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- Tasks: Lead impactful email campaigns that drive engagement and conversions.
- Company: Join Autoserve Ltd., a top fleet management company with a customer-centric approach.
- Benefits: Enjoy exclusive automotive discounts, profit share, and 28 days of leave plus bank holidays.
- Why this job: Be part of a dynamic team, enhancing digital marketing strategies while working creatively.
- Qualifications: Experience in email marketing, especially with Mailchimp, and strong analytical skills required.
- Other info: Opportunity to thrive in a hybrid or remote work environment.
The predicted salary is between 25000 - 30000 £ per year.
Job Title: Email Marketing Specialist
Location: Halesowen, On site
Hours: 09:00 – 17:00
Salary: £25k – £30k
Benefits: Exclusive automotive discounts, profit share, extra holidays based on length of service, 28 days of leave plus bank holidays
About Autoserve Ltd.
Autoserve Ltd. is a leading fleet management company, providing businesses with access to a comprehensive UK-wide garage network and a suite of vehicle management solutions. We pride ourselves on offering exceptional service, innovative products, and a customer-centric approach that supports businesses in keeping their fleets moving efficiently.
The Role
As an Email Marketing Specialist , you will take the lead in crafting and executing impactful email campaigns that drive engagement and conversions. Your expertise in platforms like Mailchimp will be instrumental in enhancing our digital marketing strategy, with a strong focus on performance and ROI.
Key Responsibilities
- Develop and manage targeted email marketing campaigns using Mailchimp to achieve business objectives.
- Segment customer data to create personalised and impactful email journeys.
- Monitor, analyse, and report on campaign performance to optimise for improved engagement and conversion rates.
- Collaborate with the creative and content teams to deliver on-brand messaging and visuals.
- Work closely with the digital marketing team to align email campaigns with broader marketing initiatives.
- Stay updated on the latest trends and best practices in email marketing to ensure campaigns remain innovative and effective.
What We’re Looking For
- Proven experience in email marketing, with expertise in platforms like Mailchimp.
- Strong analytical skills and the ability to use data to improve campaign performance.
- A creative approach to crafting email content that resonates with target audiences.
- Familiarity with e-commerce or performance marketing is a bonus.
- Self-motivated, detail-oriented, and capable of thriving in a hybrid or remote working environment.
Email Marketing Specialist employer: Autoserve Ltd
Contact Detail:
Autoserve Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Familiarize yourself with Mailchimp and its features. Since this role specifically requires expertise in this platform, consider creating a few sample campaigns to showcase your skills and understanding of email marketing best practices.
✨Tip Number 2
Stay updated on the latest trends in email marketing. Follow industry blogs, join relevant forums, and participate in webinars to gather insights that you can discuss during your interview, demonstrating your passion for the field.
✨Tip Number 3
Prepare to discuss your analytical skills. Be ready to share specific examples of how you've used data to optimize email campaigns in the past, as this will highlight your ability to drive performance and ROI.
✨Tip Number 4
Showcase your creativity by preparing a portfolio of your previous email campaigns. Include examples that demonstrate your ability to craft engaging content and design visually appealing emails that align with brand messaging.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with email marketing, particularly with platforms like Mailchimp. Include specific examples of successful campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the role at Autoserve Ltd. Mention your analytical abilities and creative approach to content creation.
Showcase Relevant Skills: Emphasize your strong analytical skills and any experience you have with e-commerce or performance marketing. This will demonstrate your ability to drive engagement and conversions effectively.
Research the Company: Familiarize yourself with Autoserve Ltd.'s services and values. Understanding their customer-centric approach will help you tailor your application and show that you're a good fit for their team.
How to prepare for a job interview at Autoserve Ltd
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific examples where you used Mailchimp or similar platforms, focusing on the strategies you implemented and the results achieved.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, come equipped with examples of how you've used data to optimize campaign performance. Discuss any tools or metrics you regularly monitor to assess engagement and conversion rates.
✨Emphasize Creativity in Content Creation
Prepare to share your creative process for crafting email content. Discuss how you tailor messages to resonate with different audience segments and any innovative approaches you've taken to enhance engagement.
✨Stay Updated on Industry Trends
Show your passion for email marketing by discussing recent trends or best practices you've learned about. This demonstrates your commitment to continuous learning and your ability to keep campaigns fresh and effective.
