At a Glance
- Tasks: Lead market research projects and derive insights to drive business growth.
- Company: Join Engage XD, a dynamic communications group focused on inspiring change through innovative solutions.
- Benefits: Enjoy competitive pay, 25 days off, private medical insurance, and a supportive work culture.
- Why this job: Make an impact in healthcare while working in a hybrid role with a collaborative team.
- Qualifications: Experience in healthcare market research and strong qualitative/quantitative skills are essential.
- Other info: Diversity is valued; apply even if you don't meet every requirement!
The predicted salary is between 43200 - 72000 £ per year.
The role of a Senior Insights Manager is to work within the Insights and Research Team to help design projects that derive critical insights across multiple accounts and service lines. The role supports organic growth and contributes to a positive environment for delivering excellent quality healthcare solutions through delivery skills, project scoping, and providing value to both the agency and our clients. You must have experience in Pharmaceutical Research coupled with a broader B2B understanding and a desire to influence the future of our business. This role is suitable for someone who loves qualitative work (in-person interviewing, small data set mining, custom qualitative project development) and has experience in the pharmaceutical industry. You will report directly to a member of our Senior Management Team. This is a hybrid role, combining remote work with at least 2 days in the office.
What will you do …
- Demonstrate Inizio Engage XD values and encourage these values in others.
- Promote knowledge and skill expansion across Inizio Engage XD agencies.
- Provide leadership and counsel on insight and research needs.
- Support client proposals and pitches, including desk research and strategic insights.
- Educate the business on the importance of market and customer insight for strategy development.
- Demonstrate knowledge of therapeutic areas and market audiences.
- Provide insights into partner mindsets, perceptions, and behaviours.
- Design qualitative and quantitative studies.
- Create insights from data analysis, e.g., CI/market research projects or secondary data, to assess aspects such as audience understanding, SWOT analysis, and positioning versus competitors.
- Translate data into relevant insights to answer business questions.
- Create impactful presentations and reports with strategic guidance.
- Guide and manage research/insight projects.
- Challenge project goals, timelines, and budgets in meetings.
- Manage project timelines internally and with client teams, identifying key milestones.
- Understand client's business strategy, culture, and products.
- Estimate and communicate budget requirements to account teams.
- Manage scope changes.
- Build simple budgets and participate in pitch delivery.
What you’ll need to have ...
- Experience in healthcare market research (e.g., Senior Research Manager/Associate Director or equivalent).
- Qualitative and quantitative research experience.
- Proficiency in moderation, questionnaire, discussion guide, and screener writing.
- Experience in primary and secondary research methodologies.
- Ability to translate data into engaging insights.
- Proven moderation skills.
- Client liaison and project management experience.
- Experience with Google Analytics.
- Ability to manage multiple projects with changing scopes.
- Understanding of healthcare research codes and compliance.
- Experience in congress/events space.
- Experience working with AI on projects.
Benefits...
- Competitive compensation package.
- 25 days' annual leave plus public holidays, Christmas closure, and a personal day.
- Private Medical Insurance.
- Life Insurance.
- Pension Scheme.
- Group Income Protection.
About us...
Engage XD is a unique communications group creating experiences that inspire lasting change. We partner with clients to provide employee engagement, learning, training solutions, scientific engagement, and capability building, all underpinned by behavioural science. We deliver live and virtual experiences, film, digital, and immersive content. Our brands include Emota, Forty1, and Nazarѐ. Our core values are: Empowerment, Challenge, Unity, Innovation, and Integrity. We invite you to consider how your personal values align with ours.
We value diversity and encourage applications from all backgrounds. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. You might be the right fit for this or other roles.
Senior Market Research & Insights Manager employer: Inizio Engage XD
Contact Detail:
Inizio Engage XD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Market Research & Insights Manager
✨Tip Number 1
Familiarise yourself with the latest trends in healthcare market research. Understanding current methodologies and technologies, especially in qualitative and quantitative research, will help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the pharmaceutical industry. Attend relevant conferences or webinars to connect with potential colleagues and gain insights into the challenges they face, which can inform your approach to the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've translated data into actionable insights in previous roles. Being able to articulate your experience with real-world applications will demonstrate your value to the team.
✨Tip Number 4
Showcase your understanding of the company's core values—Empowerment, Challenge, Unity, Innovation, and Integrity. Think about how your personal values align with these and be ready to discuss this alignment during your interview.
We think you need these skills to ace Senior Market Research & Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in healthcare market research, particularly in qualitative and quantitative methodologies. Emphasise any roles where you've demonstrated leadership or project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the pharmaceutical industry and how your values align with those of Engage XD. Mention specific experiences that showcase your ability to derive insights and manage projects effectively.
Showcase Relevant Skills: Clearly outline your proficiency in moderation, questionnaire writing, and data analysis. Provide examples of how you've translated data into actionable insights in previous roles, especially in the context of healthcare.
Prepare for Interviews: If invited for an interview, be ready to discuss your understanding of therapeutic areas and market audiences. Prepare to share examples of past projects where you successfully managed timelines and budgets while delivering impactful insights.
How to prepare for a job interview at Inizio Engage XD
✨Showcase Your Qualitative Skills
Since the role heavily focuses on qualitative research, be prepared to discuss your experience with in-person interviewing and custom project development. Share specific examples of how you've successfully conducted qualitative studies in the pharmaceutical sector.
✨Demonstrate Data Translation Abilities
Highlight your ability to translate complex data into actionable insights. Prepare to discuss past projects where you turned data analysis into strategic recommendations, particularly in healthcare market research.
✨Understand the Company Values
Familiarise yourself with Inizio Engage XD's core values: Empowerment, Challenge, Unity, Innovation, and Integrity. Be ready to explain how your personal values align with theirs and how you can contribute to fostering these values within the team.
✨Prepare for Project Management Questions
As project management is a key aspect of this role, be ready to discuss your experience managing timelines, budgets, and client expectations. Think of examples where you successfully navigated challenges in project delivery and how you ensured client satisfaction.