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- Tasks: Manage paid social channels, optimise campaigns, and lead innovative projects.
- Company: Join Cleo, a fast-growing fintech unicorn transforming financial health for everyone.
- Benefits: Enjoy competitive pay, flexible work options, and generous annual leave.
- Why this job: Be part of a mission-driven team making a real impact in finance.
- Qualifications: 3-4 years in paid social marketing, preferably in B2C or finance.
- Other info: Diversity is valued; we encourage applications from all backgrounds.
The predicted salary is between 44000 - 62000 £ per year.
At Cleo, we are embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. We have an exceptionally high bar for talent, seeking individuals who embody our culture of collaboration and positive impact.
We are looking for a strategic, data-savvy Paid Social Manager to scale our paid acquisition efforts. You will join our existing team of channel managers, owning a channel and bringing fresh experience and perspective to the team. You should show high drive, strong problem-solving skills and be comfortable manipulating data and using SQL to uncover the insights you need. You will work closely with our creative, data, product, and growth teams to drive consistent, sustainable user acquisition.
Key Responsibilities- Day-to-day management of channels: Manage day-to-day operations across multiple paid social platforms, handling creative testing, optimisations, reporting, and innovation.
- Enthusiastic optimiser: Continuously test and refine campaigns, strategies, and creatives to maximise volume and minimise cost.
- Project Management: Lead initiatives like landing page experiments and new channel launches.
- Reporting and analysis: Own performance reporting for your channel, comfortable digging into data, understanding trends, and clearly communicating results.
- 3-4 years managing paid social for a B2C business or agency, preferably in a mobile/app first company and in the finance vertical.
- Proven ability to collaborate closely across creative and analytical teams to create marketing that grabs attention and delivers the highest performance.
- Good analytical skills, an ability to deliver clear reporting and develop actionable insights.
What do you get for all your hard work?
- A competitive compensation package (base + equity) with bi-annual reviews.
- A clear progression plan.
- Flexibility in work location, with a hybrid approach for those in London.
- Generous benefits including annual leave, pension, private medical insurance, enhanced parental leave, and more.
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
Paid Social Marketing Manager London, UK employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Marketing Manager London, UK
✨Tip Number 1
Familiarise yourself with Cleo's mission and values. Understanding their goal to change humanity's relationship with money will help you align your answers during interviews and demonstrate your passion for their cause.
✨Tip Number 2
Showcase your experience with data analysis and SQL. Since the role requires comfort with manipulating data, be prepared to discuss specific examples of how you've used data to drive marketing decisions in previous roles.
✨Tip Number 3
Network with current or former Cleo employees on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
✨Tip Number 4
Prepare to discuss innovative campaign strategies you've implemented in the past. Given that Cleo values creativity in marketing, having concrete examples ready will help you stand out as a candidate who can contribute fresh ideas.
We think you need these skills to ace Paid Social Marketing Manager London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social marketing, especially within B2C businesses or mobile/app-first companies. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Cleo's mission and how your skills align with their goals. Mention your experience with data analysis and SQL, as well as your ability to collaborate across teams.
Showcase Your Analytical Skills: Be prepared to discuss your analytical skills in detail. Provide examples of how you've used data to drive marketing decisions and optimise campaigns in the past.
Demonstrate Cultural Fit: Cleo values collaboration and positive impact. Highlight experiences where you've worked in a team environment and contributed to a culture of innovation and support.
How to prepare for a job interview at cleo
✨Show Your Passion for Fintech
Cleo is on a mission to change the relationship with money, so it's crucial to express your enthusiasm for fintech and how you can contribute to this vision. Share any personal experiences or insights that demonstrate your commitment to making a positive impact in this space.
✨Demonstrate Data Savviness
As a Paid Social Marketing Manager, you'll need to be comfortable with data analysis. Prepare to discuss your experience with SQL and how you've used data to drive campaign performance. Bring examples of how you've uncovered insights that led to successful marketing strategies.
✨Highlight Collaborative Experiences
Cleo values collaboration across teams, so be ready to share examples of how you've worked closely with creative and analytical teams in the past. Discuss specific projects where teamwork led to innovative solutions or improved results.
✨Prepare for Creative Testing Discussions
Since the role involves managing creative testing and optimisations, think about your approach to testing campaigns. Be prepared to discuss your methods for refining strategies and how you've maximised performance while minimising costs in previous roles.
