Field Marketing Senior / Lead

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Job Category
Marketing & Communications
Job Details
About Salesforce
Were Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good youve come to the right place.
Department Description
This is an exciting opportunity to join a growing company at a pivotal time. You\’ll have the chance to help shape our innovative marketing strategies and make a real impact on our business. The EMEA Tableau Field Marketing team plays a crucial role in the success of our organizations go-to-market within the region, working hand in hand with our industry sales leaders, cloud and AI experts, and solution engineers. Our goal is to drive successful campaigns and events for our customers and prospects, as part of the EMEA Marketing plan.
Role Description
We are looking for a talented and highly motivated Field Marketing Manager to join the Tableau EMEA Marketing team. As a cross OU Field Marketing Manager, you\’ll collaborate closely with various cross functional teams, such as in region field marketing teams, the EMEA center of excellence, strategic events team, product marketing and many others. You will help lead and execute integrated marketing campaigns and programs that drive business outcomes and support the Tableau brand. This role will have an emphasis around Tableaus footprint at Strategic Events, 3rd Party and provide support for in region events and programming needs in support of the regional field marketers.
We operate in a fast-paced environment and require someone with initiative who isnt afraid to roll up their sleeves and jump right in, taking responsibility for their programs\’ success, communicating effectively across teams and stakeholders and meeting deadlines.
The role is ideally based at Salesforces London office with an expected in-office time min 2-3 days per week.
Responsibilities

• Lead end-to-end planning, execution, and optimization of field marketing programs and eventsincluding trade shows, customer conferences, executive roundtables, and regional activationsensuring alignment with sales and marketing goals.
• Develop and manage event strategies that drive brand awareness, pipeline generation, and customer engagement across key regions.
• Collaborate closely with sales, product marketing, and demand gen teams to tailor event content and experiences to target personas and regional market needs.
• Own event logistics from concept to execution, including venue selection, vendor management, budgeting, staffing, onsite coordination, and post-event follow-up.
• Analyze performance data and pipeline impact of all field programs and events, translating insights into actionable improvements and ROI reporting.
• Leverage Salesforce and supporting marketing automation platforms to track leads, measure conversions, and support attribution analysis.
• Build and maintain a calendar of field activities, ensuring proper timing, segmentation, and coordination with broader marketing campaigns.
• Manage field marketing budgets, ensuring efficient spend and alignment with KPIs and business objectives.
• Continuously explore new event formats, channels, and technologies to increase engagement and scale reach.
• Partner with the analytics and marketing ops teams to refine reporting frameworks, improve data quality, and support strategic decision-making.

Qualifications

• 5+ years of experience in B2B marketing, ideally at a consultancy or large B2B SaaS company
• Proven ability to develop and execute data-driven marketing campaigns.
• Substantial experience collaborating with sales teams to achieve enterprise results
• Excellent communication and interpersonal skills
• Ability to operate in a fast-moving, fast-growing, ever-changing environment and to manage multiple projects effectively
• A passion for our company\’s mission and products
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).

Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace thats inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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