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- Tasks: Lead innovative marketing campaigns for Nature Portfolio journals and drive business growth.
- Company: Join Springer Nature, a global leader in research and education with a rich heritage.
- Benefits: Enjoy a hybrid working model, diverse culture, and opportunities for personal growth.
- Why this job: Be part of a creative team that values storytelling and makes an impact in the scientific community.
- Qualifications: Solid marketing experience, strong digital skills, and a passion for science are essential.
- Other info: Diversity and inclusion are at our core; we welcome all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Organisation: Nature Portfolio
Location: London - Hybrid working model
Closing date: 18th June
About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities.
About the Brand
Nature Portfolio is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
About the Role
Join the B2B Planning Team as a Marketing Manager for the Nature Journals Portfolio! We are seeking a B2B Marketing Manager to drive the growth of our Nature Portfolio journals. In this role, you’ll leverage innovative campaigns and projects to strengthen our presence in existing markets while identifying and nurturing new business opportunities.
Who We’re Looking For?
We need a creative, results-driven marketer with strong digital marketing expertise and an analytical mindset. You excel at developing, adapting, and executing plans that deliver measurable results. Your ability to analyze data and optimize campaigns will be instrumental in propelling our business forward.
The Team:
The Marketing Planning team within Research Marketing is dedicated to delivering effective and efficient tactical marketing programs that drive submissions and revenue. Our goal is to increase conversions, leverage the optimal channel mix for the best ROI, and support and strengthen our brand and product values.
Role responsibilities:
- Creating compelling marketing programs to support the upsell and new business for the Nature Portfolio journals.
- Translating B2B marketing strategies into actionable and measurable marketing plans that drive lead generation from existing and new customers/audiences.
- Working closely with the B2C Planning team to align launch plans and more for Nature New Launches.
- Performance-driven utilization of the marketing channel mix and tactics, with a strong emphasis on automation and data-driven efficiency.
- Target-group-oriented development of content for campaigns and projects.
- Ongoing reporting against revenue and set KPIs including definition of measurements and benchmarks for campaigns & programs and evaluation of performance.
Experience, Skills & Qualifications:
Essential:
- Solid marketing experience including content creation, storytelling and digital marketing, preferably in B2B.
- Proficient in managing marketing campaigns and projects focused on new business development.
- Strong project management skills with a track record of managing multiple assignments simultaneously.
- Comfortable to work to deadlines and within budget with strong analytical skills and high focus on performance and ROI.
- Demonstrated ability to work in a global environment.
- Excellent digital marketing and customer-centric skill set.
- Adaptability based on campaign performance, changing environments, and results monitoring.
- Strong communication and collaboration capabilities with excellent presentation and interpersonal skills.
- Ability to work well in a matrix and cross functional team structure.
- Positive attitude towards and actively driving change with a flexible approach and openness to innovative ideas.
- Bachelor’s degree or equivalent experience in marketing or closely related field.
Desirable:
- STM sector experience or a science background is an advantage.
To apply, you should include:
- A CV
- A cover letter explaining your interest in the post
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive.
Marketing Manager B2B, Nature Portfolio Journals employer: Springer Nature group
Contact Detail:
Springer Nature group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager B2B, Nature Portfolio Journals
✨Tip Number 1
Familiarise yourself with the Nature Portfolio journals and their target audience. Understanding the specific needs and interests of the scientific community will help you tailor your approach and demonstrate your passion for storytelling in science during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those with experience in the STM sector. Attend relevant industry events or webinars to connect with potential colleagues and gain insights into current trends and challenges in the field.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns where your insights led to measurable results, as this aligns with the performance-driven focus of the role.
✨Tip Number 4
Prepare to discuss your experience with digital marketing tools and automation strategies. Highlight any successful campaigns you've managed that utilised these technologies, as they are crucial for optimising marketing efforts in a hybrid working environment.
We think you need these skills to ace Marketing Manager B2B, Nature Portfolio Journals
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B and digital marketing. Use keywords from the job description to demonstrate that you meet the essential criteria.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling in science and how your background aligns with the role. Be specific about your achievements in previous marketing roles and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role emphasises data-driven marketing, include examples of how you've used analytics to optimise campaigns in the past. Mention any tools or methodologies you are familiar with that can contribute to performance measurement.
Highlight Collaboration Experience: The position requires working with various teams. Share experiences where you've successfully collaborated across departments or with different stakeholders to achieve marketing goals, showcasing your communication and interpersonal skills.
How to prepare for a job interview at Springer Nature group
✨Showcase Your Storytelling Skills
As a Marketing Manager B2B, storytelling is key. Prepare examples of how you've crafted compelling narratives in your previous roles, especially in a scientific context. This will demonstrate your ability to connect with the audience and convey complex information effectively.
✨Highlight Your Digital Marketing Expertise
Make sure to discuss your experience with digital marketing strategies. Be ready to share specific campaigns you've managed, focusing on data-driven results and how you optimised them for better performance. This aligns perfectly with the role's emphasis on digital-first approaches.
✨Prepare for Collaborative Scenarios
Given the cross-functional nature of the role, think of examples where you've successfully collaborated with different teams. Highlight your communication skills and how you navigated challenges in a matrix environment, as this will show your adaptability and teamwork capabilities.
✨Demonstrate Analytical Thinking
The role requires a strong analytical mindset. Be prepared to discuss how you've used data to inform your marketing strategies and decisions. Share specific metrics or KPIs you've tracked and how they influenced your campaign outcomes, showcasing your focus on performance and ROI.
