Direct Marketing Manager, ISLAMIC RELIEF UK

Islamic Relief Worldwide (IRW) is a faith-based humanitarian relief and development organisation working to save and transform the lives of some of the world’s most vulnerable people. Established in 1984, with an active presence in over 45 countries, we strive to make the world a better and fairer place for those affected by poverty, conflict, and natural disasters. IRUK’s focus is on strengthening effective funding, mobilising for change through advocacy and awareness-raising, and enhancing programme development and delivery. IRUK collaborates with various partners, including governments, NGOs, local authorities, and grassroots communities.

The Direct Marketing Manager will have operational and strategic responsibility for developing and implementing IRUK’s direct marketing programme. This includes managing key channels such as Email, SMS, Direct Mail, OOH, and DRTV. The postholder will ensure the delivery of cross-channel, high-profile marketing campaigns that drive action and improve supporter retention.

Knowledge, Skills, and Attributes

• Educated to Degree level or equivalent
• Professional qualification in Marketing
• Ability to communicate technical information effectively to non-technical stakeholders
• Proficiency with Adobe Creative Suite
• Understanding of budget management and ROI analysis
• Capacity to plan multiple campaigns annually
• Knowledge of current marketing trends and strategies
• Strong project management skills and ability to handle multiple projects
• Experience in marketing strategy, techniques, and research methods
• Excellent interpersonal and communication skills
• Ability to drive creative ideas and development
• Strong analytical skills for interpreting data
• Influencing and persuasion skills at various organizational levels
• Experience in evaluating and improving marketing activities
• Extensive knowledge of traditional and digital marketing principles
• Knowledge of branding and marketing within the INGO sector
• Experience with email marketing platforms

Experience

• Producing marketing collateral across print, digital, and audio-visual media
• Managing integrated campaigns across channels
• Audience profiling and segmentation
• Implementing customer/donor journeys and fundraising strategies
• Third sector experience, especially in marketing roles
• Stakeholder management in complex organizations
• Managing marketing budgets and evaluation systems
• Planning and project management skills
• Building strategic partnerships with agencies and suppliers
• Working with data management and analysis teams
• Delivering campaigns within set budgets and resource constraints
• Developing innovative campaigns across multiple media platforms

If interested, please view the full Job Description under the Documents tab and apply via our online form. Interviews are expected in mid-July 2025. Note: Employment is contingent upon screening clearance, proof of eligibility to work in the UK, and satisfactory references. We only accept UK-based applicants eligible to work without sponsorship. IRW is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All staff and volunteers must share this commitment and undertake relevant training. All employment offers are subject to background checks, including criminal records checks and the Inter Agency Misconduct Disclosure Scheme. By applying, you agree to these procedures. Islamic Relief is an equal opportunities employer.