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For Companies At a Glance
- Tasks: Lead brand growth through creative marketing strategies and impactful campaigns.
- Company: Join a contemporary women's activewear brand focused on design, performance, and culture.
- Benefits: Enjoy competitive salary, bonuses, discounts, and inclusive team events.
- Why this job: Shape brand relevance in fashion and culture while collaborating with diverse teams.
- Qualifications: Experience in brand marketing within activewear or fashion; leadership skills required.
- Other info: Opportunity for international exposure and career progression in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a contemporary women's activewear brand—known for effortless design, premium feel, and everyday performance—is seeking a Senior Marketing Manager to lead its next chapter of brand growth across the UK and Europe. This is a strategic and hands-on role, ideal for a marketing leader who thrives in creative, cross-functional environments and wants to shape brand relevance at the intersection of fashion, movement, and culture.
Your Role
- Brand Strategy & Creative Direction
- Define and own the brand vision across sport and lifestyle categories
- Build long-term marketing strategies grounded in consumer insights and commercial goals
- Elevate brand storytelling and cultural relevance through campaigns, content, and partnerships
- Integrated Marketing & Key Account Activation
- Lead 360° seasonal campaigns across media, social, retail, digital, and experiential channels
- Partner with key retailers to co-create full-funnel marketing activations
- Localise campaigns for the UK and key European markets ensuring cultural and consumer alignment
- Cross-Functional & Campaign Leadership
- Lead campaign planning and execution from brief to delivery, including production and performance analysis
- Deliver impactful activations across DTC and wholesale channels, from store takeovers to digital launches
- Align closely with sales, product, digital, and merchandising teams to ensure a unified brand voice
- Budget Oversight & ROI Analysis
- Own the UK & European marketing budget with clear tracking and performance insights
- Prioritise high-impact initiatives, ensuring spend drives both brand value and commercial return
- Contribute to monthly and quarterly planning cycles with strategic input and results-led adjustments
What You Bring
- Solid background in brand, account, or integrated marketing roles within activewear, fashion, lifestyle, or sportswear
- Proven track record of building brand equity and delivering successful campaigns across multiple markets
- Comfortable working in matrixed or international business environments
- Leadership experience, managing teams and stakeholders across functions
Skills & Mindset
- Strategic yet agile—able to shape long-term plans while jumping into day-to-day execution
- Confident working across retail, media, content, and digital marketing channels
- Skilled at localising global campaigns and understanding regional consumer nuances
- A natural collaborator and clear communicator, with strong influencing skills
- Passionate about movement, culture, and building inclusive brand communities
What You Will Get
- Competitive base salary + annual bonus + regular salary reviews
- 33 days including 8 bank holidays
- Exclusive employee discounts across all brands
- Regular team events—think summer sports days and winter socials
- Clear career progression and development opportunities
- Collaborative, inclusive work culture with supportive leadership
- Entrepreneurial spirit with ethical and sustainable values
- International exposure across a diverse, global supply chain.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Public Relations
Industries Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail
Senior Marketing Manager employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network with professionals in the activewear and fashion industries. Attend relevant events, webinars, or workshops to connect with potential colleagues and industry leaders who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Showcase your understanding of local markets by researching current trends in the UK and Europe. Be prepared to discuss how you would tailor marketing strategies to resonate with these specific audiences during interviews.
✨Tip Number 3
Familiarise yourself with the brand's existing campaigns and identify areas for improvement or innovation. This will not only demonstrate your initiative but also give you a strong talking point in discussions with the hiring team.
✨Tip Number 4
Prepare examples of successful cross-functional projects you've led in the past. Highlight your ability to collaborate with different teams, as this role requires strong leadership and communication skills across various departments.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Understand the Brand: Research the contemporary women's activewear brand thoroughly. Familiarise yourself with their vision, values, and recent campaigns to tailor your application to reflect their ethos.
Highlight Relevant Experience: Emphasise your background in brand, account, or integrated marketing roles, particularly within activewear, fashion, or lifestyle sectors. Use specific examples of successful campaigns you've led to demonstrate your expertise.
Showcase Leadership Skills: Detail your experience in managing teams and cross-functional collaboration. Provide examples of how you've influenced stakeholders and driven results in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for movement, culture, and building inclusive brand communities. Make sure to connect your personal values with those of the brand.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to develop long-term marketing strategies. Be prepared to discuss specific examples of how you've used consumer insights to shape brand vision and drive growth in previous roles.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Share experiences where you've successfully collaborated with sales, product, and digital teams to deliver impactful campaigns. Emphasise your communication skills and how you align different stakeholders towards a common goal.
✨Demonstrate Cultural Awareness
Given the focus on localising campaigns for the UK and Europe, be ready to discuss your understanding of regional consumer nuances. Provide examples of how you've adapted marketing strategies to resonate with diverse audiences and ensure cultural alignment.
✨Prepare for Budget Discussions
You'll be responsible for overseeing the marketing budget, so it's crucial to show your financial acumen. Discuss how you've tracked performance and ROI in past roles, and be ready to suggest high-impact initiatives that drive both brand value and commercial return.
