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- Tasks: Engage audiences and drive sales for race sponsorship, hospitality, and events.
- Company: Join Ayr Racecourse & Western House Hotel, Scotland's premier racecourse and award-winning hotel.
- Benefits: Enjoy a part-time role with a company pension and flexible hours.
- Why this job: Be part of a dynamic team in a vibrant environment with exciting events.
- Qualifications: Sales experience, excellent communication skills, and a knack for new business development required.
- Other info: Interest in horseracing or the hotel industry is a plus but not essential.
The predicted salary is between 24000 - 36000 £ per year.
Ayr Racecourse & Western House Hotel requires a part-time dynamic experienced Sales Executive to join our busy Sales and Marketing Team. Scotland's Premier Racecourse, Ayr has 30 fixtures throughout the year and hosts both the Coral Scottish Grand National Festival and Virgin Bet Ayr Gold Cup Festival. The Racecourse is also home to the biggest conference and events centre outside of a major city while the multi-award winning four-star Western House Hotel is one of the country's leading wedding venues.
This role is a fantastic opportunity for a pro-active, highly motivated individual with sales experience. The successful candidate will be responsible for engaging new and existing audiences to drive sales across our entire portfolio including race sponsorship, hospitality & admission sales, and conference and events.
Responsibilities will include:
- Maintaining a good relationship with existing customers
- Proactively seeking new opportunities, sectors, and clients
- Assisting with other general sales and marketing responsibilities
Skills and experience required are, but are not limited to:
- Ability to demonstrate a proven track record in sales, preferably within the leisure sector
- Experience in new business development and account management
- Excellent communication skills
- Excellent attention to detail and organisational & time management skills
- IT – an understanding of CRM systems, Microsoft Office, and social platforms
- Interest or experience in horseracing and/or hotel industry would be advantageous but not essential
Position Details:
- Permanent Position
- 22.5 hours per week
- Company Pension
To apply, please email Lindsey Smith, Sales & Marketing Manager at lsmith@ayr-racecourse.co.uk with a CV and covering letter.
Seniority level: Mid-Senior level
Employment type: Part-time
Job function: Sales and Business Development
Contact Detail:
Ayr Racecourse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive
✨Tip Number 1
Familiarise yourself with Ayr Racecourse and Western House Hotel's offerings. Understanding their events, hospitality packages, and unique selling points will help you engage effectively with potential clients and demonstrate your enthusiasm for the role.
✨Tip Number 2
Network within the local leisure and hospitality industry. Attend events or join relevant groups to meet people who might have insights or connections that could benefit your application and future sales efforts.
✨Tip Number 3
Brush up on your CRM skills. Since the role requires an understanding of CRM systems, being proficient in these tools will not only enhance your application but also prepare you for the day-to-day responsibilities of the job.
✨Tip Number 4
Showcase your passion for horseracing or the hotel industry during any conversations or interviews. Even if you don't have direct experience, expressing genuine interest can set you apart from other candidates.
We think you need these skills to ace Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your sales experience, particularly in the leisure sector. Emphasise any achievements in new business development and account management to align with the role's requirements.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Mention specific experiences that demonstrate your ability to engage audiences and drive sales, as well as your interest in horseracing or the hotel industry if applicable.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure your application is clear, concise, and free of errors. Use professional language and structure your documents logically.
Highlight IT Proficiency: Mention your familiarity with CRM systems and Microsoft Office in your CV and cover letter. If you have experience with social media platforms, include that as well, as it can be beneficial for engaging new clients.
How to prepare for a job interview at Ayr Racecourse
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles in detail. Highlight specific achievements and how you successfully engaged new clients or increased sales in your past positions, especially if they relate to the leisure sector.
✨Demonstrate Your Communication Skills
Since excellent communication is key for this role, practice articulating your thoughts clearly. Consider preparing examples of how you've effectively communicated with clients or colleagues to resolve issues or close deals.
✨Research Ayr Racecourse & Western House Hotel
Familiarise yourself with the company’s offerings, including their events and services. Showing genuine interest in their operations and understanding their market can set you apart from other candidates.
✨Prepare Questions About the Role
Think of insightful questions to ask during the interview. This could include inquiries about their sales strategies, team dynamics, or how they measure success in the Sales Executive role. It shows your enthusiasm and engagement.
