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For Companies At a Glance
- Tasks: Lead product marketing strategies, focusing on market insights and customer feedback.
- Company: Join Yordas Group, a leader in innovative product solutions.
- Benefits: Enjoy flexible working, generous holidays, and professional development opportunities.
- Why this job: Be part of a dynamic team shaping market strategies and making an impact.
- Qualifications: Strong analytical skills and experience in market research are essential.
- Other info: This is a permanent, full-time role based in Lancaster, UK.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a Product Marketing Manager to support the development and execution of product marketing strategies with a strong focus on market intelligence and customer voice. This role will be instrumental in gathering insights on industry trends, customer needs, and competitor activity to inform product positioning and go-to-market strategies.
The ideal candidate will have a keen analytical mindset, a passion for understanding market dynamics, and strong communication skills to translate insights into impactful marketing initiatives. This role involves working closely with the Business Unit leads, product managers, the sales team and marketing teams and other key stakeholders to ensure that Yordas Group's products are effectively positioned in the marketplace.
Roles and Responsibilities- Market Intelligence & Customer Insights
- Conduct market research to track industry trends, emerging regulations, and competitive positioning.
- Gather and analyse customer feedback, identifying key pain points, opportunities for in-product messaging and product development.
- Maintain and update a competitor intelligence database, tracking new market entrants and product innovations.
- Collaborate with the marketing, sales and customer success teams to capture and represent the customer's voice.
- Product Positioning & Messaging
- Assist in developing clear and compelling product positioning, ensuring differentiation in the market.
- Support the creation of product marketing materials, including brochures, website content, sales enablement resources, and FAQs.
- Translate technical product features into customer-centric value propositions that resonate with target audiences.
- Go-to-Market Strategy & Campaign Support
- Assist in the planning and execution of product launches, ensuring alignment across marketing, sales, and product teams.
- Support the development of targeted marketing campaigns, using insights from customer research and market analysis.
- Monitor and report on product marketing performance, making recommendations for continuous improvement.
- Internal Collaboration & Stakeholder Engagement
- Work closely with the Business Unit leads and Product Managers to refine messaging and ensure customer needs are reflected in product development.
- Collaborate with the marketing team to align product messaging with broader brand and content strategies.
- Support sales enablement by providing the sales team with up-to-date market intelligence, and customer insights.
- Demonstrable expertise in market research, customer insights, and product marketing.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills, with the ability to simplify complex topics.
- Experience or familiarity with market research techniques, customer surveys, or competitive analysis is an advantage.
- Hands-on experience with CRM or marketing automation tools (e.g., HubSpot) is beneficial but not essential.
- Highly organised, with strong attention to detail and the ability to manage multiple priorities.
Dependent on location, we offer an excellent range of staff benefits, including: Pension Scheme and Medical Benefits, Generous holidays, Professional Development, Social Culture, Flexible working.
Product Marketing Manager employer: Yordas Group
Contact Detail:
Yordas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing and market intelligence. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who are already working as Product Marketing Managers. Attend relevant webinars or local meetups to gain insights and potentially get referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used market research to influence product positioning in your previous roles. This will demonstrate your analytical skills and ability to translate insights into action.
✨Tip Number 4
Showcase your communication skills by being clear and concise when discussing your experiences. Practice explaining complex concepts in simple terms, as this is crucial for translating technical features into customer-centric value propositions.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, market research, and customer insights. Use specific examples that demonstrate your analytical skills and ability to translate data into actionable strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for understanding market dynamics and how your skills align with the role. Mention specific experiences where you've successfully gathered customer feedback or conducted market research.
Showcase Communication Skills: Since strong communication skills are essential for this role, ensure your application reflects your ability to simplify complex topics. Use clear and concise language throughout your CV and cover letter.
Highlight Collaboration Experience: Emphasise any previous roles where you collaborated with cross-functional teams, such as sales, marketing, and product management. This will demonstrate your ability to work closely with various stakeholders, which is crucial for the position.
How to prepare for a job interview at Yordas Group
✨Showcase Your Analytical Skills
As a Product Marketing Manager, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to inform marketing strategies or product positioning in the past.
✨Understand Market Dynamics
Familiarise yourself with current industry trends and competitor activities relevant to the role. This will not only show your interest but also allow you to engage in meaningful discussions during the interview.
✨Communicate Clearly
Strong communication skills are essential for this position. Practice explaining complex concepts in simple terms, as you'll need to translate technical features into customer-centric value propositions.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be ready to share experiences where you've successfully collaborated with others. Highlight your ability to align different stakeholders towards a common goal.
