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- Tasks: Lead content marketing strategies and create engaging content across various formats.
- Company: Join Valutico, a cutting-edge B2B FinTech company revolutionising financial analyses.
- Benefits: Enjoy remote work, flexible hours, team events, and a budget for training.
- Why this job: Be part of a dynamic team, directly impacting brand authority and product engagement.
- Qualifications: 6+ years in content marketing with strong writing, video editing, and project coordination skills.
- Other info: Opportunity for international travel and collaboration with founders.
The predicted salary is between 28000 - 42000 £ per year.
We are seeking a highly experienced and creative Content Marketing Manager to join our growing marketing team. In this role, you will lead the development and execution of high-impact content strategies that drive lead nurturing, brand authority, and product engagement, while also helping to coordinate team workflows and ensure project success.
Company Description: Valutico is a B2B FinTech company providing an advanced valuation platform that empowers financial services providers and valuation practitioners with data-driven tools for more efficient analyses.
Responsibilities:
- Develop and lead the company's content marketing strategy, ensuring alignment with business goals and lead nurturing priorities.
- Create, edit, and optimise high-quality content across formats (e.g. videos, blog posts, whitepapers, case studies, email sequences, social media, and webinars).
- Proficiency in video editing, basic graphic design skills, understanding of different video formats and their best uses, alongside strong storytelling ability.
- Collaborate with internal subject-matter experts to turn technical insights into engaging content for financial professionals.
- Build and manage editorial calendars and coordinate cross-functional content campaigns.
- Create and manage nurture campaigns with compelling copy, from download to demo.
- Support the planning and promotion of webinars and other lead-generation events.
- Help coordinate marketing team workflows, ensuring projects are completed on time and to a high standard.
- Analyse content performance data to continuously improve effectiveness and optimise future campaigns.
- Ensure brand tone and messaging consistency across all content touchpoints.
Requirements:
- 6+ years of experience in content marketing.
- A highly motivated self-starter who proactively identifies opportunities, takes initiative, and thrives in a dynamic environment.
- Exceptional writing and storytelling skills, with a strong portfolio of engaging content.
- Advanced expertise in crafting polished, professional video content.
- Strong understanding of lead nurturing and conversion through content.
- Proven ability to plan and execute content campaigns that generate and move leads through the funnel.
- Excellent project coordination and communication skills.
- Strong analytical and problem-solving skills.
- Experience with CRM tools and email automation for nurturing campaigns.
- Experience supporting webinars and turning events into multi-use content assets.
What You Do Not Need:
- Understanding of business valuations.
Benefits:
- Fully remote work and flexible working hours.
- High degree of autonomy for our teams.
- Regular team events.
- Company budget for training, courses, and conferences.
- Opportunity to work directly with founders and a team spread across multiple geographies.
- Potential for international travel.
Content Marketing Manager employer: Valutico
Contact Detail:
Valutico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarise yourself with Valutico's products and services. Understanding their advanced valuation platform will help you tailor your content strategies to resonate with their target audience, showcasing your ability to create relevant and impactful content.
✨Tip Number 2
Showcase your video editing skills by creating a short portfolio piece that highlights your storytelling ability. This could be a brief video explaining a complex financial concept in an engaging way, demonstrating your expertise in both content creation and video production.
✨Tip Number 3
Network with professionals in the FinTech space, especially those involved in content marketing. Engaging with industry experts can provide insights into current trends and challenges, which you can leverage in your discussions during the interview process.
✨Tip Number 4
Prepare to discuss specific examples of successful content campaigns you've led in the past. Be ready to explain how you measured their effectiveness and what strategies you used to nurture leads through the funnel, as this will demonstrate your hands-on experience and analytical skills.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, video production, and lead nurturing. Use specific examples that demonstrate your skills in writing, editing, and project coordination.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling ability. Explain why you are passionate about content marketing and how your experience aligns with the company's goals. Mention any specific projects or achievements that relate to the role.
Showcase Your Portfolio: Include a link to your portfolio that features a variety of content formats you've worked on, such as videos, blog posts, and case studies. Highlight pieces that demonstrate your ability to engage audiences and drive lead nurturing.
Highlight Analytical Skills: In your application, emphasise your experience with analysing content performance data. Provide examples of how you've used data to optimise campaigns and improve content effectiveness in previous roles.
How to prepare for a job interview at Valutico
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in developing and executing content strategies. Highlight specific campaigns you've led, the results achieved, and how they aligned with business goals.
✨Demonstrate Video Editing Proficiency
Since video content is crucial for this role, bring examples of your video work. Be ready to explain your editing process and how you ensure that the final product tells a compelling story.
✨Prepare for Collaboration Questions
Expect questions about how you collaborate with subject-matter experts. Share examples of how you've turned complex information into engaging content, showcasing your ability to work cross-functionally.
✨Discuss Data-Driven Decisions
Be ready to talk about how you analyse content performance data. Provide examples of how you've used analytics to optimise campaigns and improve lead nurturing efforts.
