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- Tasks: Lead and optimise digital marketing strategies for a tech company.
- Company: Join a respected technology provider with over 20 years in the market.
- Benefits: Enjoy hybrid working, 32 days holiday, and salary sacrifice schemes.
- Why this job: Be part of an exciting growth phase and make a real impact.
- Qualifications: 5+ years in digital marketing, strong SEO and campaign management skills required.
- Other info: Work with a dynamic team and collaborate across departments.
The predicted salary is between 60000 - 70000 £ per year.
Location: Bracknell (Hybrid)
Reports to: Senior Management Team
Salary: £60,000 - £70,000 DOE
Role Overview:
Our client, a well-established leading technology provider, is seeking a commercially focused and results-driven Head of Marketing Strategy. You will take full ownership of our client's digital marketing strategy, with complete autonomy over the digital marketing operations, including e-commerce, online webshop performance, SEO effectiveness, and broader digital campaign delivery. This role is crucial for driving ecommerce growth, generating qualified leads, and elevating the digital presence of companies within the group and its associated brands. The ideal candidate will have a proven track record in digital and strategic marketing, combining strategic thinking with hands-on execution, and possess a deep understanding of performance marketing, conversion optimisation, and data-driven campaign management.
The Company:
The company has been established for over 20 years and is highly regarded within its market, providing a full range of technology solutions. You will join at an exciting time, involved in launching new solutions and offerings to market.
Key Responsibilities:
- Define, implement, and refine the company's end-to-end digital marketing strategy aligned with commercial objectives.
- Take full ownership of webshop performance, including conversion optimisation, product visibility, merchandising, and customer journey improvements.
- Own the company's SEO strategy and performance to drive organic growth and lead generation.
- Manage and optimise Google Ads, LinkedIn Ads, and other paid media channels to maximise ROI.
- Oversee email marketing, CRM segmentation, and automation for lead nurturing and customer retention.
- Collaborate with internal teams (sales, product, technical) to align digital efforts with business goals.
- Monitor and report on performance using tools like Google Analytics (including GA4), HubSpot, and others.
- Coordinate with external agencies, freelancers, and digital partners as needed.
- Lead initiatives for A/B testing, CRO, and user experience improvements across digital platforms.
Requirements:
As Head of Marketing Strategy, you will demonstrate:
- 5+ years of proven leadership in digital marketing or ecommerce-focused roles, preferably within IT hardware, technology, or B2B sectors.
- Experience in owning and optimising webshop performance with a focus on revenue growth.
- Strong knowledge of SEO best practices, technical SEO, and content-led optimisation strategies.
- Proficiency in Google Ads, Meta/LinkedIn Campaign Manager, WordPress, and HubSpot.
- Skilled in using GA4 and other analytics tools to interpret performance and guide decisions.
- Ability to lead strategy while executing day-to-day campaign tasks when needed.
- Excellent communication, collaboration, and project management skills.
- A proactive mindset suited to a fast-moving, target-driven environment.
Role Benefits:
- Salary sacrifice pension
- Hybrid working
- 32 days holiday plus your Birthday off
- Group Life Assurance
- Employee Assistance Program
- Private Medical Package
- Salary sacrifice electric cars and bike schemes
Head of Marketing Strategy employer: T2search
Contact Detail:
T2search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Strategy
✨Tip Number 1
Network with professionals in the digital marketing and technology sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing, especially in e-commerce and SEO. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and knowledge in the field.
✨Tip Number 3
Prepare to showcase your previous successes in digital marketing strategy. Have specific examples ready that highlight your ability to drive growth, optimise performance, and lead successful campaigns, as these will resonate well with the hiring team.
✨Tip Number 4
Research the company’s current digital presence and identify areas for improvement. Presenting your thoughts on their existing strategies during the interview can set you apart and show your proactive approach to the role.
We think you need these skills to ace Head of Marketing Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and ecommerce. Focus on specific achievements that demonstrate your ability to drive growth and optimise performance, particularly in areas like SEO and webshop management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the technology sector. Mention how your strategic thinking and hands-on execution can contribute to the company's goals, and provide examples of past successes.
Showcase Relevant Skills: Emphasise your proficiency in tools like Google Ads, HubSpot, and GA4. Highlight your experience with A/B testing and conversion rate optimisation, as these are crucial for the role. Use specific metrics to illustrate your impact in previous roles.
Research the Company: Familiarise yourself with the company’s products and market position. Understanding their current digital marketing strategies and challenges will allow you to tailor your application and demonstrate how you can add value to their team.
How to prepare for a job interview at T2search
✨Showcase Your Strategic Thinking
As a Head of Marketing Strategy, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you defined and implemented successful marketing strategies that aligned with commercial objectives.
✨Highlight Your Digital Expertise
Make sure to discuss your experience with digital marketing tools and platforms, especially Google Ads, SEO, and analytics tools like GA4. Be ready to explain how you've used these tools to drive performance and optimise campaigns.
✨Demonstrate Leadership Skills
Since this role involves leading teams and collaborating with various departments, be prepared to share your leadership experiences. Discuss how you've motivated teams, managed projects, and ensured alignment with business goals.
✨Prepare for Technical Questions
Expect questions about specific digital marketing techniques, such as conversion optimisation and A/B testing. Brush up on these topics and be ready to discuss how you've applied them in previous roles to achieve measurable results.
