Measurement Associate Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Opendoor: A Leading WPP Media Brand

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities of the Measurement Associate Director at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. That’s why we’ve built OpenDoor for Amazon .

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Every project is an OpenDoor to new possibilities, offering our people opportunities to innovate, learn, thrive, and occasionally fail.

The OpenDoor partnership model is designed to deliver next-level productivity, driven by our industry-leading approach to People, Platforms, and Process. It spans across all WPP agencies and disciplines such as media, business consultancy, communications, brand strategy, tech, and commerce.

We are seeking a talented and enthusiastic individual to join our OpenDoor team as a Measurement Associate Director . This is a full-time position based in London. The role is crucial in supporting WPP\’s mission to ensure consistency, delivery excellence, and top-tier service for Amazon across its diverse businesses including XCM, Prime Video, and RMI.

• Be responsible for translating client briefs to identify appropriate analytics methodologies such as MMM, geo tests, lift studies, and attribution.
• Coordinate teams across multiple locations to ensure consistency and knowledge sharing.
• Develop a deep understanding of marketing objectives to support account teams with KPI frameworks and measurement agendas.
• Enhance analytical capabilities across the agency by introducing new methods, techniques, tools, and systems, managing the process from development to regional rollout.
• Manage and develop a team of 1-3 analysts, ensuring high-quality output and efficient workflow.
• Create clear, robust campaign reviews and insights, demonstrating how to improve effectiveness.
• Understand marketing platform testing and targeting, acting as a consultant in their implementation.
• Translate complex data concepts for stakeholders and contribute to company strategy, promoting data-driven innovation.
• Design and analyze experiments including A/B tests, multi-cell, difference-in-difference, and geo tests.

• Serve as a reliable day-to-day client contact and maintain strong relationships.

• Coordinate with third-party vendors for measurement solutions, including managing contracts and SOWs.

• Manage reporting teams and set automation strategies to incorporate new tools.

• Conduct drivers\’ analyses to identify success indicators and set KPIs.

• Lead target setting and forecasting based on historical data and industry insights.

• Collaborate with planning and activation teams to incorporate learnings into future campaigns.

Skills and Experience

We value our culture and people at WPP Media. Critical for this role are:

• Being Extraordinary by Leading Collectively to Inspire transformational Creativity .
• Creating an Open environment by Balancing People and Client Experiences and Cultivating Trust .
• Leading Optimistically by Championing Growth and Development .

• High numeracy skills with confidence in data interpretation and statistical testing.
• Experience in data science, analytics, or related fields.
• Knowledge of experimentation methods like lift studies and geo tests.

• Strong problem-solving, critical, and creative thinking skills.

• Solid understanding of statistics, hypothesis testing, and distribution theory.

• Excellent communication skills for technical and non-technical audiences.
• Proficiency in SQL, R, and/or Python.
• Excel skills for data analysis and manipulation.

• Awareness of industry trends and advancements.
• Knowledge of measurement methodologies including MMM, research, and attribution.

• Strong commercial acumen and project management skills, including familiarity with tools like Wrike, Jira, or Trello.
• Experience with cloud technologies such as AWS.
• Ability to present data visually engagingly and insightfully.
• Experience in mentorship, empathy, and leadership.

BONUS POINTS

• Degrees in quantitative fields like Statistics, Mathematics, Economics, Engineering, or Computer Science.
• Knowledge of tools like TGI, IPA Touchpoints, BrandWatch, Meltwater, YouGov.
• Experience with visualization tools like Looker, Tableau, PowerBI.
• Experience with digital ad tech and analytics tools.
• Proficiency in European languages.
• Active membership in industry bodies and participation in events.

Life at WPP Media & Benefits

We invest in our employees\’ growth and offer various benefits, including health, retirement, paid time off, discounts, and mental health days. We promote a hybrid work model with about four days in the office per week. Accommodations or flexibility requests should be discussed during interviews.

Note: This is a UK-based role requiring the right to work in the UK.

Read our Privacy Notice for more details. We appreciate all applications; only shortlisted candidates will be contacted.

#LI-Promoted

OpenDoor’s values are built from Amazon’s 16 Leadership Principles and WPP’s core values of Open, Optimistic, and Extraordinary. Our collaboration aims to challenge and build a better future in marketing, tech, media, business, and creativity.

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