samples of your work that demonstrate your ability to create engaging, high-quality content that balances SEO optimisation with a reader-first approach.
