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For Companies At a Glance
- Tasks: Lead marketing strategies and campaigns for North America, managing a dynamic regional team.
- Company: Join PMI, a forward-thinking organisation dedicated to making a positive impact globally.
- Benefits: Enjoy flexible work options, skill development opportunities, and a competitive compensation package.
- Why this job: Be part of a diverse culture that values collaboration and innovation while making a real difference.
- Qualifications: Requires a Bachelor's in marketing, 7-10 years of leadership experience, and strong communication skills.
- Other info: This is a full-time, mid-senior level role with significant growth potential.
The predicted salary is between 140000 - 240000 £ per year.
Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes a difference? Make an impact. Join PMI.
How will you make a difference to PMI?
PMI is looking for a Regional Head of Marketing, North America who will be responsible for leading the development and implementation of competitive marketing strategies based on regional marketing needs. Accountable for managing resources aimed to develop marketing campaigns to achieve expected outcomes in the region. Manages regional marketing team.
What You’ll Bring To The Role
- Develops regional workable action plans that drive regional country-level initiatives aligned with PMI global Marketing strategies.
- Supports relevant product launches and events to ensure successful market integration.
- Develops, executes, and maintains sound marketing and communication plans for the regions and sets priorities for team members.
- Evaluates the regional campaign and event performance and proposes improvement plans.
- Cascades learnings to the other regions and Marketing functions.
- Recommends process optimization opportunities and enthusiastically helps implement process changes.
- Represents the region in Marketing Strategy sessions including agency briefing and internal campaign development.
- Supports the MD with all needed periodic progress/status reporting against marketing plans and budgets.
- Cultivates and nurtures relationships with key media in the region.
- Effectively communicates PMI’s regional marketing plans, campaigns to engage with stakeholders and promote PMI brand in the target region.
Role Qualifications
- Proficient in English
- Experience in the following countries: North America, Canada
- Bachelor’s degree in marketing or equivalent, MBA preferred.
- 7-10 years of field marketing leadership experience
- Ability to develop high-level marketing strategies.
- Solid understanding of the technical, financial, and operational elements of the organization.
- Track record of successful vendor management.
- Ability to effectively collaborate across the organization as well as with external partners.
- Knowledge of marketing and relationship management tools and techniques with the ability to present and apply them in an association environment and externally on senior management and top executive level.
- Excellent interpersonal and teamwork skills, including demonstrated team-based operational and strategic results, with the ability to lead, retain, and progress staff.
- Experience working in an agile, dynamic, and customer-centric environment.
- Excellent communication, collaboration, presentation, and negotiation skills.
What You Can Expect From Us
We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.
Join Us And You’ll Get:
- An excellent total package, with compensation and benefits based upon your geographic location.
- Skill development opportunities, to help you grow now and into the future.
- Access to a global network, to enrich your professional experience.
- Flexible options to help balance work time and your time.
- Award and bonus opportunities.
The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.
Let’s help make the world work better for everyone. Apply today!
Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Professional Training and Coaching
Regional Head of Marketing, North America employer: Project Management Institute, Inc.
Contact Detail:
Project Management Institute, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Head of Marketing, North America
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in North America. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in regional marketing.
✨Tip Number 2
Familiarise yourself with PMI's current marketing strategies and campaigns. Understanding their approach will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your ability to manage teams and resources effectively, as this is crucial for the Regional Head of Marketing role.
✨Tip Number 4
Showcase your knowledge of the North American market by staying updated on local trends and consumer behaviour. This will demonstrate your readiness to develop tailored marketing strategies for the region.
We think you need these skills to ace Regional Head of Marketing, North America
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in North America. Emphasise your ability to develop high-level marketing strategies and any successful campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with PMI's goals. Mention specific examples of how you've driven regional initiatives and improved campaign performance in previous roles.
Showcase Your Communication Skills: Since the role requires excellent communication and collaboration skills, provide examples in your application that demonstrate your ability to effectively engage with stakeholders and lead teams.
Highlight Relevant Qualifications: Ensure you mention your educational background, especially if you have an MBA or equivalent qualifications. Also, include any certifications or training related to marketing and project management that could set you apart.
How to prepare for a job interview at Project Management Institute, Inc.
✨Showcase Your Strategic Thinking
As a Regional Head of Marketing, you'll need to demonstrate your ability to develop high-level marketing strategies. Prepare examples of past campaigns you've led, focusing on how you aligned them with broader organisational goals.
✨Highlight Your Leadership Skills
You'll be managing a regional marketing team, so it's crucial to showcase your leadership experience. Discuss how you've successfully led teams in the past, including any challenges you faced and how you overcame them.
✨Understand the Market Landscape
Familiarise yourself with the North American market and PMI's position within it. Be ready to discuss current trends, challenges, and opportunities in the region, and how you would leverage this knowledge in your role.
✨Prepare for Collaboration Questions
Collaboration is key in this role. Think of examples where you've worked effectively with cross-functional teams or external partners. Be prepared to discuss how you foster relationships and communicate effectively to achieve common goals.
