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For Companies At a Glance
- Tasks: Lead product marketing for innovative GaN transistors, connecting engineering and sales teams.
- Company: Join a pioneering spin-out from Cambridge University focused on sustainable power electronics.
- Benefits: Enjoy flexible working, share options, generous leave, and health insurance.
- Why this job: Be part of a game-changing team dedicated to green technology and professional growth.
- Qualifications: Experience in product marketing, strong technical understanding of power semiconductors, and excellent communication skills.
- Other info: Collaborative hybrid working environment with regular social events and a commitment to diversity.
The predicted salary is between 36000 - 60000 £ per year.
Team - Marketing
Location - Cambridge, UK
Contract - Permanent, Full-Time
About CGD
A spin-out of the Cambridge University, Cambridge GaN Devices (CGD) is a fabless semiconductor company that develops a range of energy-efficient GaN-based power devices to make greener electronics possible. The global power semiconductor market is expected to exceed $50BN. In addition to the multi-million seed fund and Series A and now B private investments, CGD has so far successfully secured four projects funded by iUK, BEIS and EU (Penta). The technical and commercial expertise of the CGD team combined with an extensive track record in the power electronics market has been fundamental in early market traction of our proprietary technology.
Bringing Innovation into Everyday Life
The environmental need for solutions to resolve the world's most significant challenges (energy consumption and CO2 emissions) inspires us to contribute to society by preserving nature with energy-efficient power solutions. With a mindset on pushing the limits of semiconductor (GaN) properties and an outstanding team of worldwide experts leveraging knowledge, IP, and decades of research, we demonstrate technological advancement by developing green solutions for everyday electronics, respecting our planet's natural resources, and creating a more sustainable future for the generations to come.
Why Work for CGD
We Champion Commitment, Celebrate Empowerment, and Reward the Brave. We are interested in change-makers with a passion for power semiconductors who are willing to explore unconventional ways to meet the company's green agenda. At CGD, we pride ourselves on putting empowerment and commitment at the core of our company culture. We offer a relaxed yet productive working environment where everybody is valued and respected and becomes part of commercial success while experiencing professional growth. If your heart beats for innovation, challenge, and growth, and if the prospect of joining a friendly and game-changing company is for you, we want to hear from you.
The Opportunity
This is an amazing opportunity to join CGD and strengthen our product marketing function. The Product Marketing Manager will be a crucial link between Engineering, Business Development, Sales and Customers. You will be responsible for a compelling product portfolio of innovative 650 V GaN transistors for power supplies, chargers and adapters, and many other consumer, industrial and automotive applications. With your knowledge and understanding of the market, you will define strong product positioning and robust go-to-market plans that clearly articulate the value proposition for the markets we operate in. Consequently, you will be expected to get involved in research, both quantitative and qualitative, using primary and secondary sources and share those insights with the wider team. You will define target audiences and buyer personas, providing our Business Development and Sales teams with content and collaterals that help them at different stages of the buyer journey.
Main Responsibilities
Main tasks and responsibilities:
- Manage the 650 V GaN power transistors and ICs portfolio on a worldwide basis
- Share/align revenue targets with the business development team and with the sales organisation
- Initiate new product development by building specific business cases and identifying and quantifying market opportunities for all targeted markets (Consumer, Industrial, Automotive)
- Product positioning - define how to position each of CGD's product families with respect to competitors
- Understand and analyse the competitive landscape, lead benchmarking activities, own competitor and market analysis, by coordinating with AE team
- Work with CMO on product roadmaps
- Support Business Development on building relationships with potential customers and partners
- Support Sales on building specific account penetration plans
- Conceive and lead effective Go-To-Market strategies by teaming up with Marcomms and external partners, to generate collateral to support the Sales team
- Lead new product introduction, define the event strategy and lead the overall messages at exhibitions and tradeshows
- Lead or co-lead marketing campaigns. Collaborate with digital marketing and partner agencies to create content that aligns with the Company's brands and messages
Requirements
Essential
- Demonstrable industry experience in product marketing and/or product management
- Understanding of marketing 'funnel' and capable of relating this to needs during the customer journey
- Demonstrable high-level technical understanding of power semiconductors and main power converters/systems
- Good knowledge of marketing concepts such as TAM/SAM/SOM and KPIs
- Proven customer interaction skills
- Comfortable working across functions and with both technical and commercial people
- Experienced in creating collaterals and presentations to support Sales teams
- Experience of product launches, preferably for power semiconductors
- Good communicator
- Capable of influencing others, and a fact-based decision-maker
- Pro-active and people-oriented attitude
- Willingness to travel
Desirable
- Experience with industrial and automotive supply chains is a plus
- Strong analytical skills
- Background in a technical marketing role
- Knowledge of GaN and SiC technologies
- Ability to use Social Media channels for marketing campaigns
- Knowledge of Chinese language is a plus
Benefits
Excellent salary
Share options scheme available (so you own a piece of the company!)
Pension scheme (6% Company contribution)
Life Assurance (3x Salary)
BUPA Private Medical Insurance
BUPA Cash Plan (Level 3)
Flexible working options (both location and times)
Annual leave allowance of 33 days (including bank holidays)
Training and development
Electric Car Scheme
Cycle to work scheme
IP bonus scheme
Involvement in collaborative projects and grants with University of Cambridge and other partners
Recruitment referral bonus
Regular social events including frequent company lunches, annual summer party, Christmas party, team building and wellbeing activities
We believe in equal opportunities
It takes a diverse and inclusive community of passionate, talented and committed people to build a system to shape the future of power electronics. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. From application to interview, we place inclusion at the heart of all we do.
We are well set up for collaborative hybrid working, with some members of the team working in the UK office and some from home in the UK and other cities in Europe and Asia.
Product Marketing Manager employer: Cambridge GaN Devices Ltd
Contact Detail:
Cambridge GaN Devices Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in power semiconductors, especially GaN technology. Understanding the competitive landscape and being able to discuss recent advancements will show your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the power electronics industry. Attend relevant conferences or webinars where you can meet potential colleagues or mentors who can provide insights into CGD's culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've been involved in. Highlight your role in defining product positioning and go-to-market strategies, as this aligns closely with the responsibilities of the Product Marketing Manager.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of how you've collaborated with sales, engineering, and marketing teams in the past. This will demonstrate your fit for the collaborative environment at CGD.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight how your skills and experiences align with the specific needs of CGD.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in product marketing and management. Use bullet points to outline your achievements and quantify your successes where possible, such as revenue growth or successful product launches.
Write a Tailored Cover Letter: In your cover letter, express your passion for power semiconductors and sustainability. Discuss how your background aligns with CGD's mission and values, and provide specific examples of how you've successfully managed product portfolios or developed go-to-market strategies.
Highlight Relevant Skills: Make sure to emphasise your understanding of marketing concepts like TAM/SAM/SOM, your technical knowledge of power semiconductors, and your ability to create effective marketing collateral. These skills are crucial for the role and should be prominently featured in your application.
How to prepare for a job interview at Cambridge GaN Devices Ltd
✨Understand the Product and Market
Before your interview, make sure you have a solid understanding of CGD's 650 V GaN transistors and their applications. Research the competitive landscape and be prepared to discuss how these products fit into the broader market. This will show your genuine interest and knowledge about the role.
✨Demonstrate Your Marketing Knowledge
Be ready to talk about marketing concepts like TAM, SAM, and SOM, as well as how they relate to the customer journey. Prepare examples from your past experience where you've successfully applied these concepts in product marketing or management.
✨Showcase Your Communication Skills
As a Product Marketing Manager, you'll need to communicate effectively across various teams. Prepare to share examples of how you've influenced others or collaborated with technical and commercial teams in previous roles. Highlight your ability to create compelling presentations and marketing collateral.
✨Align with CGD's Values
CGD values commitment, empowerment, and bravery. During the interview, express your passion for innovation and sustainability in power electronics. Share any experiences that demonstrate your proactive attitude and willingness to explore unconventional solutions, aligning yourself with the company's green agenda.
