At a Glance
- Tasks: Support global brand strategy and execute local marketing plans in neuroscience.
- Company: Join Novartis, a leading pharmaceutical company dedicated to improving lives through innovative medicine.
- Benefits: Enjoy competitive salary, flexible working, health insurance, and 25 days annual leave.
- Why this job: Be part of a mission-driven team that values diversity and aims to reimagine medicine.
- Qualifications: Experience in pharmaceutical brand management and a degree in business or life sciences preferred.
- Other info: Hybrid working model with 12 office days per month; must have UK work rights.
The predicted salary is between 36000 - 60000 £ per year.
This role is based in London, UK. Novartis is unable to offer relocation or any visa support for this role: please only apply if this location is accessible for you and you have the right to work in the UK.
As a Brand Manager - Neuroscience, you will support the global team to co-create brand strategy while ensuring excellence in execution locally, maximising current portfolio while paving the way for new indications pipeline.
Major accountabilities:
- Prepares content of Integrated Brand Teams and Launch Teams.
- Responsible for implementation, monitoring and analysis of agreed tactical plans in order to ensure the growth of the brand(s).
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions.
- Executes central marketing activities as well as regional initiated marketing activities.
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
- Collaborate with Marketing and Medical teams to maximize activities: Scout centres, KOLs and OLs by disease within assigned territory.
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Minimum Requirements:
- Significant pharmaceutical brand management experience ideally from within a pharmaceutical company.
- Proven experience leading and implementing tactical marketing initiatives.
- A blend of execution and strategic experience.
- Experience of omnichannel marketing.
- Driven, proactive and ambitious.
- University degree in business or life sciences is preferred.
Commitment to Diversity & Inclusion: We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis? Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us!
You’ll receive: Competitive salary, Sales incentive bonus, Pension scheme, Share purchase scheme, Health insurance, 25 days annual leave, Flexible working arrangements, subsidized dining facilities, Employee recognition scheme, learning and development opportunities.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network.
Skills Desired: Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships.
Brand Manager - Neuroscience employer: Novartis
Contact Detail:
Novartis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Neuroscience
✨Tip Number 1
Familiarise yourself with the latest trends in neuroscience and pharmaceutical marketing. Understanding the nuances of the industry will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the pharmaceutical sector, especially those involved in brand management. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at Novartis.
✨Tip Number 3
Prepare to discuss specific examples of your previous brand management experiences, particularly those that highlight your strategic thinking and execution skills. Tailoring your anecdotes to align with Novartis' mission can make a strong impression.
✨Tip Number 4
Research Novartis' current portfolio and any recent news related to their neuroscience products. Being knowledgeable about their offerings will show your genuine interest in the company and the role you're applying for.
We think you need these skills to ace Brand Manager - Neuroscience
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in pharmaceutical brand management and tactical marketing initiatives. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for neuroscience and your understanding of the pharmaceutical industry. Mention specific examples of how you've successfully executed marketing strategies in previous roles.
Highlight Relevant Skills: Emphasise skills such as cross-functional collaboration, customer orientation, and digital marketing. These are crucial for the Brand Manager role and should be evident in your application.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Novartis
✨Understand the Brand Strategy
Familiarise yourself with Novartis' brand strategy, especially in the neuroscience sector. Be prepared to discuss how you can contribute to co-creating and executing this strategy effectively.
✨Showcase Your Tactical Marketing Experience
Highlight your previous experience in leading and implementing tactical marketing initiatives. Use specific examples to demonstrate your ability to monitor and analyse marketing plans for growth.
✨Emphasise Cross-Functional Collaboration
Discuss your experience working collaboratively with various teams, such as Marketing and Medical. Provide examples of how you've successfully scouted centres or engaged with KOLs to maximise marketing activities.
✨Prepare for Omnichannel Marketing Questions
Since omnichannel marketing is crucial for this role, be ready to explain your approach to integrating different marketing channels. Share any successful campaigns you've led that utilised multiple platforms.