PPC Specialist

PPC Specialist

Paisley Full-Time 21000 - 35000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create and manage high-performing PPC campaigns across various platforms.
  • Company: Join a leading digital agency known for innovation and impactful online marketing.
  • Benefits: Enjoy a competitive salary, hybrid work options, and a vibrant team culture.
  • Why this job: Make a real impact in digital marketing while collaborating with creative minds.
  • Qualifications: 2+ years in PPC management; proficiency in Google Ads and strong analytical skills required.
  • Other info: Bright Purple values diversity and inclusion, welcoming all applicants.

The predicted salary is between 21000 - 35000 £ per year.

Are you a dynamic and results-driven individual with a passion for digital marketing? A leading digital agency is seeking a talented PPC Executive to join their innovative team. This role offers an exciting chance to work with a diverse portfolio of clients, driving impactful online campaigns and honing your expertise in pay-per-click advertising.

About the Role: As a PPC Executive, you will be at the forefront of creating and managing high-performing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media channels. Your analytical skills will be crucial in monitoring and optimising campaign performance, ensuring maximum ROI for clients. Collaborating closely with the creative and strategy teams, you will contribute to the development of compelling ad copy and engaging landing pages that resonate with target audiences.

Key Skills

  • A minimum of 2 years experience in PPC campaign management.
  • Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • A proactive approach to staying updated with the latest industry trends and best practices.
  • A relevant degree or certification in marketing, digital media, or a related field is advantageous.

If you are ready to elevate your career in digital marketing and make a tangible impact, this position is tailor-made for you. Embrace the challenge and become an integral part of a forward-thinking team dedicated to delivering exceptional results.

Bright Purple is an equal opportunities employer: we are proud to work with clients who share our values of diversity and inclusion in our industry.

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Contact Detail:

Resourcing Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land PPC Specialist

✨Tip Number 1

Familiarise yourself with the latest trends in PPC advertising. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.

✨Tip Number 2

Network with professionals in the digital marketing space. Attend local meetups or webinars focused on PPC strategies. Building connections can lead to valuable insights and potential referrals for job opportunities.

✨Tip Number 3

Consider creating a portfolio showcasing your previous PPC campaigns. Highlight specific metrics such as ROI, click-through rates, and conversion rates. This tangible evidence of your skills can set you apart from other candidates.

✨Tip Number 4

Prepare for the interview by practising common PPC-related questions. Be ready to discuss your experience with Google Ads and Bing Ads, and how you've used data to optimise campaigns. Confidence in your knowledge will impress potential employers.

We think you need these skills to ace PPC Specialist

PPC Campaign Management
Google Ads Proficiency
Bing Ads Proficiency
Social Media Advertising
Analytical Skills
Data Interpretation
Data-Driven Decision Making
Written Communication Skills
Verbal Communication Skills
Industry Trend Awareness
Proactive Approach
Creative Collaboration
Ad Copy Development
Landing Page Optimisation
Relevant Marketing Degree or Certification

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in PPC campaign management. Include specific examples of successful campaigns you've managed, focusing on metrics like ROI and performance improvements.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of PPC strategies. Mention your familiarity with platforms like Google Ads and Bing Ads, and how you stay updated with industry trends.

Showcase Analytical Skills: In your application, emphasise your analytical skills. Provide examples of how you've used data to optimise campaigns and make informed decisions that led to improved results.

Highlight Communication Skills: Since excellent communication is key for this role, include instances where you've collaborated with teams or clients. This could be about developing ad copy or working on landing pages that engage target audiences.

How to prepare for a job interview at Resourcing Group

✨Showcase Your PPC Knowledge

Make sure to brush up on your knowledge of PPC platforms like Google Ads and Bing Ads. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your hands-on experience and understanding of the tools.

✨Demonstrate Analytical Skills

Since analytical skills are crucial for this role, be ready to talk about how you've used data to optimise campaigns in the past. Bring examples of metrics you've tracked and how your decisions based on these metrics led to improved performance.

✨Prepare for Creative Collaboration

As the role involves working closely with creative teams, think of examples where you've collaborated on ad copy or landing page designs. Highlight your ability to communicate effectively and contribute creatively to projects.

✨Stay Updated on Industry Trends

Show your passion for digital marketing by discussing recent trends or changes in PPC advertising. Mention any blogs, podcasts, or resources you follow to stay informed. This will reflect your proactive approach and commitment to continuous learning.

PPC Specialist
Resourcing Group
Location: Paisley
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