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- Tasks: Manage and optimise paid search campaigns to drive user acquisition.
- Company: Join Cleo, a fast-growing fintech unicorn transforming financial health for everyone.
- Benefits: Enjoy competitive pay, flexible work options, and generous leave policies.
- Why this job: Be part of a mission-driven team making a real impact in finance.
- Qualifications: 3-4 years in paid search, preferably in B2C or mobile/app companies.
- Other info: Diversity is valued; we encourage applications from all backgrounds.
The predicted salary is between 44000 - 62000 £ per year.
At Cleo, we are embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.
We’re looking for a strategic, data-savvy Paid Search Manager to scale our paid acquisition efforts. You will join our existing team of channel managers, owning our Paid Search strategy and bringing fresh experience and perspective to the team. You should show high drive, strong problem-solving skills and be comfortable manipulating data and using SQL to uncover the insights you need. You’ll work closely with our creative, data, product, and growth teams to drive consistent, sustainable user acquisition.
Key Responsibilities- Day-to-day management of channels: Manage day-to-day operations across Paid Search, handling creative testing, optimisations, reporting, and innovation.
- Enthusiastic optimiser: Continuously test and refine campaigns, strategies, and creatives to maximise volume and minimise cost.
- Project Management: Lead initiatives like landing page experiments and new channel launches.
- Reporting and analysis: Own performance reporting for your channel, comfortable digging into data, understanding trends, and clearly communicating results.
- 3-4 years managing paid search for a B2C business or agency.
- Preferably in a mobile/app first company and in the finance vertical.
- Proven ability to collaborate closely across creative and analytical teams.
- Good analytical skills and ability to deliver clear reporting and develop actionable insights.
What do you get for all your hard work?
- A competitive compensation package (base + equity) with bi-annual reviews.
- A clear progression plan.
- Flexibility in work location.
- Generous pay increases for high-performing team members.
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
- 6% employer-matched pension in the UK.
- Private Medical Insurance via Vitality, dental cover, and life assurance.
- Enhanced parental leave.
- 1 month paid sabbatical after 4 years at Cleo.
- Regular socials and activities, online and in-person.
- Online mental health support via Spill.
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
Paid Search Marketing Manager London, UK employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Marketing Manager London, UK
✨Tip Number 1
Familiarise yourself with Cleo's mission and values. Understanding their goal to change humanity's relationship with money will help you align your answers during interviews and demonstrate your passion for their cause.
✨Tip Number 2
Brush up on your SQL skills, as the role requires comfort with data manipulation. Consider working on a few projects or case studies that showcase your ability to derive insights from data, which can be discussed in interviews.
✨Tip Number 3
Network with current or former employees of Cleo on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Prepare to discuss specific examples of your past successes in paid search marketing. Highlighting measurable results and innovative strategies you've implemented will demonstrate your expertise and fit for the role.
We think you need these skills to ace Paid Search Marketing Manager London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search marketing, especially in B2C environments. Use specific metrics to demonstrate your achievements and show how you've contributed to user acquisition in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Cleo's mission and how your skills align with their goals. Mention your experience with SQL and data analysis, as well as your ability to collaborate with creative teams to drive performance.
Showcase Your Analytical Skills: Prepare to discuss your analytical skills in detail. Provide examples of how you've used data to inform your paid search strategies and optimisations. This will demonstrate your capability to own performance reporting and communicate insights effectively.
Highlight Your Problem-Solving Abilities: Cleo is looking for someone who can tackle complex challenges. Share specific instances where you've successfully solved problems in your previous roles, particularly in managing campaigns or optimising performance.
How to prepare for a job interview at cleo
✨Understand Cleo's Mission
Before your interview, take some time to really understand Cleo's mission and values. Familiarise yourself with how they aim to change humanity's relationship with money. This will help you align your answers with their goals and show that you're genuinely interested in being part of their journey.
✨Showcase Your Data Skills
As a Paid Search Marketing Manager, you'll need to demonstrate your ability to manipulate data and use SQL effectively. Be prepared to discuss specific examples of how you've used data to drive campaign performance and uncover insights in your previous roles.
✨Prepare for Creative Collaboration
Cleo values collaboration between creative and analytical teams. Think of examples from your past experiences where you've successfully worked with different teams to create impactful marketing strategies. Highlight your ability to communicate clearly and work towards common goals.
✨Be Ready to Discuss Optimisation Strategies
Expect questions about how you approach campaign optimisation. Prepare to share your strategies for testing and refining campaigns, as well as any innovative ideas you have for improving performance. Showing your enthusiasm for continuous improvement will resonate well with the interviewers.
