Senior Field & Channel Marketing Specialist

What We Need:

We are seeking a motivated and skilled Field & Channel Marketing Specialist to drive our marketing efforts in the EMEA region. This role requires a strategic thinker with a strong understanding of field marketing and channel partner dynamics, who can effectively engage with local partners and customers to enhance brand visibility and drive demand.

The Impact You’ll Make:

As a Field & Channel Marketing Specialist, you will be pivotal in executing localized marketing strategies that align with our overall business objectives. Your work will foster stronger relationships with channel partners and end-users, resulting in increased market share and brand loyalty in the EMEA region.

What You’ll Do:

• Develop and implement effective field and channel marketing strategies tailored to the unique needs of the EMEA market.
• Collaborate with sales teams to identify opportunities for field marketing initiatives that drive lead generation and sales growth.
• Create and manage localized marketing content, including promotional materials, case studies, and presentations that resonate with our target audience.
• Organize and execute events, webinars, and trade shows to promote our brand and engage with customers and channel partners.
• Monitor and analyze the effectiveness of field and channel marketing programs, providing insights and recommendations for continuous improvement.
• Build and maintain strong relationships with channel partners, ensuring they have the necessary support and resources to succeed.
• Work closely with the regional marketing, sales, and channel teams to align initiatives and share best practices across different markets.
• Stay informed about market trends, competitive landscape, and cultural nuances within the EMEA region to effectively tailor marketing strategies.

You Have…

• A Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in field marketing, channel marketing, or a similar role, preferably within the EMEA region.
• Strong understanding of marketing principles and practices, with a proven track record of executing successful marketing programs.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and partners.
• Proficiency in marketing automation tools and CRM systems, along with experience in data analysis to inform marketing strategies.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Willingness to travel for events as needed, understanding that travel will be necessary but not excessive, ensuring a balance between field activities and other responsibilities.
• Fluency in English; additional languages relevant to the EMEA region are a plus.

#J-18808-Ljbffr