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For Companies At a Glance
- Tasks: Manage CRM and digital platforms to enhance supporter engagement and drive revenue.
- Company: Join Nottingham Forest, a renowned football club with a rich history and passionate fanbase.
- Benefits: Enjoy event tickets, gym discounts, free parking, and an Employee Assistance Programme.
- Why this job: Be part of a dynamic team shaping digital experiences for fans and making a real impact.
- Qualifications: Experience in digital marketing, excellent communication skills, and knowledge of GDPR and CRM systems required.
- Other info: This role promotes equality and diversity, welcoming applicants from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
Salary: Please state your expectations within your application
Contract: Full Time, 37.5 hours a week
Location: The City Ground, Nottingham, NG2 5FJ
Working Arrangements: On site
Closing Date For Applications: 3rd February 2025
Nottingham Forest are looking for an individual to manage the club's CRM activity and digital platforms to create a deeper digital relationship with supporters to support revenue goals across the business. They will be the lead across our CRM – creating marketing communications and personalised supporter journeys across multiple digital touchpoints. They will also be responsible for creating digital experiences and gamification opportunities to grow the club's contactable digital audience size.
The Perks of the Job:
- Opportunity to access tickets for events at The City Ground.
- Employee Assistance Programme.
- Access to high street and gym discounts.
- Discount within our Club shop.
- Free on-site parking.
Key Tasks and Responsibilities:
- Maintain and deliver a CRM marketing calendar.
- Develop and manage personalised supporter journeys across email, SMS, and push.
- Manage agencies and vendors across website & app development and data/CRM.
- Oversee development of digital products to ensure the best experience for our fans and generate leads.
- Keep on top of SEO and, where relevant, manage PPC campaigns.
- Work with retail and ticketing to use data in ways that make us more efficient and increase revenue.
- Create a regular cadence of reporting for the senior management team to demonstrate database growth, engagement, and revenue driven through digital.
- Gather insights from our CRM to pull into the wider marketing strategy.
- Work with sponsorship to create and deliver digital experiences for partners.
Skills, Experience and Knowledge:
- Proven experience working in a digital marketing role, ideally within a sports team.
- Excellent written skills and attention-to-detail.
- Understanding of GDPR rules to ensure club compliance.
- Experience using CRM systems.
- Brilliant communicator.
- Experience in managing agencies.
Our Commitment to Equality, Diversity & Inclusion
Nottingham Forest Football Club is an equal opportunities employer and welcomes applications from all suitably qualified persons, regardless of age, disability, gender, gender reassignment, marital/civil partnership status, pregnancy/maternity leave, race, religion/belief, sexual orientation, or any other legally protected characteristic. Nottingham Forest Football Club is a signatory of the FA's Football Leadership Diversity Code. We are committed to developing policies to promote equal opportunities and diversity within our workforce. To monitor our progress against these commitments, we require all applicants to provide accurate diversity data during the application process.
Our Commitment to Safeguarding
As part of the Club's commitment to safeguarding, the successful applicant may be required to undergo a Disclosure Barring Service (“DBS”) check or an enhanced DBS check. The results of a DBS check will be considered on an individual basis, and the Club will act in a proportionate manner when deciding whether or not to proceed with the appointment. An FA Enhanced DBS disclosure is required for all relevant new appointments to the Club. Individuals will be asked to declare any convictions, cautions, reprimands, warnings, or bind-overs that may have been incurred. The Club reserves the right to carry out risk assessments where content has been disclosed on a DBS disclosure if it feels that it is relevant to the job requirements. Failure to satisfy the Club and the PL's safeguarding requirements may lead to the job offer being withdrawn or, if they have already started employment, summary termination of the employment.
Contact Detail:
Nottingham Forest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Digital Manager
✨Tip Number 1
Familiarise yourself with Nottingham Forest's current CRM strategies and digital platforms. Understanding their existing processes will help you identify areas for improvement and demonstrate your proactive approach during interviews.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience with CRM systems. Engaging with others in the field can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and CRM technologies. Being knowledgeable about new tools and techniques will show that you are committed to continuous learning and can bring fresh ideas to the role.
✨Tip Number 4
Prepare specific examples of how you've successfully managed CRM campaigns or digital projects in the past. Highlighting measurable outcomes will help illustrate your capabilities and align your experience with the club's revenue goals.
We think you need these skills to ace CRM and Digital Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and CRM systems. Emphasise any previous roles within sports teams or similar environments to demonstrate your understanding of the industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of Nottingham Forest's brand. Discuss how your skills can help enhance supporter engagement and drive revenue through digital platforms.
Showcase Your Skills: In your application, provide specific examples of your experience with managing digital campaigns, personalising customer journeys, and using data analytics to inform marketing strategies. This will help illustrate your capabilities.
State Your Salary Expectations: Be clear and realistic about your salary expectations in your application. Research typical salaries for similar roles in the industry to ensure your expectations align with market standards.
How to prepare for a job interview at Nottingham Forest
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your previous experience in digital marketing, especially within a sports context. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to handle the responsibilities of the role.
✨Understand CRM Systems Thoroughly
Since the role involves managing CRM activities, it's crucial to have a solid understanding of various CRM systems. Be ready to explain how you've used these systems in the past to create personalised supporter journeys and improve engagement.
✨Prepare for Questions on GDPR Compliance
Given the importance of GDPR in managing supporter data, be prepared to discuss your knowledge of these regulations. You might be asked how you would ensure compliance while still achieving marketing goals, so think through your answers in advance.
✨Demonstrate Strong Communication Skills
As a brilliant communicator, you should be able to convey your ideas clearly and effectively. Practice articulating your thoughts on how you would manage relationships with agencies and vendors, as well as how you would report insights to senior management.
