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- Tasks: Lead marketing activities for top brands in Food & Beverage and Cosmetics sectors.
- Company: Join Centric Software, a leading Silicon-Valley enterprise software company in the FMCG space.
- Benefits: Enjoy 100% remote work, flexible hours, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving innovation for renowned global brands.
- Qualifications: 8-10 years in B2B marketing, preferably in IT/software; strong leadership and communication skills required.
- Other info: Fluency in English is essential; knowledge of another language is a plus.
The predicted salary is between 43200 - 72000 £ per year.
Centric Software, a Silicon-Valley based enterprise software company in the FMCG space, is looking for a Strategic Accounts Marketing Manager to lead marketing activities in the Food & Beverage and Cosmetics & Personal Care verticals in EMEA. As a Strategic Accounts Marketing Manager, you will be responsible for adapting and executing the EMEA marketing strategy, partnering with the strategic accounts sales team to target and sign large deals. You will plan, develop, execute, measure and optimize lead generation campaigns & events using one to few ABM techniques. This position reports to the EMEA Marketing Director. It’s a 100% remote working position, based in EMEA, preferably in France or the UK.
You have at least 8 to 10 years’ experience in managing marketing activities in IT/software companies, strong leadership skills and are ultra-dynamic and creative. You are eager to work with some of the most well-known brands in the world and curious about how new technologies can support their challenges.
Responsibilities:
- Implementation and execution of the Marketing plan to optimize engagement within specific accounts.
- Strategy: create and execute multi-touch marketing plans that focus on demand generation and deal acceleration within our large accounts and most strategic accounts, including ABM-1:1 and 1:few initiatives to help achieve sales revenue goals in the regional market.
- Team Leadership: Build and lead a high-performing regional marketing team, fostering professional growth and development – Field Marketing and Content.
- Campaigns and Events: plan and execute high profile campaigns (lead gen, thought leadership, awareness, end to end…) and targeted events (mostly VIP dedicated to large accounts) to drive lead generation in top accounts.
- Ecosystem and Partners: build and execute a plan to create 3rd party influencers in top partners working with the Centric ecosystem.
- Sales Support: develop strong relationships with the Strategic Account Managers and work hand in hand to develop and nurture top accounts.
- Collaborate and partner with other marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional listed accounts.
- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.
- Build then obsess over metrics to ensure business impact measured by listed account pipeline/bookings, database growth and accuracy for named accounts and account/person engagement scores.
- Manage project timelines, quality issues, resources & budget.
Requirements:
- 8 to 10 years’ experience in B2B marketing; IT/software environment is a plus.
- Business school degree or equivalent in Marketing.
- Strong understanding of marketing for high added value software in complex sales cycles.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Self-motivated, detail-oriented, with strong problem-solving skills.
- Autonomous and able to work independently.
- Excellent communication and collaboration skills.
- Fun and strong team spirit.
- Languages: English (native or fluent); a second language is preferred (French, Italian, German).
Be ready to join an exciting international team and support our continued growth!
Strategic Accounts Marketing Manager employer: CENTRIC SOFTWARE
Contact Detail:
CENTRIC SOFTWARE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Accounts Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the Food & Beverage and Cosmetics & Personal Care sectors. Understanding the specific challenges and opportunities these industries face will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals already working in strategic marketing roles within the FMCG space. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Showcase your experience with Account-Based Marketing (ABM) techniques in your discussions. Be prepared to share specific examples of successful campaigns you've led, as this will highlight your ability to drive demand generation and deal acceleration.
✨Tip Number 4
Demonstrate your leadership skills by discussing how you've built and managed high-performing teams in the past. Highlighting your ability to foster professional growth and collaboration will resonate well with the hiring team at Centric Software.
We think you need these skills to ace Strategic Accounts Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in IT/software environments. Emphasise your leadership skills and any specific achievements related to demand generation and account-based marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the FMCG sector and your understanding of the Food & Beverage and Cosmetics & Personal Care verticals. Mention how your experience aligns with the responsibilities of the Strategic Accounts Marketing Manager role.
Showcase Your Campaign Experience: In your application, provide examples of successful marketing campaigns you've led, especially those involving multi-touch strategies or ABM techniques. Highlight metrics that demonstrate your impact on lead generation and sales revenue.
Highlight Collaboration Skills: Since the role involves working closely with sales teams and other marketing functions, emphasise your ability to collaborate effectively. Share instances where you successfully partnered with cross-functional teams to achieve marketing goals.
How to prepare for a job interview at CENTRIC SOFTWARE
✨Showcase Your Experience
With 8 to 10 years of experience required, be ready to discuss specific examples from your past roles. Highlight your achievements in managing marketing activities, especially in the IT/software sector, and how they relate to the responsibilities of the Strategic Accounts Marketing Manager.
✨Understand ABM Techniques
Since the role involves Account-Based Marketing (ABM), brush up on your knowledge of ABM strategies. Be prepared to discuss how you've successfully implemented multi-touch marketing plans and targeted campaigns in previous positions.
✨Demonstrate Leadership Skills
As a team leader, it's crucial to convey your leadership style. Share experiences where you built and led high-performing teams, focusing on professional growth and development. This will show that you can foster a strong team spirit, which is essential for this role.
✨Prepare for Collaboration
This position requires close collaboration with various teams. Be ready to discuss how you've effectively worked with sales, product marketing, and other departments in the past. Highlight your communication skills and ability to build strong relationships, especially with strategic account managers.
